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Beauty and the Biz

Beauty and the Biz

By: Catherine Maley MBA
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Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80's. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.Copyright Catherine Maley, MBA Economics Marketing Marketing & Sales
Episodes
  • When the Surgeon Becomes the Bottleneck — Richard J. Brown, MD (Ep. 365)

    When the Surgeon Becomes the Bottleneck — Richard J. Brown, MD (Ep. 365)
    Jun 5 2026
    📕 Get Catherine's New Book: Plastic Surgery Practice Pearls 📅 Schedule a Practice Performance Audit ⬇️⬇️⬇️ Richard J. Brown, MD, shares from his experience on when the surgeon becomes the bottleneck in managing the practice. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. When the Surgeon Becomes the Bottleneck How this plastic surgeon learned to delegate without losing control. Consequently, my latest "Beauty and the Biz" guest is Dr. Richard Brown, a board-certified plastic and reconstructive surgeon and founder of Brown Plastic Surgery in Scottsdale, Arizona. Moreover, Dr. Brown built his solo practice from the ground up after taking over for a retiring surgeon. Additionally, in this episode, he gets very candid about what it really takes to grow. Specifically, he discusses the challenges when you are the surgeon, owner, leader, producer, and visionary.
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    48 mins
  • Solo Practice to 51,000 Sq. Ft. — in 2.5 Years — Christopher J. Micallef, DO (Ep. 363)

    Solo Practice to 51,000 Sq. Ft. — in 2.5 Years — Christopher J. Micallef, DO (Ep. 363)
    May 29 2026
    📕 Get Catherine's New Book: Plastic Surgery Practice Pearls 📅 Schedule a Practice Performance Audit ⬇️⬇️⬇️ Christopher Micallef, DO, shares how he grew from solo practice to 51,000 sq. ft. in only 2.5 years in Texas. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Solo Practice to 51,000 Sq. Ft. — in 2.5 Years 3 providers, 16 staff, zero lead conflict. Here's his model. First, my latest "Beauty and the Biz" guest is Dr. Christopher Micallef. Indeed, he is a board-certified plastic surgeon in San Antonio. Furthermore, he has built something truly impressive. Specifically, he grew from a solo practice to a multi-provider aesthetic business. Moreover, he achieved this growth in just a short amount of time. Currently, his multi-provider aesthetic business includes the following elements: First, a facial plastic surgeon joined the team. Second, an internal medicine physician came on board. Third, the clinic offers injectors, lasers and wellness services. Fourth, the practice employs 16 team members and keeps growing.
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    33 mins
  • Smarter Growth Model for Surgeons? — Nathaniel Villanueva, MD (Ep. 364)

    Smarter Growth Model for Surgeons? — Nathaniel Villanueva, MD (Ep. 364)
    May 29 2026
    📕 Get Catherine's New Book: Plastic Surgery Practice Pearls 📅 Schedule a Practice Performance Audit ⬇️⬇️⬇️ Nathaniel Villanueva, MD, shares the secrets of his success as a Beverly Hills surgeon in terms of a smarter practice growth model. Hello, and welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Smarter Growth Model for Surgeons? Why Some Plastic Surgeons Scale Faster (Without Going Solo). Initially, I recorded an insightful episode regarding a "Smarter Growth Model for Surgeons?" Specifically, I conversed with Dr. Nathaniel Villanueva. Currently, he operates as a young board-certified plastic surgeon in Beverly Hills. Interestingly, he decided to join an established multi-surgeon group. Consequently, he avoided going straight into a solo practice. Admittedly, he joined a highly renowned clinic. Subsequently, he built his patient base strategically from there.
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    49 mins
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