Check out Eric on socials! @ehinman @erichinman

And be on the look out for the World's Toughest Mile Event, happening this Saturday in Austin!

Use code "coachemup10" for 10% off EVERYTHING at https://eleiko.com/coachemup

Go to https://atlantisstrength.com to get a quote on some incredible machines

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Use code "Tim" to get 15% off at https://davidgreyrehab.com

Tim Riley sits down with Eric Hinman — entrepreneur, endurance athlete, brand builder, and community connector — for one of the most wide-ranging conversations we've had on the pod. From growing up hooping in upstate New York to completing Iron Man Lake Placid, Eric's story is proof that the process IS the point.

We get into Zone 2 training, why slowing down makes you faster, how to delegate your way to freedom, what actually makes a brand stick, and why your environment might be the most underrated variable in your success. Plus — the World's Toughest Mile. Yes, it's exactly what it sounds like. Stick around for an ELITE audience Q&A as well!

Are you subscribed to the channel? We still love you if you aren't, but we'd love you more if you clicked the little button, if you catch our drift. SUBSCRIBE!!

00:00:00 - Intro

00:02:09 - Austin as a Hub & Community Building

00:04:09 - Eric's Background

00:07:55 - CrossFit, Triathlons & Endurance Training

00:12:50 - Iron Man Lake Placid & Zone 2 Training

00:15:14 - Relentless Consistency & The Process

00:18:56 - Type A Personalities & Pragmatic Goals

00:20:43 - The Importance of Environment

00:26:44 - Authentic Networking & Providing Value

00:30:14 - Training Seriously vs. Socially

00:33:01 - Structure, Time Blocking & Boundaries

00:36:50 - Delegation, Automation & Elimination

00:38:09 - Defining Your Brand

00:41:16 - Building the Brand of Eric Hinman

00:44:16 - Qualities of Great Brands

00:45:12 - Curating Experiences & Apex Games

00:47:44 - The World's Toughest Mile

00:51:51 - Building a Team & Founders Only Event

00:57:44 - What Is Founders Only?

01:01:59 - Founders Only Takeaways & Execution

01:18:47 - RHO Nutrition Supplements

01:21:35 - Living His Lifestyle

01:23:30 - Three Things

01:25:30 - Rant & Rave

01:28:28 - Alternative Career Options

01:36:57 - Business Tips & Big Picture

#entrepreneurship #IronMan #FitnessMotivation #Branding #Zone2Training #FoundersOnly #EnduranceAthlete #BusinessTips #CommunityBuilding #Performance

Check out Emily on instagram! @dremilydow

Use code "coachemup10" for 10% off EVERYTHING at https://eleiko.com/coachemup

Go to https://atlantisstrength.com to get a quote on some incredible machines

Head over to https://ovrperformance.com/coachemup and get $25 off

Use code "Tim" to get 15% off at https://davidgreyrehab.com

Emily Dow joins Tim Riley on the Coach 'Em Up Podcast to break down everything you thought you knew about carbohydrates, performance nutrition, and fueling your body the right way. This episode is packed with actionable advice for athletes, coaches, and anyone trying to level up their nutrition game.

Carbs are performance-enhancing. Full stop. Emily explains why carbohydrate timing, loading strategies, and the right macro balance matter more than the latest social media trend telling you to cut carbs. They dig into glycogen storage, pre- and post-workout nutrition, fructose vs. glucose absorption, gut health, fiber intake, and why under-eating is quietly wrecking more athletes than overeating ever could.

They also get real about the mental and emotional side of food — how under-fueled female athletes are afraid of carbs, how food addiction is a real thing, and how peptides may play a role in breaking those cycles. Emily gives out actionable tips to clean up your food choices, hot takes on the nutrition misinformation landscape, and a reminder to stop bouncing between approaches and just commit.

Are you subscribed? Even if you think you are, you may not be. And you know what happens to non-subscribers...

00:00:00 - Introduction

00:01:30 - Emily Dow & Her Credentials

00:04:36 - Carbs as Performance Enhancers

00:05:39 - Carb Intake: Amounts, Types & Timing

00:11:51 - Carb Loading & Glycogen Storage

00:18:45 - Carb Loading Deep Dive

00:22:18 - Pre-Workout Carbs & Glycogen Preservation

00:27:51 - Fructose, Glucose & Post-Workout Carbs

00:32:18 - Protein Overconsumption & Carbs for Women

00:40:41 - Under-Eating & Metabolism Adaptation

00:47:48 - Strategies to Increase Calories & Fiber

00:59:31 - Peptides & Overcoming Food Addiction

01:11:02 - Gut Health & Intestinal Issues

01:24:01 - Audience Q&A

01:40:27 - Social Media Growth

01:46:51 - Three Things to Improve Food Choices

01:50:11 - Nutrition Misinformation

01:55:17 - Alternate Career Paths

01:58:51 - Overrated vs. Underrated in Nutrition

02:01:23 - Unsolicited Advice: Just Focus on One Thing

#SportsNutrition #CarbLoading #PerformanceNutrition #RegisteredDietitian #CoachEmUp #AthleteNutrition #GutHealth #FitnessPodcast #NutritionScience #MacroNutrients

Check out Jon on socials! @beefcakesensei

Use code "coachemup10" for 10% off EVERYTHING at https://eleiko.com/coachemup

Go to https://atlantisstrength.com to get a quote on some incredible machines

Head over to https://ovrperformance.com/coachemup and get $25 off

Use code "Tim" to get 15% off at https://davidgreyrehab.com

Get a free trial with TrainHeroic ➡️ https://bit.ly/coachemuppodcast

Beefcake Sensei (AKA Jon Sevlie) pulls up to the Coach Em Up pod and does NOT disappoint. We're talking Olympic lifting, counseling, near-death experiences, anxiety, trauma, the Ultra Moist Fascia Protocol, and why training should never be the center of your universe. Jon is one of the most authentic voices in the fitness space — and this conversation proves exactly why.

If you've been sleeping on Beefcake Sensei, wake up. Subscribe, drop a comment, and tell us what hit hardest.

"People don't change until they hurt bad enough." — Beefcake Sensei

00:00:00 - Introduction

00:03:23 - Origin of the Beefcake Sensei persona

00:09:29 - Sprinting PRs with Jon

00:11:57 - Jon's YouTube channel

00:14:13 - How Jon got into counseling

00:17:32 - Sobriety, spiritual awakenings & asking for help

00:21:55 - Anxiety, trauma & the counselor's lens

00:29:58 - How counseling changed training & relationships

00:41:45 - From basketball to Olympic weightlifting

00:47:50 - Near-death stories & lifestyle shifts

00:49:44 - Long-term training & evolving goals

01:00:58 - Athleticism, patience & avoiding plateaus

01:07:57 - The Ultra Moist Fascia Protocol

01:14:14 - Monetizing training & building a team

01:17:50 - Training isn't everything

01:21:34 - Q&A with Jon

01:40:48 - What fires Jon up

01:52:00 - Unsolicited advice

#BeefcakeSensei #CoachEmUpPodcast #OlympicWeightlifting #TrainingPhilosophy #MensMentalHealth #StrengthTraining #FitnessPodcast #AnxietyAndTrauma #UltraMoistFascia #PersonalGrowth

Check out Judd on socials! @JuddLienhard

Use code "coachemup10" for 10% off EVERYTHING at https://eleiko.com/coachemup

Go to https://atlantisstrength.com to get a quote on some incredible machines

Head over to https://ovrperformance.com/coachemup and get $25 off

Use code "Tim" to get 15% off at https://davidgreyrehab.com

Get a free trial with TrainHeroic ➡️ https://bit.ly/coachemuppodcast

Tim Riley sits down with coach, army vet, and social media powerhouse Judd Lienhard for one of the most real, wide-ranging conversations on the pod. From growing up in rural Missouri to training elite athletes in Austin, TX — Judd's story is one of grit, purpose, and figuring it out as you go.

They get into Judd's MASS Method, what it actually means to be an athlete, why fitness is just about thriving in your environment, and how Judd went from 800 to 200K followers after skipping in tights. They also get real about social media pressure, dealing with negativity, finding your purpose, and knowing when to say no. Plus a full Q&A covering conspiracy theories, PED health consequences, movement prep, and more!

If you're not subscribed to the channel, go ahead and click the button! It's free to you and it helps us bring on more awesome guests like Judd! Plus, if we get 20,000 subscribers by the end of the month, we'll release Zack's exotic dancing videos... you won't want to miss it!

00:00:00 - Introduction

00:04:26 - Rage baiting & shirt tucking

00:05:22- Childhood footbal

00:06:34 - Judd's background

00:08:56 - Athletic background

00:14:02 - Why Judd joined the military

00:22:28 - Defining purpose as a coach

00:24:53 - Military lessons & coaching youth athletes

00:27:11 - Social media growth & defining fitness

00:31:40 - The MASS Method explained

00:32:51 - What is an athlete? Training for durability

00:38:42 - Going from 800 to 200K followers

00:41:44 - Authenticity & social media strategy

00:50:02 - Recognizing value & finding your purpose

00:55:50 - Being relentless

00:58:56 - Overcoming obstacles & adapting your goals

01:01:30 - Social media pressure

01:16:50 - Haviland vs. Naudi fight

01:19:03 - How to coach A skips

01:20:11 - Conspiracy theories & UFO stories

01:24:55 - PED health consequences

01:25:34 - Dealing with negative comments

01:34:46 - Social media & mental health

01:37:16 - You don't have to always say yes

01:40:42 - Making good decisions & being yourself

01:44:50 - The secret to not caring

#SpeedCoaching #MassMethod #AthleteDevelopment #SocialMediaGrowth #MilitaryMindset #FitnessPodcast #Juddlienhard

Check out Brett on socials! @brettmorsetraining

Use code "coachemup10" for 10% off EVERYTHING at https://eleiko.com/coachemup

Go to https://atlantisstrength.com to get a quote on some incredible machines

Head over to https://ovrperformance.com/coachemup and get $25 off

Use code "Tim" to get 15% off at https://davidgreyrehab.com

Get a free trial with TrainHeroic ➡️ https://bit.ly/coachemuppodcast

Brett Morse is a strength and performance coach who's figured out how to build a real coaching business from the ground up — and he's not holding anything back on this one.

We get into his journey from track and field athlete at Cortland State to building a thriving online coaching brand, his no-BS coaching philosophies, how he thinks about speed development (and why most high school coaches are getting it wrong), and the content strategy that actually works — no fluff, just volume and data.

Keys topics include transitioning from an athlete to a coach, breaking out of the personal trainer trap, content creation strategy, speed development misconceptions, individualizing training, supplements, influential coaches, sports specificity, and more!

If this episode hit, drop a comment, smash that like button, and SUBSCRIBE — it's free and it keeps this thing rolling. Tell a coach or athlete who needs to hear this.

00:00:00 - Introduction

00:03:06 - Brett's background & journey into coaching

00:06:30 - Athlete to coach transition

00:10:44 - Gen Pop clients & coaching flexibility

00:14:48 - Breaking free from the trainer trap

00:19:13 - Content creation strategy & analytics

00:25:59 - Treating content like a business

00:29:16 - Growing an online coaching business

00:35:31 - Refining programs & being selfless with your product

00:39:50 - Coaching philosophy & individualized training

00:43:36 - Speed development misconceptions

00:47:53 - Timing systems & speed training challenges

01:00:01 - Force production & technique weaknesses

01:03:00 - Influential coaches & applied experience

01:11:04 - Influential people outside the industry

01:12:53 - Three things to maximize speed gains

01:14:20 - Favorite supplements

01:21:53 - Sport-specificity & Gen Pop sprinting

01:27:53 - Alternative career paths

01:30:58 - Unsolicited Solicited Advice

#CoachEmUp #SpeedTraining #StrengthCoach #OnlineCoaching #AthleticPerformance #SpeedDevelopment #PerformanceCoach #ContentCreation #TrainSmart #StrengthAndConditioning

Check out Blaine on socials! @Blainemcconnell @blaine.mcconnell

And go to https://dripthatdelivers.printify.me to get some of Tim and Blaine's merch!

Use code "coachemup10" for 10% off EVERYTHING at https://eleiko.com/coachemup

Go to https://atlantisstrength.com to get a quote on some incredible machines

Head over to https://ovrperformance.com/coachemup and get $25 off

Use code "Tim" to get 15% off at https://davidgreyrehab.com

Get a free trial with TrainHeroic ➡️ https://bit.ly/coachemuppodcast

Tim Riley and Blaine McConnell are back at it. This episode is packed with real talk on NFL combine prep, speed training, coaching philosophy, and what it actually takes to stay athletic past 40. Blaine breaks down his background in college football and bobsled, and the guys go deep on the training methods, equipment, and mindset driven results with their current combine athletes in Austin.

They hit a full Q&A covering everything from the hardest exercises to improve, Tim's biggest lessons from running the podcast, to unhinged conspiracy theories. They also discuss the origin of the Apex competition, the international expansion plans, training longevity past 40, isometrics, Olympic lifts, jumps, and Blaine's nightly routine for stress-free sleep.

If you're a coach, athlete, or just someone who wants to move better and train smarter, this one's for you. Hit that subscribe button — it's free, it helps the show, and it makes your family proud.

00:00:00 - Introduction

00:01:41 - Blaine's Chains & combine prep in Austin

00:03:19 - Blaine's sports background

00:04:06 - Blaine's athleticism & coaching philosophy

00:05:44 - Transition back to group training

00:07:19 - Team dynamics & Austin's appeal

00:09:46 - Blaine's online business & Apex origin story

00:13:46 - Combine prep overview & training insights

00:17:26 - Using unorthodox equipment

00:22:14 - Athlete acclimation

00:24:34 - Hardest exercise to improve

00:27:16 - Tim's top podcast lessons

00:34:13 - Never meet your heroes?

00:36:05 - Blaine's most memorable PR

00:41:12 - Durability and availability always wins

00:46:08 - Training power past age 40

00:52:03 - How Tim's coaching perspective changed

01:01:05 - Jumps & Olympic lifts for strength

01:01:12 - Inspiration behind THIS gym

01:10:28 - PED clothing brand collab

01:11:54 - Blaine's unhinged conspiracy theories

01:14:58 - Apex going international: Australia & Germany

01:32:23 - Using isometrics in your program

01:36:02 - How to get faster with age

01:44:50 - Blaine's daily routine for recovery & sleep

#CoachEmUpPodcast #NFLCombinePrep #SpeedTraining #StrengthAndConditioning #AthletePerformance #CombineTraining #CoachingPhilosophy #TrainFasterGetStronger #ApexCompetition #bobsled

Check out Danny on socials! @danny.matranga

Use code "coachemup10" for 10% off EVERYTHING at https://eleiko.com/coachemup

Go to https://atlantisstrength.com to get a quote on some incredible machines

Head over to https://ovrperformance.com/coachemup and get $25 off

Use code "Tim" to get 15% off at https://davidgreyrehab.com

Get a free trial with TrainHeroic ➡️ https://bit.ly/coachemuppodcast

Tim Riley and Danny Matranga dive deep into the current state of the fitness industry, sharing invaluable insights from Danny's coaching journey. From his humble beginnings as an athletically inadequate kid to becoming a thoughtful fitness professional, Danny provides a refreshing perspective on what really matters in fitness.

They tackle controversial topics including the overcomplicated nature of modern fitness, the toxic influence of social media, the problematic return of extreme thinness ideals, and the misguided marketing of Pilates as superior to weight training for women. Danny shares practical advice for women starting their fitness journey and explains why resistance training is essential regardless of your goals.

This episode cuts through the noise of the fitness industry with honest conversation about what actually works, who you should trust for advice, and how to approach fitness with both effectiveness and sustainability in mind.

00:00:00 - Introduction

00:01:15 - Danny's journey to coaching

00:05:02 - Starting as a trainer at 24-Hour Fitness

00:12:09 - Developing crucial coaching soft skills

00:15:40 - Why exposure, effort & time are essential in coaching

00:17:17 - Problem with athletes giving general fitness advice

00:19:15 - Finding the consistent through lines in fitness

00:20:14 - How overcomplexity has made fitness worse

00:23:10 - The moral dilemma of creating divisive content

00:27:10 - Performative fitness & public health failures

00:32:52 - The return of thinness obsession

00:40:33 - Fitness scams targeting women

00:41:55 - The problem with how Pilates is marketed

00:47:50 - Resistance training vs Pilates

00:53:59 - How identity influences fitness choices

00:58:20 - Privilege & moral superiority in fitness

01:02:25 - The inherent duality that makes fitness confusing

01:03:22 - Principles for making fitness simpler & effective

01:07:27 - Habits over Hacks

01:13:07 - Stimulant Stories From Hell

01:29:58 - Different training approaches for women vs men

01:35:15 - Crucial advice for women starting fitness

01:38:41 - Concerning trends & positive opportunities in fitness

01:52:53 - Making the most of limited time in your life

#FitnessCoaching #WomensFitness #ResistanceTraining #FitnessMyths #StrengthTraining #FitnessAdvice #PilatesVsWeights #CoachEmUp #FitnessJourney #PersonalTraining

Check out Katie on socials! @ktdabrowski

Use code "coachemup10" for 10% off EVERYTHING at https://eleiko.com/coachemup

Go to https://atlantisstrength.com to get a quote on some incredible machines

Head over to https://ovrperformance.com/coachemup and get $25 off

Use code "Tim" to get 15% off at https://davidgreyrehab.com

Get a free trial with TrainHeroic ➡️ https://bit.ly/coachemuppodcast

Katie Dabrowski returns to Coach 'Em Up to discuss training, rehabilitation, and the growth of Old Bull Athletics with Tim Riley.

Katie shares insights on hiring practices at her expanding business, the crucial connection between metabolic health and musculoskeletal pain, and practical strategies for integrating cardio into rehabilitation programs. The conversation explores how to help clients overcome resistance to cardiovascular training, navigate societal pressures around body image (especially for women), and develop a healthier relationship with pain and injury.

Katie emphasizes the importance of pattern recognition in client experiences, managing complex pain conversations without alienating clients, and promoting realistic expectations about pain as a normal part of being human. She also addresses common misconceptions around training and injury, discussing how fear of getting hurt often prevents people from exercising, when inactivity actually poses greater health risks.

Get actionable advice on coaching diverse movement styles without demonizing client preferences, and discover Katie's approach to physical therapy that empowers clients rather than creating dependency.

Don't forget to subscribe! If we hit 10,000 subscribers before the end of the month, we'll release Zack's exotic dancing video, and trust us, it's something you don't want to miss

00:00:00 - Introduction

00:01:34 - Katie's viral clip moment

00:03:02 - Old Bull Athletics' expansion

00:08:26 - Key traits Katie looks for when hiring coaches

00:20:49 - Connection between metabolic health and pain

00:26:04 - Cardio implementation benefits

00:31:52 - Strategies for integrating cardio into rehab plans

00:36:02 - Handling client resistance to cardio training

00:41:40 - Navigating societal pressure on women's bodies

00:58:11 - Using pattern recognition to manage chronic pain

01:04:04 - Discussing pain complexity without alienating clients

01:11:16 - Developing realistic expectations about pain

01:20:10 - Overcoming fear of injury

01:31:16 - Respecting diverse movement styles

01:38:43 - Katie's kettlebell training

01:41:30 - Approach to clients expecting manual therapy

01:44:11 - Addressing fear mongering in fitness industry

#CoachEmUpPod #MetabolicHealth #PainManagement #StrengthTraining #RehabExercise #CardioForPain #AthleticPerformance #PhysicalTherapy #MovementCoaching #BodyPositivity