Showing titles in E-Commerce

When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best...

The economy has shifted, and the power now lies with you to make a change, too, to take control of your life and earn your financial freedom. Don't take my word for it; have a look at the stats. "The UK has been cited by the World Retail Congress as the 3rd top market for e-commerce, only being beaten by the USA for the first place and China for the second. Despite this, the UK has 80% of the population shopping online with total revenue of £77.83 billion!" With £77.83 billion at stake, it's only right you also grab a slice of the cake.

Turn ChatGPT into a Cash Machine goes beyond superficial promises by providing you with proven strategies to build a sustainable work-from-home venture. Additionally, this book unlocks the immense potential of ChatGPT and helps you transform your WFM experience into a profitable and fulfilling journey.

Nowadays everybody is talking about positioning. Positioning is the most important aspect in business. And they are right. On the other hand, most of those people just talk about the expert in the niche. But that's only one possibility to position yourself. There are many other ways for positioning in order to reach a wider target group. Especially in view of automation in the internet, there is a whole new range of possibilities out there. And if you don't take advantage of them, you'll never be able to grow in the internet.

Is being an employee eating your soul? You really wish you could be your own boss. You would like more flexibility in organizing your life. You have understood that this could all be possible with an online business, but you probably don't know where to start.

Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start? Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away. This book makes it easy to tap into the power of today's hottest social media sites.

Fascinating and highly listenable, Digital Resilience opens with the infamous 2013 Target attack, which compromised the credit card information of 40 million customers. In hindsight, the hack (like most today) was preventable. Data theft. Downed servers. Malware. Even human error can trigger cyber events anytime from anywhere around the globe. This powerful guide provides the resilience-building strategies you need to prevail - no matter what strikes.

As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas.

Erfolgreich nebenberuflich gründen: Wie du aus deiner Idee ein echtes Business machst, ohne deinen Job zu kündigen. Der ehrliche Praxisleitfaden für alle, die mehr wollen aber nicht alles aufgeben wollen, und ihre Selbstständigkeit starten, ein Kleingewerbe gründen oder langfristig ein erfolgreiches Unternehmen aufbauen möchten. Was wäre, wenn du eine erfolgreiche Unternehmensgründung starten könntest, ohne deinen sicheren Job zu kündigen? Ohne klassischen Businessplan, ohne riesiges Budget und ohne Startup-Buzzwords?

Practical Digital Marketing for Beginners is a clear, grounded introduction to digital marketing for listeners who want to understand how online marketing actually supports real business goals. Instead of trends, hype, or shortcuts, this book focuses on fundamentals—helping beginners learn how digital channels work together to build visibility, trust, and meaningful customer relationships over time.

Imagine transforming your passion into profit, crafting a business that not only fulfills your creative desires but also generates income while you sleep. If this sounds like a distant dream, prepare to be awakened. You've got the passion, the unique ideas, and the vision of your dream store. But the question remains: How do you start? How do you turn that "Open for Business" sign into a magnet for customers eager to buy what you're selling? The logistics may seem daunting, but fear not—your path to PASSIVE INCOME starts now.

Digital platforms are changing the rules of competition in the global economy. Until recently, it took Fortune 500 companies an average of 20 years to reach billion-dollar market valuations. Successful platforms now reach that milestone in an average of four years. In The Platform Paradox, Wharton professor Mauro F. Guillén highlights a key incongruity in this new world. Most platforms considered to be successful have triumphed in only some, rather than all, parts of the world. There are very few truly global digital platforms.

The Modern Digital Marketing Playbook is a practical, step-by-step guide for anyone who wants to understand how digital marketing works in today’s online environment—without confusion, pressure, or unrealistic expectations. Written specifically with beginners in mind, this book breaks down complex marketing concepts into clear, manageable ideas that can be learned and applied with confidence.

With its practical guidance, case studies, and expert insights, this audiobook will empower you to stay ahead of the competition and unlock the full potential of conversational AI for your business.

The ultimate toolkit to build your online business empire. Two manuscripts in one: The 8 Pillars of Social Media Marketing and The 12 Best Ways to Make Money Online.

AI Slop Millionaire is your roadmap to creating content that converts and goes viral. You can choose a high-volume approach, a premium quality route, or find your sweet spot somewhere in between. Then, you'll turn AI-generated content (text, images, videos, etc.) into a sustainable income stream, without sacrificing your integrity or producing subpar content.

When businesses distort and restrain markets, government policy is not enough to fight back. If the problems come from individual behavior, so should the solutions. Ennis shows that individual users of the internet all have a role to play in determining the future nature of our digital economies. Building on his provocative diagnosis, he suggests 15 ways we can take back control and, in so doing, transform the internet into a fairer and healthier place that can deliver freedom of choice.

Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering. Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This book dives into three key areas of search marketing to illustrate how automation layering can take your campaigns to the next level of profitability.

Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.

Are you sharing great work, but it seems nobody is listening? Does it seem like you're at the mercy of social networks' mysterious algorithms? Do you feel like it is an insurmountable task to understand and leverage social media? In Viralnomics: How to Get People to Want to Talk About You, Jonathan Goodman shows you how to appeal to people's desires and get them to share your message as an extension of themselves.