Showing results by author "Eddie" in All Categories

Captain Eddie V. Rickenbacker, originally from Ohio, was best known as one of the commanders of the 94th "Hat-in-the-Ring" Squadron, a crack unit of World War I pilots that included many former members of the famed Lafayette Escadrille. The 94th ended the war in France with the highest number of air victories of any American squadron.

This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.

Every village, town, and city has its share of notorious names and infamous families. Ones who seem to capture the headlines and imagination of its inhabitants. On Tyneside, one family name has long been synonymous with controversy and crime for decades, yet their lifelong conflict with the law began over a century ago.

A searing indictment of racial injustice in America - inspired by the life and work of James Baldwin - to help us understand the present moment and imagine a new future into being. The struggles of Black Lives Matter and the attempt to achieve a new America have been challenged by the presidency of Donald Trump, a president whose time in the White House represents the latest failure of America to face the lies it tells itself about race.

The English language is packed with strange expressions we use every day—but have you ever wondered where they come from? From “buttering someone up” to “burning the candle at both ends,” idioms are woven into our conversations… yet we rarely pause to think about what they really mean or where they originated. This fun and fascinating collection reveals the quirky stories behind the phrases we take for granted. Discover where (and when) these idioms first appeared, how they evolved, and what they really meant in their original context.

Life can be beautiful if you make it beautiful. It is up to you. Eddie lived with his family and adorable dachshund, Lulu, in the beautiful city of Leipzig in Germany. But one day, into the sunshine of his childhood crept a dark, heavy cloud. Not a rain cloud. Much worse than that. Adolf Hitler...

Eddie Mair is, by his own account, one of Britain's most beloved broadcasters. Born in Dundee, Scotland, he has worked in radio all his adult life. From the foothills of commercial radio in his hometown, through the sunlit uplands of the BBC in Scotland, he has reached the peaks of his profession with BBC network radio in London. And he's never afraid to work a metaphor beyond endurance.

By the time he was 21 years old, Eddie Fisher was one of America's most popular entertainers. But for Eddie, that was only the beginning of a two-decade affair with fame and fortune that made him more popular than Frank Sinatra, turned out more consecutive hit records than the Beatles, and earned him millions of dollars.

Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.

Discover the joy of reminiscing and the thrill of challenge with Trivia For Seniors: 300 Easy to Hard Questions. This thoughtfully curated collection offers a delightful journey through a wide range of topics, perfect for engaging your mind, sparking conversations, and having fun.

You ever wake up in a police cell with a stuffed toy bird under one arm and only the vaguest idea how you got there? No? Mike Delaney has. Lucky for him, the cop in charge isn’t looking to put on a courtroom circus—he’s offering a job. Of sorts. Mike’s just starting to think his luck’s on the mend when in struts Joe Macy, a private eye with big ambitions, with an even better offer.

In this revised and expanded edition of his essential volume Dark City Dames, Eddie Muller—Turner Classic Movies host and author of Dark Cityand Noir Bar—offers a uniquely intimate look at the women who defined film noir, now featuring updated text and 10 new star profiles. Film noir was the...

A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.

Chad Miller never intended on becoming a serial-killing, counterculture hero.... When the American dream turns into the American nightmare, Chad's forced to quit med school and rethink his life. Banks, bill collectors, and bad credit push him over the edge. Becoming a martyr for the poor and working class, Chad gives the rich pigs a taste of their own medicine. Shot guns and sharks and plane crashes, oh my!

Poe-Ish Tales Forevermore is a mini-anthology containing four short stories inspired by the works and life of Edgar Allan Poe. Poe’s stories and poems have stood the test of time, and have been studied and enjoyed by generations of admirers. The stories in this anthology were crafted as a tribute to the inspiration that is Edgar Allan Poe.

“Internationally Known, Locally Disrespected” is a collection of the most insane, unexpected, and hilarious Uber Rides from your favorite Uber Youtuber, Driver Eddie. From a late night drug run to getting trapped in a brothel, these funny, absurd, and downright wild rides are guaranteed to leave you wondering who ever thought driving around drunk strangers you met on the internet would be a good idea. Eddie Doyle is a comedian, author, and content creator born and bred outside of Philadelphia in that little slice of heaven known as Delco.

Before the dungeons, before the dragons, there is the party.... Valeran is bored. Corbett is broke. Andreton and Donald are on the run and Dorian just wants to do what is right. Not the best recipe for a questing group but when you are driven by prophecy sometimes the mix is decided for you.

Eddie Ndopu was born in 1990 with Spinal Muscular Atrophy (SMA), a rare degenerative motor-neuron disease, and told that he wouldn't live beyond age five. Now, thirty-one years old and stronger than ever, he continues to celebrate each turn around the sun as an existential defiance of the odds. Gay, Black and a wheelchair user, he is now an eminent thought-leader and holds positions at two of the most important organizations on the planet. Sipping Dom Pérignon Through a Straw is Eddie's odds-obliterating story that illustrates what true leadership can look like.

Overwhelming evidence reveals contemporary Christianity roots in Pentecost! The world is taking notice and realizing that the fastest-growing segment in Christianity has an undeniable history with a pattern and a rich, deep foundation dating back to the New Testament. Explore overwhelming evidence that reveals how the gifts of the Holy Spirit not only have existed in the centuries since the early apostles, but have also survived the Middle Ages, the politicized church of Europe, and have experienced a spectacular revival this century.

A businessman discovers he has a ghostly twin whose presence may be far more ominous than he had thought.... Mischievous children learn that supernatural forces are nothing to toy with, after a Halloween prank goes wrong. And holiday festivities set the backdrop to a terrified teen’s worst fears, when his grandmother’s corpse comes looking for revenge....