Check out Eric on socials! @ehinman @erichinman

And be on the look out for the World's Toughest Mile Event, happening this Saturday in Austin!

Use code "coachemup10" for 10% off EVERYTHING at https://eleiko.com/coachemup

Go to https://atlantisstrength.com to get a quote on some incredible machines

Head over to https://ovrperformance.com/coachemup and get $25 off

Use code "Tim" to get 15% off at https://davidgreyrehab.com

Tim Riley sits down with Eric Hinman — entrepreneur, endurance athlete, brand builder, and community connector — for one of the most wide-ranging conversations we've had on the pod. From growing up hooping in upstate New York to completing Iron Man Lake Placid, Eric's story is proof that the process IS the point.

We get into Zone 2 training, why slowing down makes you faster, how to delegate your way to freedom, what actually makes a brand stick, and why your environment might be the most underrated variable in your success. Plus — the World's Toughest Mile. Yes, it's exactly what it sounds like. Stick around for an ELITE audience Q&A as well!

Are you subscribed to the channel? We still love you if you aren't, but we'd love you more if you clicked the little button, if you catch our drift. SUBSCRIBE!!

00:00:00 - Intro

00:02:09 - Austin as a Hub & Community Building

00:04:09 - Eric's Background

00:07:55 - CrossFit, Triathlons & Endurance Training

00:12:50 - Iron Man Lake Placid & Zone 2 Training

00:15:14 - Relentless Consistency & The Process

00:18:56 - Type A Personalities & Pragmatic Goals

00:20:43 - The Importance of Environment

00:26:44 - Authentic Networking & Providing Value

00:30:14 - Training Seriously vs. Socially

00:33:01 - Structure, Time Blocking & Boundaries

00:36:50 - Delegation, Automation & Elimination

00:38:09 - Defining Your Brand

00:41:16 - Building the Brand of Eric Hinman

00:44:16 - Qualities of Great Brands

00:45:12 - Curating Experiences & Apex Games

00:47:44 - The World's Toughest Mile

00:51:51 - Building a Team & Founders Only Event

00:57:44 - What Is Founders Only?

01:01:59 - Founders Only Takeaways & Execution

01:18:47 - RHO Nutrition Supplements

01:21:35 - Living His Lifestyle

01:23:30 - Three Things

01:25:30 - Rant & Rave

01:28:28 - Alternative Career Options

01:36:57 - Business Tips & Big Picture

#entrepreneurship #IronMan #FitnessMotivation #Branding #Zone2Training #FoundersOnly #EnduranceAthlete #BusinessTips #CommunityBuilding #Performance

Check out Emily on instagram! @dremilydow

Use code "coachemup10" for 10% off EVERYTHING at https://eleiko.com/coachemup

Go to https://atlantisstrength.com to get a quote on some incredible machines

Head over to https://ovrperformance.com/coachemup and get $25 off

Use code "Tim" to get 15% off at https://davidgreyrehab.com

Emily Dow joins Tim Riley on the Coach 'Em Up Podcast to break down everything you thought you knew about carbohydrates, performance nutrition, and fueling your body the right way. This episode is packed with actionable advice for athletes, coaches, and anyone trying to level up their nutrition game.

Carbs are performance-enhancing. Full stop. Emily explains why carbohydrate timing, loading strategies, and the right macro balance matter more than the latest social media trend telling you to cut carbs. They dig into glycogen storage, pre- and post-workout nutrition, fructose vs. glucose absorption, gut health, fiber intake, and why under-eating is quietly wrecking more athletes than overeating ever could.

They also get real about the mental and emotional side of food — how under-fueled female athletes are afraid of carbs, how food addiction is a real thing, and how peptides may play a role in breaking those cycles. Emily gives out actionable tips to clean up your food choices, hot takes on the nutrition misinformation landscape, and a reminder to stop bouncing between approaches and just commit.

Are you subscribed? Even if you think you are, you may not be. And you know what happens to non-subscribers...

00:00:00 - Introduction

00:01:30 - Emily Dow & Her Credentials

00:04:36 - Carbs as Performance Enhancers

00:05:39 - Carb Intake: Amounts, Types & Timing

00:11:51 - Carb Loading & Glycogen Storage

00:18:45 - Carb Loading Deep Dive

00:22:18 - Pre-Workout Carbs & Glycogen Preservation

00:27:51 - Fructose, Glucose & Post-Workout Carbs

00:32:18 - Protein Overconsumption & Carbs for Women

00:40:41 - Under-Eating & Metabolism Adaptation

00:47:48 - Strategies to Increase Calories & Fiber

00:59:31 - Peptides & Overcoming Food Addiction

01:11:02 - Gut Health & Intestinal Issues

01:24:01 - Audience Q&A

01:40:27 - Social Media Growth

01:46:51 - Three Things to Improve Food Choices

01:50:11 - Nutrition Misinformation

01:55:17 - Alternate Career Paths

01:58:51 - Overrated vs. Underrated in Nutrition

02:01:23 - Unsolicited Advice: Just Focus on One Thing

#SportsNutrition #CarbLoading #PerformanceNutrition #RegisteredDietitian #CoachEmUp #AthleteNutrition #GutHealth #FitnessPodcast #NutritionScience #MacroNutrients

Check out Jon on socials! @beefcakesensei

Use code "coachemup10" for 10% off EVERYTHING at https://eleiko.com/coachemup

Go to https://atlantisstrength.com to get a quote on some incredible machines

Head over to https://ovrperformance.com/coachemup and get $25 off

Use code "Tim" to get 15% off at https://davidgreyrehab.com

Get a free trial with TrainHeroic ➡️ https://bit.ly/coachemuppodcast

Beefcake Sensei (AKA Jon Sevlie) pulls up to the Coach Em Up pod and does NOT disappoint. We're talking Olympic lifting, counseling, near-death experiences, anxiety, trauma, the Ultra Moist Fascia Protocol, and why training should never be the center of your universe. Jon is one of the most authentic voices in the fitness space — and this conversation proves exactly why.

If you've been sleeping on Beefcake Sensei, wake up. Subscribe, drop a comment, and tell us what hit hardest.

"People don't change until they hurt bad enough." — Beefcake Sensei

00:00:00 - Introduction

00:03:23 - Origin of the Beefcake Sensei persona

00:09:29 - Sprinting PRs with Jon

00:11:57 - Jon's YouTube channel

00:14:13 - How Jon got into counseling

00:17:32 - Sobriety, spiritual awakenings & asking for help

00:21:55 - Anxiety, trauma & the counselor's lens

00:29:58 - How counseling changed training & relationships

00:41:45 - From basketball to Olympic weightlifting

00:47:50 - Near-death stories & lifestyle shifts

00:49:44 - Long-term training & evolving goals

01:00:58 - Athleticism, patience & avoiding plateaus

01:07:57 - The Ultra Moist Fascia Protocol

01:14:14 - Monetizing training & building a team

01:17:50 - Training isn't everything

01:21:34 - Q&A with Jon

01:40:48 - What fires Jon up

01:52:00 - Unsolicited advice

#BeefcakeSensei #CoachEmUpPodcast #OlympicWeightlifting #TrainingPhilosophy #MensMentalHealth #StrengthTraining #FitnessPodcast #AnxietyAndTrauma #UltraMoistFascia #PersonalGrowth