Showing titles in International

Branding. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.The only question is, how do you do it?Learn the laws of...

The real-world, battle-tested concepts in this book focus heavily on influencing your buyer’s psyche (i.e. their “operating system”) so that you enjoy: Faster conversion of prospects.

Facebook, one of the world’s biggest social media platforms, has become such a force to be reckoned with in the recent past that it will be launching a cryptocurrency known as Libra that is meant to empower billions of people who do not have bank accounts and could benefit greatly from the use of this currency. This is a game changer, and you need to realign yourself if you want to tap into what Facebook seeks to achieve.

Facing the markets may seem difficult, but actually, if done with a method that has been carefully considered and that really works, it could become almost easy to deal with it. In this book, you will learn a proven method which comes from years of studying the most successful traders from whom I trained and where I invested over $23,450 to discover all the tricks which allow me to generate considerable ROI.

You will discover advanced trading strategies along with easy-to-understand visuals on how to increase profits. This book is a unique combination of manual and automated trading. Therefore, it is for the intermediate to advanced manual trader and those seeking an insight into programmed trading. As always, Wayne writes in the direct and personal fashion that appeals to traders who want to get to the point.

Ryan Hass charts a path forward in America's relationship and rivalry with China rooted in the relative advantages America already possesses. Hass argues that while competition will remain the defining trait of the relationship, both countries will continue to be impacted - for good or ill - by their capacity to coordinate on common challenges that neither can solve on its own, such as pandemic disease, global economic recession, climate change, and nuclear nonproliferation. 

Eighteen years after the genocide that made Rwanda international news, yet left it all but abandoned by the West, the country has achieved a miraculous turnaround. Rising out of the complete devastation of a failed state, Rwanda has emerged on the world stage yet again - this time with a unique model for governance and economic development under the leadership of its strong and decisive president, Paul Kagame. Here, Patricia Crisafulli and Andrea Redmond look at Kagame’s leadership.

In The Age of Intoxication, Benjamin Breen offers a window into a time when drugs were not yet separated into categories - illicit and licit, recreational and medicinal, modern and traditional - and there was no barrier between the drug dealer and the pharmacist. 

Senti parlare spesso di "trading", "investimenti automatici", "fare soldi online", "spread", "forex" e argomenti simili? Oppure vuoi semplicemente imparare a gestire i propri risparmi in autonomia ma non sai da dove cominciare? Allora sei nel posto giusto! C'è una sovrabbondanza di informazioni, il più delle volte contraddittorie su questi argomenti; purtroppo il web, dando voce a "tutti", permette anche di divulgare informazioni poco valide o fuorvianti, che mandano letteralmente le persone fuori strada con conseguente perdita di tempo, soldi e salute.

Making Futures brings together 18 young entrepreneurs from 14 countries doing incredible work across the continent. Their stories are both inspirational and aspirational, providing a template for listeners who might be interested in embarking on their own entrepreneurial journey, and allowing others to see the incredible energy and work that is happening across the continent.

Free-market economists often have noted that there are winners and losers in a competitive capitalist world. The question of how to deal with the difficult real-life consequences faced by the losers, however, has largely been ignored. Populist politicians have tried repeatedly to address the issue by creating walls - of both the physical and economic kinds - to insulate communities and keep competition at bay. Economist Glenn Hubbard argues that because they delay needed adaptations to the ever-changing world, walls are essentially backward-looking and ultimately destined to fail. 

In plain English, this book debunks simplistic notions of what drives trade. As if exchange rates really matter. As if imports kill jobs. As if a trade deficit is a "bad" thing. Instead, the author argues that it is America's successful Multinational Corporations (MNCs) that create her deficit—replacing exports from America with production overseas.

Welcome to the numberdemic, where a deluge of figures, stats and data manipulate your every move. From the way you work, date and exercise to the products you buy and the news you read, numbers have worked their way into every part of our lives. But is life better this way? How are all of those numbers affecting us? With fascinating, sometimes frightening and sometimes shrewdly funny research, behavioural economists Micael Dahlen and Helge Thorbjørnsen explain why we're so attached to numbers and how we can free ourselves from their tyranny.

This textbook has three target audiences. First, students taking courses in international marketing or global marketing can use this as a primary textbook. Second, students taking a course in principles of marketing where their professor intends to expand their knowledge due to the globalization of marketing functions in today’s world economy can use this as a supplemental textbook. Thirdly, practitioners of marketing who intend to expand their international knowledge, and perhaps engage in international marketing in the near or distant future, can use this.

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Make money Online through e-commerce! Do you want to learn how you can make money through selling Online? If so, Dropshipping: The Ultimate Guide to Building a Six-figure E-commerce Business by Successfully Selling Online is the book for you! Dropshipping is a proven business model that allows you to sell products online through your own personal platform without purchasing stock beforehand. This method of selling can earn you a six-figure income. The idea is you can sell practically anything you want with minimal risk and hardly any upfront capital investment.

Why has the Eurozone ended up with an unemployment rate more than twice that of the United States more than six years after the collapse of Lehman Brothers? Why did the vast majority of low- and middle-income countries suffer a prolonged economic slowdown in the last two decades of the 20th century? What was the role of the International Monetary Fund in these economic failures?

On a daily basis, leaders, managers, and professionals alike have to deal with tensions caused by differing and even opposite approaches. We often feel the need to make a fundamental choice between either one or the other for the sake of clarity. Using practical methodology and an extensive toolkit, Paradoxical Leadership reveals how to transform divisive dilemmas into creative solutions and paralyzing polarization into a constructive dialogue.

A sweeping case that, in a world of trade disputes, higher tariffs, and broader geopolitical uncertainty, a new age of economic localization will put an end to the last half century of globalization—by one of the preeminent economic journalists writing today “This invaluable book is as bold...

In book 1, you will discover: when to use options trading strategies, low risk options trading strategy for covered calls and naked puts, protective put vs covered call strategies, and more.