Showing titles in Writing & Publishing

Sell your tech (without getting technical). B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, tech messaging expert Emma Stratton explains how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them.

A special 10th anniversary edition of Roy Peter Clark's bestselling guide to writing, featuring five bonus tools. Ten years ago, Roy Peter Clark, America's most influential writing teacher, whittled down almost thirty years of experience in journalism, writing, and teaching into a series of...

Rhyme and Reason takes you from a medieval accountant (called Chaucer) trying to entertain his lord, past a doomed love affair in the Tower of London, through adoring sonnets and notebooks filled with dirty poems, through Byromania and the Victorian hearth, understanding why people simply enjoyed poetry. From the poems of housemaids to the rhymes of kings it's the history of Britain through the poems that people read, recited and loved.

On July 22, 2011, Anders Behring Breivik detonated a bomb outside government buildings in central Oslo, killing eight people. He then proceeded to a youth camp on the island of Utøya, where he killed 69 more, most of them teenage members of Norway's governing Labour Party. In One of Us, the journalist Åsne Seierstad tells the story of this terrible day and what led up to it. What made Breivik, a gifted child from an affluent neighborhood in Oslo, become a terrorist?

The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a...

A Lie Too Big to Fail asserts the idea that a government can never investigate itself in a crime of this magnitude. Was the convicted Sirhan Sirhan a willing participant? Or was he a mind-controlled assassin? It has fallen to independent researchers like Pease to lay out the evidence in a clear and concise manner, allowing listeners to form their theories about this event. Pease places the history of this event in the context of the era and provides shocking overlaps between other high-profile murders and attempted murders of the time. 

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Wonderbook has become the definitive guide to writing science fiction and fantasy by offering an accessible, example-rich approach that emphasizes the importance of playfulness as well as pragmatism. The book features sidebars and essays from some of the biggest names working in the field today, including George R. R. Martin, Lev Grossman, Neil Gaiman, Michael Moorcock, and Karen Joy Fowler. For the fifth anniversary of the original publication, Jeff VanderMeer has added writing exercises, creating the ultimate volume of inspiring advice.

In this audiobook, you'll find the maddest, strangest and downright grossest stories from history and science that you don't want to know. (Except secretly you really do you masochistic, beastly person you.) Painfully funny and drop-your-jaw ridiculous, this is trivia from the cesspit of time that you won't be able to stop listening once you start.

“Still Writing offers up a cornucopia of wisdom, insights, and practical lessons gleaned from Dani Shapiro's long experience as a celebrated writer and teacher of writing. The beneficiaries are beginning writers, veteran writers and everyone in between.” —Jennifer Egan From Dani Shapiro...

They say writing is rewriting. So why does the second part get such short shrift? Refuse to Be Done will guide you through every step of the novel writing process, from getting started on those first pages to the last tips for making your final draft even tighter and stronger.

‘I salute him with the most heartfelt respect and admiration’ PHILIP PULLMAN ‘Entrancing … a creative manifesto’ TELEGRAPH ‘Mesmerising … vibrating with life and curiosity’ OBSERVER In this lyrical and revelatory memoir, Alan Garner, Booker shortlisted author of Treacle Walker...

Unscripted is the inside story of the struggle to control one of the world's great entertainment empires. It is the story of the last great Hollywood mogul, Sumner Redstone: the ninety-something founder of Paramount Global who, well into his dotage and facing a scandalous lawsuit, proves increasingly unable to run the sprawling company he has built. It is the story of his daughter, Shari Redstone: Sumner's heir apparent who, despite being groomed for power for six decades, struggles to assert her authority over the company and her family's legacy.

'Michael Grynbaum chronicles the rise and fall of a media juggernaut, owner of glossy magazines such as Vogue, Vanity Fair, the New Yorker and GQ, weaving tight reporting and outrageous gossip with a thoughtful cultural history.' FINANCIAL TIMES 'Glamour! Taste! Prestige! Monsters! I loved this...

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

An insightful and actionable guide to creating a hero that readers will fall in love with, from the author of The Secrets of Story The hardest yet most essential element of writing great fiction is character – specifically, creating a central hero who is relatable, compelling, and worth the...

Many of us would love to jot down our fondest stories and our tallest tales to preserve forever in written form. But wanting to do something and knowing how to do it are two different things. This is not a book about sentence structure and grammar, but a book on helping you keep your head in the game once you’ve decided that writing a book is something you might like to do.

Using his famed on-the-nose commentary, Twitter legend James Felton has dissected 99 of the most outlandish stories The Sun (for a long time the biggest-selling British newspaper) has run since it became a tabloid in 1969, hoping to answer once and for all whether the press has reflected - or manipulated - the British people over the last 50 years.

Blake Snyder, author of Save the Cat! and Save the Cat! Goes to the Movies, has delivered the audiobook countless readers and students have clamored for. Inspired by questions from his workshops, lectures, and emails, Blake listened to you and provides new tips, tactics, and techniques to solve your writing problems and create stories that resonate.

Becoming a Writer, Staying a Writer includes Straczynski's unique, tried-and-true methodologies that will help storytellers sharpen their work so that it's polished and ready for publication. Part toolbox and part survival guide, this book will be an indispensable guide throughout your entire writing career, offering fresh and practical insights every step of the way.