Showing titles in Computers & Technology

Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.

*** THE NEW YORK TIMES BESTSELLER *** * WINNER OF THE SABEW BEST IN BUSINESS BOOK AWARDS 2025 FOR BUSINESS REPORTING * What if the greatest business success story of the twenty-first century was hiding the West’s gravest mistake? For two decades, Apple poured billions into China, training...

Brought to you by Penguin. In today's technological society, with an unprecedented amount of information at our fingertips, learning plays a more central role than ever. In How We Learn, Stanislas Dehaene decodes its biological mechanisms, delving into the neuronal, synaptic, and molecular...

AI is nothing to be afraid of. After all, AI is merely software. It's great at some things and (at least right now) terrible at others. But for workers who take time to experiment with AI and develop expertise, AI will make them more productive and more creative, saving them time, giving them...

The world of technology is changing all the time. A product that is innovative and brand-new today can be old news tomorrow as we are in a constant state of looking for the newest and most innovative things that we can use. And when it comes to helping us stay on top of this technology, artificial intelligence is leading the pack. This audiobook will provide you all the information you need to understand and learn how artificial intelligence is being used in our modern world.

Artificial Intelligence is transforming human society fundamentally and profoundly. Not since the Enlightenment and the Age of Reason have we changed how we approach knowledge, politics, economics, even warfare. Three of our most accomplished and deep thinkers come together to explore Artificial...

We are living in the computer age, in a world increasingly designed and engineered by computer programmers and software designers, by people who call themselves hackers. Who are these people, what motivates them, and why should you care? Consider these facts: Everything around us is turning into computers. Your typewriter is gone, replaced by a computer. Your phone has turned into a computer. So has your camera. Soon your TV will. Your car was not only designed on computers, but has more processing power in it than a room-sized mainframe did in 1970. 

This is an audiobook about AI and AI risk. But it's also more importantly about a community of people who are trying to think rationally about intelligence, and the places that these thoughts are taking them, and what insight they can and can't give us about the future of the human race over the next few years. It explains why these people are worried, why they might be right and why they might be wrong.

THE FOLLOW UP TO THE INTERNATIONAL BESTSELLER THE AGE OF AI In his final book, the late Henry Kissinger joins forces with two leading technologists to mount a profound exploration of the epochal challenges and opportunities presented by the revolution in Artificial Intelligence. As it absorbs...

The future of recruitment is already here—and the smartest recruiters are using AI to hire faster, reduce admin, and stay ahead of the competition. If you work in HR, recruitment, talent acquisition, or hiring management, you already know the pressure: too many CVs, too little time, endless scheduling, slow processes, and candidates disappearing before offers are even made. The AI-Powered Recruiter is a practical, step-by-step guide showing you exactly how to use artificial intelligence to modernize your hiring process without losing the human touch.

What happens when intelligent machines aren’t just in our pockets but are also driving our cars, making our decisions, folding our laundry, and educating our kids? You’ve heard the hype: AI will make us healthier, give every child a personalized tutor, run our businesses more efficiently...

In April 1956, a refitted oil tanker carried 58 shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. The Box tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.

How did a simple design error cause one of the great disasters of the 1980s - the collapse of the walkways at the Kansas City Hyatt Regency Hotel? What made the graceful and innovative Tacoma Narrows Bridge twist apart in a mild wind in 1940? How did an oversized waterlily inspire the magnificent Crystal Palace, the crowning achievement of Victorian architecture and engineering? These are some of the failures and successes that Henry Petroski, author of the acclaimed The Pencil, examines in this engaging, wonderfully literate book.

Vaccines: Mythology, Ideology, and Reality tells the story of this technology and the celebrated men who developed it with some success, but also with failures that are never mentioned in the celebratory literature on vaccines. Vaccine advocates often proclaim that they “follow the science,” but most vaccine development has been a matter of guesses, gambles, and wild experimentation. Its key figures have been biased by religious faith, wishful thinking, ideology, and a desire for recognition and money.

We are living through a revolution in artificial intelligence that is not slowing down. This major shift is based on simple mathematics, some of which goes back centuries: linear algebra and calculus, the stuff of eighteenth-century mathematics. Indeed by the mid-1850s, a lot of the groundwork was all done. In this enlightening book, Anil Ananthaswamy explains the fundamental maths behind AI, which suggests that the basics of natural and artificial intelligence might follow the same mathematical rules.

In the gripping Never Panic Early, Fred Haise, Lunar Module Pilot for Apollo 13, offers a detailed firsthand account of when disaster struck three days into his mission to the moon. An oxygen tank exploded, a crewmate uttered the now iconic words, “Houston, we’ve had a problem here,” and the world anxiously watched as one of history’s most incredible rescue missions unfolded. Haise brings listeners into the heart of his experience on the challenging mission—considered NASA’s finest hour—and reflects on his life and career as an Apollo astronaut.

Becoming an effective IT manager presents a host of challenges - from anticipating emerging technology to managing relationships with vendors, employees, and other managers. A good IT manager must also be a strong business leader. This book invites you to accompany new CIO Jim Barton to better understand the role of IT in your organization. You'll see Jim struggle through a challenging first year, handling (and fumbling) situations that, although fictional, are based on true events.

This is a 30-day execution playbook. Each chapter builds on the last. Complete the action steps, and you'll have a working AI system—not just theoretical knowledge.

It seems that just about every new technology that we bring to bear on improving our lives brings with it some downside, side effect, or unintended consequence. These issues can pose very real and growing ethical problems for all of us. For example, automated facial recognition can make life easier and safer for us—but it also poses huge issues with regard to privacy, ownership of data, and even identity theft. Technology Is Not Neutral addresses one of today’s most pressing problems: How to create and use tools and technologies to maximize benefits and minimize harms.

Companies that can use technology wisely and well are booming, companies that make bad or no technology choices collapse and disappear. The cloud, smart devices and the ability to connect almost any object to the internet are an essential landscape to use but are also fraught with new risks and dangers of a magnitude never seen before. Also featuring an alphabetical section at the back of the book to help you translate many of the main cybersecurity technical terms into plain, non-technical English.