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You've been doing SEO wrong!

Most entrepreneurs think SEO means optimizing a website. This week we're sitting down with Ashley Willis who says it means showing up everywhere your ideal client is already looking, and making sure every
platform works together.

In this episode, Ashley The "SEO" Strategist and founder of SDM Online
Solutions and Amplify My Biz, introduces
"Search Everywhere Optimization," the new framework that
replaces traditional SEO thinking and actually moves the
needle for entrepreneurs building visible, profitable brands.

You'll learn:
→ Why SEO now means Search EVERYWHERE Optimization
→ How your website, social media, Google Business Profile,
YouTube, and AI search all need to work together
→ Why most entrepreneurs feel overwhelmed by trends
(and how to stop)
→ The #1 mistake killing your visibility right now
→ How to market human-first AND data-backed at the same time
→ What self-sabotage actually looks like in your marketing strategy
→ How to create consistency online without burning out

If you're a woman entrepreneur trying to get found, get
visible, and turn that visibility into real clients, This episode is your roadmap.

TIMESTAMPS
0:00 – Design vs. strategy — what's the real difference?
3:58 – What SEO actually means in 2025
4:28 – Why entrepreneurs feel overwhelmed (and how to fix it)
5:46 – Human-first marketing explained
7:10 – How all your platforms need to work together
9:15 – SEO and social media — the mindset shift
13:56 – Ashley's background and how she got here
19:57 – The self-sabotage no one talks about
25:16 – How to stay consistent without burning out
27:18 – Building a strategy roadmap
35:09 – The biggest marketing mistakes entrepreneurs make today
37:37 – Omni SEO and the ASK Map framework
43:19 – Events, workshops, and community
49:22 – Why you have to bet on yourself

🎙️ ABOUT ASHLEY WILLIS
Founder, SDM Online Solutions & Amplify My Biz
SEO Strategist | Human-First Marketing Expert
Connect with Ashley:
📱 Instagram: @ashleytheseostrategist
🌐 https://seobestie.myflodesk.com/amplifymybiz

New episodes every Monday.
Subscribe and build your brand with purpose.

#SEO #SearchEverywhereOptimization #WomenEntrepreneurs
#PersonalBrand #DigitalMarketing #AuthenticMediaPodcast
#MarketingStrategy #OnlineVisibility

Support the show

CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.

Send Me a Text Message Here!

Amanda Sapp is a Houston-based media strategist, broadcaster, and community-centered communications leader with more than 12 years of experience amplifying voices that matter.

As Founder & CEO of ASAPP Media Group, she leads a boutique firm dedicated to strategic storytelling, brand visibility, and community impact for nonprofits, public-facing leaders, and entrepreneurs.

In this episode, you'll learn:
→ What media authority actually means (and what it's NOT)
→ Why building relationships beats building follower counts
→ How to stop hiding your story and start letting it work for you
→ The mindset shift that separates people who build platforms from people who watch them
→ Why your ego is the biggest obstacle to your next level

Amanda hosts “Here & Now with Amanda Sapp” on KPFT 90.1 FM and Amplify with Amanda Sapp, a multistreamed weekly program reaching audiences across YouTube, Facebook, and LinkedIn.

If you're a woman entrepreneur trying to get visible, get credible, and get paid, This conversation is for you.

TIMESTAMPS

01:17 Owning Your Story

03:09 What Media Authority Means

04:25 Building Platforms Offline

06:23 Launching ASAP Media Group

10:46 Getting Pushed Into More

12:32 Ego and Asking for Help

16:04 Setting the Atmosphere

18:45 The Book That Changed Her

19:39 Choosing Yourself First

21:29 Learning to Be Book

23:17 Storytelling Creates Impact

25:25 Belief and Taking Action

27:35 Vulnerability and Your Tribe

30:40 Strategic Visibility Basics

33:37 Women’s Media Strategy Mistakes

37:44 Structure Over More Money

Connect with Amanda:
📱 Instagram: @theamandasapp

🎙️ ABOUT THE AUTHENTIC MEDIA PODCAST
Helping women entrepreneurs build a visible, profitable brand, on camera, on social, and on YouTube. God's way. Not the world's way.

📲 Follow Danielle: @daniellejmartintv

#MediaAuthority #WomenEntrepreneurs #PersonalBrand #AuthenticMediaPodcast #ContentStrategy #FaithAndBusiness #BrandVisibility #HoustonBusiness00:00 Virality Versus Authority

Support the show

CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.

Send Me a Text Message Here!

This week, we're sitting down with Sarah Smith, founder and CEO of SpeakerBox Media. From launching a business with $500 in 2018 to scaling a podcast studio from 100 to 4,000 square feet (even through the pandemic), Sarah shares the exact framework she used to turn her zone of genius into a profitable, scalable business.

Also, you'll learn more about how we're talking about having your authority before external recognition arrives. Sarah defines authority personally as knowing your zone of genius and professionally as aligning what you do best with what the market values enough to pay for.

TIMESTAMPS:

01:56 What Authority Means

03:37 Identity Before Titles

15:46 Podcasting as Authority Asset

19:52 Why Corporate Podcasts

24:48 Followers vs Advocates

27:31 Unlearning External Validation

29:49 Rooted Validation

36:56 Visibility Buzzword

39:42 When to Go Visible

42:31 Owned vs Earned Media

47:14 Imposter Syndrome Advice

If you're a business owner, founder, or corporate professional wondering how to build authority, grow a podcast for your business, or create owned media that builds trust at scale, this episode is your masterclass.

Connect with Sarah: @speakerboxsarah | https://speakerboxmedia.com/.

Support the show

CONNECT WITH DANIELLE:
Instagram: @daniellejmartintv
Website: https://stan.store/daniellejmartintv

ABOUT THE AUTHENTIC MEDIA PODCAST:
The Authentic Media Podcast helps women entrepreneurs and business owners build a visible, profitable brand — on camera, on social media, and on YouTube. You'll learn how to show up confidently on camera, build a personal brand that attracts the right clients, create content that actually grows your business, and go from invisible to in-demand — whether you're starting from scratch or ready to scale.

New episodes every Monday. Subscribe and Build your Brand with Purpose.