The Conté Principle: Turning Scarcity into Strategy
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The Conté Principle: Turning Scarcity into Strategy
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In 1795, France ran out of graphite mid-war. What Nicolas-Jacques Conté did next created a process the entire world still uses 230 years later. This episode unpacks the Conté Principle — why the companies that survive supply crises find another source, but the companies that dominate the next era make the source irrelevant. With lessons from TSMC, Toyota, and a pencil.
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