Showing results by author "Adam" in All Categories

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

A bloodied and bruised girl runs out of the woods and into the path of oncoming traffic. The police are shocked to discover that she's a missing schoolgirl they've been trying to find for the past three weeks. Traumatized by her ordeal, she's unable to tell them what happened to her. When the case involving the missing schoolgirl and the murdered woman is taken on by the newly-formed Murder Force, Detective Inspector Danica Summers is touched by the vulnerability of the victims and is determined to capture the monster who ruined their lives.

Lightweight, compact, distinctively styled, and now, electric: The Brompton isn't the only folding bicycle—or even the first. But everyone who has been on one will enthusiastically testify to its marvelous design (virtually unchanged over decades) and the particular joy of riding it. Will Butler-Adams, CEO of Brompton Bicycles, has been at the company for twenty years. Initially, he worked as an engineer for Andrew Ritchie, the bike's brilliant inventor and the business's founder, before taking the helm in 2008. 

A weekly podcast that takes great pleasure in discussing the jaw-dropping and numerous ways in which humans remove themselves from the gene pool through their own stupidity. Each week we take 4 new and recent Darwin Award nominees and, after some lively discussion, choose a winner.

For a thousand years, The Old Town has stood as humanity’s last bastion against the maalkonis, malignant black mists that reduced the rest of the world to ash. They are kept at bay by rusty machines on the town’s walls. In order to survive, the dwindling population depends on one another. Since a young age, Justīne has embraced the harsh responsibilities that accompanied her apprenticeship on the last farm in existence. Her younger sister, Anna, is beginning her own apprenticeship as well.

150 AD. Alaric, once lord of the Ravensworn is no longer feared nor revered. It has been six long years since his great defeat. He now lives life in the shadows. All hopes of glory and eternal rest in the Heroes Hall are gone. Alaric is alone. An outlaw to his land. When a band of horsemen appear on the horizon, eager to recruit the man they still believe to be a lord of war. And so Alaric is pulled back to a life he thought had forsaken him. For in the far north of Germania lies a tribe in desperate need of aid.

Brought to you by Penguin. When the news first began to trickle out of China about a new virus in December 2019, risk-averse financial markets were alert to its potential for disruption. Yet they could never have predicted the total economic collapse that would follow in Covid-19's wake, as...

God's Debris isn't a conventional book. It is written on three separate levels, by Scott Adams, better known as the creator of the Dilbert comic. What is less known about Adams is that he's a trained hypnotist. God's Debris is what happens when creativity and hypnosis intersect. On the surface, God's Debris is a simple fictional story of a delivery man who encounters an Avatar who knows literally everything.

Working as a cop in Boston's narcotics unit has always been Courtland Wilder's priority, leaving little time to get attached to someone. When a tip about a drug ring tied to a local strip club comes in, Court goes undercover as a bouncer to take down the operation. It doesn't take long for his investigation to hit a dead end, so he jumps at the chance to get closer to his mark by pursuing the handsome brother of his target's girlfriend.

Harry and Ava are two ordinary kids doing their best to survive life on a massive space station, Vantia1, after their home planet was swallowed by a mysterious black hole known as the Void. Ava is training to be a fighter pilot, while Harry uses his talent for engineering to invent amazing gadgets that help him solve any problem standing in his way. And now Vantia1 is facing a crisis. When they intercept a secret message and discover that a mysterious and unidentified object is about to attack their home, Harry and Ava realise that only they can tackle the evil mastermind responsible.

Becoming Freud is the story of the young Freud—Freud up until the age of fifty—that incorporates all of Freud’s many misgivings about the art of biography. Freud invented a psychological treatment that involved the telling and revising of life stories, but he was himself skeptical of the writing of such stories.

Prize-winning author Adam Nicolson tells the story he was born to write – the real story of England. It is the gentry that has made England what it was and, to a degree, still is. In this vivid, lively book, history has never been more readable. We may well be ‘a nation of shopkeepers’...

Acts are sometimes the only things that can speak. It was brave of me to stay. I didn't want to stay, though, so I left. Every day began already worn out, every talk went back to the same subject, and every well-known street asked the same questions. The city I lived in was full of people, noise, and movement all the time, but I felt strangely still inside. In that quiet, the idea for the road began to form. Not as a way to get away. Not as a quest. As a place only. Loneliness is often linked to empty roads, but it's not always about not having anyone else around.

1115, Germany. Young Hildegard is sent to the Abbey of St. Disibod in the Rhineland as her parents' gift to the Church in accordance with a custom known as the tithe. Hildegard has a deep love of nature and a knowledge of herbal healing, and she hopes to purse medical studies at St. Disibod. But no sooner does she settle into her new life than she finds out that as a girl she will not be allowed to attend the monastic school or have access to the abbey's library; instead, she must stay at the women's convent.

One night in 1995, author Douglas Adams kidnapped an audience and held them hostage for 70 minutes at London's Almeida Theatre. The audience members were subjected to Adams's dramatic solo performances of excerpts and scenes from his wildly funny, wildly popular books The Hitchhiker's Guide to the Galaxy, The Restaurant at the End of the Universe, and Life, the Universe and Everything. LEARN how to fly! HEAR about Arthur and the Irrational Sofa! GROAN at Marvin's escapade with the Frogstar Battle Robot! Just keep laughing and nobody will get hurt!

The world of technology is changing all the time. A product that is innovative and brand-new today can be old news tomorrow as we are in a constant state of looking for the newest and most innovative things that we can use. And when it comes to helping us stay on top of this technology, artificial intelligence is leading the pack. This audiobook will provide you all the information you need to understand and learn how artificial intelligence is being used in our modern world.

Deep in the elbow skin of the Fae Wilds, far from the teeming fortress of the Goblin King and the glittering palace of the King and Queen of the Elves, there lies a forgotten hideaway of crumbling single-wides and rusty Airstreams. A lonely clan of beautiful women, clad in tube tops, overall shorts, and tacky Asian-print house-dresses, yearn for a man who can unstop their sewer lines and get the internet working again.

Why do some ideas take off - and others fail to spread? Why are some diseases predictable and others swamped in uncertainty? And what about the outbreaks that never happen at all? We live in a world that's more connected than ever before. But even as we see our lives being shaped by the spread of ideas, trends - and even diseases - we sometimes struggle to grasp how it actually works. Outbreaks seem to be driven by randomness and hidden laws, and in order to understand them, we need to start thinking like mathematicians. 

Alaric has been home for a year. He went north and saved the Cimbri, just as he said he would. But the cost has been higher than he ever thought. A shadow of the War Lord he once was, he now trades in amber and dotes on his children. A simple life. And with it, contentment. But he knew this couldn’t last forever; peace isn’t for someone like him, and sure enough trouble finds him once again. A routine journey south turns into a new and unknown wave of danger as red-cloaked legionaries attack, causing confusion and carnage.

From the creator of Dilbert and author of Reframe Your Brain , the bestselling guidebook to spotting and avoiding loserthink is back—with new content to introduce the second edition. loserthink (noun): sneaky mental habits trapping victims in their own bubbles of reality If you’ve been on social media lately, or turned on your TV, you may have noticed a lot of dumb ideas floating around. “We know when history will repeat and when it won’t.” “We can tell the difference between evidence and coincidences.” “The simplest explanation is usually true.” Wrong, wrong, and dangerous!