Showing results by narrator "Tony Alessandra" in All Categories

Ron covers the top three of the 12 principles for small business success - the attitude of the business owner, building the right strategy, and having discipline. He says that the single biggest mistake small business owners make is that they focus on the numbers rather than the activities and behaviors. Small business owners must convey the "big picture" to their employees to get them all excited and moving toward the goals of the small business owner.

Steve discusses how to convert trade show leads into long-term customers. He also covers how to have your trade show marketing pay dividends long after the trade show ends. He describes trade shows are three-act plays and how we must master all three acts - what you do before the trade show, what you do at the trade show, and what you do after the trade show.

Scott discusses how to match your marketing messages to the wants, needs, and interests of every recipient. He talks about his system for profiling every single customer and prospect so marketing can tailor messages specifically around each and every customer’s needs. Scott says that consistent, individualized follow-up with prospects and customers is the key to sales and marketing success.

Listening is just as important as speaking. Good listening draws people to you. Poor listening causes them to drift away. This program offers a powerful set of tools to help you build your listening skills up to maximum effectiveness. Jumpstart your way to better listening today!

Learn to love public speaking - and be great at it too! Many dislike it, and some dread public speaking. You take the podium and your hands clam up, your voice weakens and cracks, and your mind goes blank. Conquer your fear of public speaking today! With powerful presentation skills, you’ll become a respected public speaker who engages and entertains audiences, time after time.

If you believe in fundamentals, like how to confirm a sale versus closing a sale, learning what to do when you get a "yes", and how to lose a sale, but maintain the relationship, you will want to add this classic sales program to your library.

If customer-driven service isn't already one of your organization's goals, it should be. In this program, Tony Alessandra, an expert on building business relationships, outlines some sure-fire strategies for consistently "wowing" your customers. You'll learn how to identify and exceed their expectations, build long-term relationships, and create what Alessandra calls "moments of magic."

This 2-part program gives you guidelines on preparing for an effective meeting - determining the purpose for the meeting, preparing an agenda, inviting the attendees, setting an appropriate time and place as well as the skills needed to be an effective meeting leader.

Stop being a passive listener and start being an active listener, using a dynamic program called CARESS. These 6 steps to effective listening were created by acclaimed lecturer and author Tony Alessandra. Alessandra is a marketing strategist, an applied behavioral scientist, and an expert in building business relationships guaranteed to last a lifetime.