Showing titles in Content Creation & Social Media

Over the past decade, social media has transformed from a fad into a necessity for writers. But for the inexperienced author, trying to make sense of - much less master - the available platforms can be a frustrating experience. The variety of social media options alone is dizzying enough: WordPress, Tumblr, Facebook, Twitter, Google Plus, YouTube, Pinterest, and more. Whether you're just starting to create an audience or looking to refine your online presence, this guide will equip you with the essential tools you'll need to succeed.

What are you willing to lose for a connected life? Digital detox expert Tanya Goodin explores the cost that our digital life inflicts on our offline existence, and offers a toolkit to anyone who has lost their way. Whether you are dealing with a partner who is mindlessly scrolling rather than...

A New York Times Bestseller An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we...

Over half of new relationships start online these days, and OkCupid is one of the biggest players in the Internet dating game. But as any girl will tell you, size isn't always the most important thing, and a mass audience doesn't guarantee you are going to automatically pick up the girls on OKC. There is an art to cutting through the clutter of Internet dating and quickly finding the woman of your dreams (or just plenty of hot dates, if that is what you are looking for).

We are living in a world in which cows send texts to farmers when they're in heat, where the most valuable real estate in New York City houses computers, not people, and some of humanity's greatest works are created by crowds, not individuals. We are in the midst of a networking revolution - set to transform the way we access the world's information and the way we connect with one another. Studying biological systems is perhaps the best way to understand such networks, and nature has a lesson for us if we care to listen: Bigger is rarely better in the long run.

In einer Welt, in der digitale Medien den Alltag unserer Kinder prägen, stehen viele Eltern vor der Herausforderung, den Einfluss von Social Media auf die mentale Gesundheit und das soziale Leben ihrer Kinder zu verstehen. "Social Media: Zwischen Filtern und Realität" bietet eine wertvolle Orientierungshilfe, die sowohl Eltern als auch Jugendlichen hilft, die Chancen und Risiken der digitalen Welt zu erkennen und einen gesunden Umgang mit Social Media zu entwickeln.

Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is grounded in the insights gained from hands-on consultancy work, plus hours of personal research, observations, and in-depth reviews of the platforms themselves. Both practical and informative, Smart Social Media is full of actionable insights and valuable guidance that will emphasize the importance of using social media strategically, to enhance brand awareness, boost engagement, build relationships with your customers, and keep up with ever-changing consumer behaviour.

Have you ever felt left behind by the rapid changes in technology? Tired of relying on others to solve your device dilemmas? Whether for yourself or a loved one, mastering the iPhone 15 is easier than you think! This simple guide is tailored specifically for seniors, offering clear, easy-to-follow instructions with a touch of humor.

A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.

From NPR comes the definitive guide to podcasting—featuring step-by-step advice on how to find a unique topic, tell the best stories, and engage the most listeners, as well as the secrets that will take your pod to the next level. Whoever you are, whatever you love, there’s a podcast...

Why start a podcast? There are three reasons people listen to a podcast: an unusual sense of intimacy, the ability to productively multitask while driving or working out, and great stories - the power of narrative. If you understand the value of creating content (for example, keeping an active blog) for your business and brand, then you understand the value of podcasting.

In the realm of social media, where creativity and connection converge, Pinterest emerges as a visual wonderland. "Mastering Pinterest: The Art of Pins, Boards, and Social Influence" is your gateway to harnessing the full potential of this captivating platform, transforming it into a powerful tool for personal and professional growth.

From an artist and TikTok creator, a critical look at the controversial app and its effect on cultural heritage, artificial intelligence, community organizing, and digital censorship. In Revolutionary Algorithms, Torey Akers approaches TikTok with a deep understanding of the app, as both a...

This book is good for passion-driven individuals looking for a straightforward guide to help them turn their idea into a successful and eventually profitable podcast. Nothing more, nothing less.

Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. The Story Engine provides a clear, concise, and actionable strategy to reap the benefits of inbound marketing.

Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start? Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away. This book makes it easy to tap into the power of today's hottest social media sites.

The Book on YouTube Marketing Videos: YouTube Marketing for Beginners by Kane MaCarthy. Use this YouTube audiobook to learn: how to promote your product to a billion people, how to get paid on YouTube, YouTube secrets for ranking on the first page, get massive traffic and views, and quick and easy ways to make money now! Have your YouTube videos make money with affiliate marketing. Have your YouTube videos make money with information products. Have your YouTube videos make money with Google AdSense. Get colossal cash crowdfunding.

This book teaches you how to spot an excellent deal with an SEO company, or even better, how to manage SEO on your own. As a free marketing method, you do not need to make a financial investment in order to get the results that will elevate your site. All you need to know is how you can create a winning strategy.

This amazing collection holds absolutely nothing back! In this incredible two-book resource, you'll discover a virtual treasure chest of powerful promotional advice from a top-earning, seven-figure Kindle publisher! You'll get an insider's look at what it takes to promote your own library of Kindle titles and build legions of blog followers.

La Guida al marketing digitale su Facebook, Instagram & Co., per principianti e aziende! Sfrutta al meglio le piattaforme social seguendo le novità importanti e le strategie testate da noi sul campo ed efficaci, scopri le soluzioni migliori per sviluppare il mercato aziendale o semplicemente piccoli segreti per il tuo profilo social. Il tuo obiettivo è cambiare l'immagine della tua azienda? Migliorarla? Rinfrescarla? Ti tieni alla larga da Instagram, Twitter e Co. perché credi di non saperli utilizzare? Scopri i suggerimenti più facili e di maggior impatto.