Showing results by narrator "Peter Ganim" in All Categories

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence - drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world - that business is riding on yet another bubble that is ready to burst - a brand bubble.

Focuses on competitive selling: the range of skills that sales professionals need to reach their full potential. It offers practical, step-by-step advice that salespeople can take to prevent the competition from selling their products or services, revealing the components involved in gaining full control of a sales situation. Discusses a key step in this process - the politics of selling - showing how to establish the right relationships with people who are powerful enough to give the salesperson an edge.

The credit crunch affected every investor and every consumer, every industry and every government program, yet few people truly understand how it happened. Subprime mortgages were center stage, but behind the scenes a conspiracy of greed among bankers, investors, rating agencies and regulators imperiled everyone's financial future. We need to know what went wrong and how to change the practices that led to this calamity.   

Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about "taking", nor is it about "persuading". Selling, believe it or not, is about "giving". Mr. Shmooze gives for a living. He starts by listening and he quickly comes to understand what people really need. His customers love him because he gives more than he takes. They trust him because he is passionate about their interests. 

How to Do Things is a fascinating window into life in early 20th century America, and was the first book to collect centuries of practical information, neighborly wisdom, and generational knowledge and compile it into one comprehensive volume...

A "shamelessly funny" (Kirkus) and utterly original new novel from Mark Leyner about a father and his intense and devout relationship with his daughter and with alcohol. An anthropologist and his daughter travel to Kermunkachunk, the capital of Chalazia, to conduct research for an ethnography on...

As Michael maneuvers through his working-class neighborhood delivering groceries, he enters the homes and lives of his customers. He’s confronted by the school yard and street corner violence of local thugs. With the 1967 Arab-Israeli War fresh in public memory, he passes for Greek or Italian...

The bestselling author of Grain Brain uncovers the powerful role of gut bacteria in determining your brain's destiny. Debilitating brain disorders are on the rise-from children diagnosed with autism and ADHD to adults developing dementia at younger ages than ever before. But a medical revolution...

Told in alternating points of view by a wide cast of characters, Twisted Fate is a tensely wrought psychological thriller, perfect for fans of We Were Liars by E. Lockhart. Two sisters. One mysterious boy. Ally and Sydney couldn’t be more different—one shy, the other popular and...

In one brutal moment, Terry Orr's life changed forever. His wife and son were murdered, leaving Terry alone to raise his 12-year-old daughter Bella. The killer is still out there, roaming the streets of New York. To ease his pain and grief, Terry learns the skills of the PI trade. But the more Terry obsesses about revenge, the more his daughter needs him.

Building from his acclaimed anthology Tales of Two Americas, beloved writer and editor John Freeman draws together a group of our greatest writers from around the world to help us see how the environmental crisis is hitting some of the most vulnerable communities where they live. In the past...

A delirious and gripping story of fatherhood and masculinity, told through the reimagined Greek myth of Daedalus, Icarus, King Minos, Ariadne, and the Minotaur. Daedalus of Crete is many things: The greatest architect in the world. The constructor of the Labyrinth that imprisoned the Minotaur...