Showing results by narrator "Julie McKay" in All Categories

Drawing on exclusive, in-depth interviews with managers of some of the world's most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools - such as benefit laddering and word-of-mouth marketing - that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, Smartwater, the Atlanta Falcons, Domino's Pizza, Bounty, Turner Classic Movies, and many more.

After decades of pushing away traumatic memories from childhood, Colette De Luca is ready to start a family of her own. It’ll be healthy, a wish come true, with a man she believes is the love of her life. Thankfully, she thought ahead when she was younger and froze her eggs for this very moment. Greta O’Brien, a wealthy hedge-fund manager, is forced to confront the making of her own family when tragedy strikes her twin teenage sons.

From a nationally recognized violence-prevention expert, an accessible guide that debunks the most pervasive myths about crime and offers evidence-based strategies that make us safer A specific image of violence and how to avoid it lives in a lot of our imaginations. And what some of us fear...

A smart, irreverent, and accessible guide to thinking more deeply about how religion permeates and shapes the world around us –and why you need to understand the work it's doing Religion lurks in the floorboards of our daily lives, whether we want it to or not. A departure from more...