In this episode of HVAC Chats, Nicole Krawcke, head of content of Contracting Business, speaks with Erica Leonor, founder and CEO of Voxa, about elevating the role of customer service representatives (CSRs) in HVAC businesses. Leonor explains why CSRs should be viewed as an extension of the marketing team, shares strategies for improving customer interactions through tone and communication skills, and discusses the importance of voice training and accountability. The conversation also explores the growing role of AI in call centers, offering practical guidance on how HVAC contractors can improve efficiency while preserving the human connection that drives customer trust, booking rates, and long-term business growth.

In this episode of "HVAC Chats," Nicole Krawcke, head of content for Contracting Business, speaks with Julian Scadden, president and CEO of Nexstar Network, about what Chick-fil-A’s entry into home services means for HVACR contractors. The conversation explores customer experience, branding, workforce development, technician communication, and the concept of “reverse hospitality” as a competitive advantage in home services. Scadden also shares insights on balancing AI adoption with meaningful human interactions and explains why trust, consistency, and service excellence will become increasingly important as the industry evolves. Contractors will gain practical ideas for strengthening customer relationships, improving operational performance, and differentiating their businesses in a growing market.

In this episode of HVAC Chats, Nicole Krawcke speaks with Angie Snow of ServiceTitan about findings from the company’s 2026 Residential State of the Trades Report. The discussion explores how HVAC contractors are shifting from lead-volume growth strategies toward operational efficiency, customer retention, and faster response times to meet evolving homeowner expectations. Snow also shares insights on artificial intelligence adoption, leadership development, and the role of automation in improving customer experience and business performance. The episode highlights practical strategies HVACR contractors can use to strengthen operations, improve profitability, and stay competitive in a rapidly changing market.