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Business Built Right

Business Built Right

By: Shah M M Industrial Designer Business Strategy Consultant. mmshah8@gmail..com
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Welcome to Business Built Right, where strategy meets execution and leadership drives results. Join us as we dive deep into the foundations that separate thriving companies from those that merely survive. In each episode, we explore the critical pillars of successful business: crafting winning strategies that actually work, building brands that resonate and endure, fostering organizational cultures that attract top talent, and developing leadership skills that inspire teams to achieve extraordinary results. Ready to build something that lasts? Let's get started.Shah M M, Industrial Designer, Business Strategy Consultant. mmshah8@gmail..com Economics
Episodes
  • The Grey Zone: The Hidden Cost of Ethical Leadership
    Apr 10 2026

    The Grey Zone — Some of the most damaging business decisions in history were made by leaders who were genuinely trying to do the right thing. This episode unpacks why ethical decisions have invisible victims, what leaders owe the stakeholders who never get a seat in the room, and why doing right is never enough if you don't know who you're doing right by.

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    20 mins
  • How DOMS Won India’s Pencil War?
    Jan 16 2026

    How a simple triangular pencil from a small Gujarat town disrupted India's ₹4,000+ crore stationery market and built a ₹15,000+ crore empire. Discover timeless business strategy lessons from DOMS that beat giants like Natraj & Apsara.

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    14 mins
  • The Bata Paradox: Strategic Drift and the Utility Trap
    Jan 13 2026

    BATA India has done everything right—store redesigns, new brands, franchise expansion, tech investments. Yet revenue keeps declining and the stock has collapsed 60%.

    This deep-dive reveals why flawless execution without strategic clarity creates drift. We examine four fatal flaws: the middle-market death zone, selling utility in an aspiration market, confusing operational improvements with strategy, and the speed mismatch that can't be fixed.

    The hardest lesson: sometimes the path forward requires subtraction, not addition.

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    14 mins
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