Showing titles in Consumer Behavior & Market Research
-
-
The Advertising Effect
- By: Adam Ferrier, Jennifer Fleming
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Unabridged
-
Overall40
-
Performance35
-
Story35
In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
-
-
Interesting Points Raised
- By Phill on 03-08-21
Preview -
The Advertising Effect
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Release date: 16-09-14
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
£13.43 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
-
-
-
Gatilhos mentais
- O guia completo com estratégias de negócios e comunicações provadas para você aplicar
- By: Gustavo Ferreira
- Narrated by: Audren de Azevedo
- Length: 3 hrs and 49 mins
- Unabridged
-
Overall1
-
Performance1
-
Story1
Nova versão: revisada, rediagramada e atualizada. Descubra todo o poder do Copywriting e das Palavras que Vendem. Nessa obra, você descobrirá como aplicar na prática 32 "gatilhos" no seu negócio, indo muito além de uma simples comunicação de vendas. Nesse livro você descobrirá: A Coroa de Ferro dos Gatilhos Mentais (e os 4 gatilhos que realmente importam na sua comunicação). A Joia da Coroa (e o principal motivo que o impede de realizar mais vendas). 18 Gatilhos Emocionais (e como você ativa as principais emoções no seu cliente para que ele compre).
-
-
Excelente
- By Andreia L. on 01-08-24
Preview -
Gatilhos mentais
- O guia completo com estratégias de negócios e comunicações provadas para você aplicar
- Narrated by: Audren de Azevedo
- Length: 3 hrs and 49 mins
- Release date: 22-08-23
- Language: Portuguese
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
£12.00 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
-
-
-
Sell More with a Right-Brain Marketing Strategy
- Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
- By: James I. Bond
- Narrated by: Jonny Unitus
- Length: 4 hrs and 46 mins
- Unabridged
-
Overall2
-
Performance2
-
Story2
People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!
-
-
Highly recommend for anyone wanting to sell more!
- By Rose on 23-11-22
Preview -
Sell More with a Right-Brain Marketing Strategy
- Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
- Narrated by: Jonny Unitus
- Length: 4 hrs and 46 mins
- Release date: 06-11-22
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
£10.86 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
-
-
-
The Art of Negotiation
- Effective Strategies to Influence Human Behavior, Learn Getting to Yes without Giving In, and Become a Negotiation Genius
- By: Nick Anderson
- Narrated by: Barry Dean Evans
- Length: 2 hrs and 16 mins
- Unabridged
-
Overall1
-
Performance1
-
Story1
You deserve getting what you want only if you know how to ask for it rightly. Master the art of dealing with people effectively, learn how to get what you want every time without giving in, and create a life of abundance and joy. Negotiation is not something that is only for selected few or endowed on some gifted people. Anyone can learn and master this crucial skill to get what they want in life personally or professionally. The Art of Negotiation is written to help listeners understand and master the most common strategies used by successful negotiators.
-
-
Great book!
- By redwasp on 30-12-19
Preview -
The Art of Negotiation
- Effective Strategies to Influence Human Behavior, Learn Getting to Yes without Giving In, and Become a Negotiation Genius
- Narrated by: Barry Dean Evans
- Length: 2 hrs and 16 mins
- Release date: 30-05-19
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
£8.26 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
-
-
-
Green Giants
- How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- By: E. Freya Williams
- Narrated by: Kelly Bourquin
- Length: 7 hrs and 6 mins
- Unabridged
-
Overall14
-
Performance10
-
Story10
Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow.
-
-
Really difficult to focus on the book.
- By Amazon Customer on 03-07-18
Preview -
Green Giants
- How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- Narrated by: Kelly Bourquin
- Length: 7 hrs and 6 mins
- Release date: 24-07-15
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
£12.38 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
-
-
-
Branding Is Sex
- Get Your Customers Laid and Sell the Hell out of Anything
- By: Deb Gabor
- Narrated by: Deb Gabor
- Length: 3 hrs and 53 mins
- Unabridged
-
Overall4
-
Performance4
-
Story4
In Branding Is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood. In just seven short and sweet chapters, Deb covers these juicy topics and more: how the most successful brands in the world get their customers laid; how to never fail the Bullshit Test; and who your brand should hop in the sack with (and it’s not who you think).
-
-
worth a read
- By Davina Darien on 01-05-19
Preview -
Branding Is Sex
- Get Your Customers Laid and Sell the Hell out of Anything
- Narrated by: Deb Gabor
- Length: 3 hrs and 53 mins
- Release date: 28-02-18
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
£10.06 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
-
-
-
Ponzinomics
- The Untold Story of Multi-Level Marketing
- By: Robert L. FitzPatrick
- Narrated by: Robert L. FitzPatrick
- Length: 12 hrs and 7 mins
- Unabridged
-
Overall8
-
Performance6
-
Story6
Ponzinomics by Robert L. FitzPatrick, author of False Profits, is the first comprehensive account of how "multi-level marketing" was created in America, escaped criminal and civil prosecution, and spread all over the world. It is the first book to fully explain how the legitimate business of "direct selling" was turned into pyramid recruiting. Ponzinomics reveals how multi-level marketing helped to lay a foundation on Main Street of pervasive deception, financial self-destruction, authoritarian leader-worship, and economic make-believe.
-
-
Inconsistent.
- By Amazon Customer on 23-11-25
Preview -
Ponzinomics
- The Untold Story of Multi-Level Marketing
- Narrated by: Robert L. FitzPatrick
- Length: 12 hrs and 7 mins
- Release date: 01-12-21
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
£13.95 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
-
-
-
Start with the Story
- Brand-Building in a Narrative Economy
- By: Kristian A. Alomá PhD
- Narrated by: Kristian A. Alomá PhD
- Length: 2 hrs and 44 mins
- Unabridged
-
Overall0
-
Performance0
-
Story0
Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche? People don't just buy brands. They use them to tell stories about who they are: stories about their passion for the outdoors, their concern for animal welfare, and their love for design. Stories about identity are the currency of the narrative economy—and the brands that design for the story-driven mind will thrive in it.
Preview -
Start with the Story
- Brand-Building in a Narrative Economy
- Narrated by: Kristian A. Alomá PhD
- Length: 2 hrs and 44 mins
- Release date: 12-10-23
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
£9.57 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
-
-
-
Honest to Greatness
- How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success
- By: Peter Kozodoy, Sharon Lechter - foreword
- Narrated by: Peter Kozodoy, Coleen Marlo
- Length: 8 hrs and 58 mins
- Unabridged
-
Overall1
-
Performance1
-
Story1
In Honest to Greatness, serial Inc. 5000 entrepreneur Peter Kozodoy shows how today’s greatest business leaders use honesty - not as a touchy-feely core value, but as a business strategy that produces game-changing, industry-dominating success.
Preview -
Honest to Greatness
- How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success
- Narrated by: Peter Kozodoy, Coleen Marlo
- Length: 8 hrs and 58 mins
- Release date: 29-12-20
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
£13.15 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
-
-
-
Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- By: Adele Revella
- Narrated by: Pam Ward
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall6
-
Performance5
-
Story5
Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.
Preview -
Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- Narrated by: Pam Ward
- Length: 7 hrs and 2 mins
- Release date: 12-11-19
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
£12.38 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
-
-
-
Secondhand
- Travels in the New Global Garage Sale
- By: Adam Minter
- Length: 9 hrs and 59 mins
- Unabridged
-
Overall0
-
Performance0
-
Story0
Downsizing. Decluttering. Discarding. Sooner or later, all of us are faced with things we no longer need or want. But when we drop our old clothes and other items off at a local donation center, where do they go? Sometimes across the country—or even halfway across the world—to people and places who find value in what we leave behind.
-
Secondhand
- Travels in the New Global Garage Sale
- Length: 9 hrs and 59 mins
- Release date: 21-07-26
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
£17.99 or free with trial. Auto-renews at £8.99/month after trial. See eligibility.
-
-
-
Randomistas
- How Radical Researchers Are Changing Our World
- By: Andrew Leigh
- Narrated by: P. J. Ochlan
- Length: 8 hrs and 18 mins
- Unabridged
-
Overall3
-
Performance3
-
Story3
Social scientists have adopted the practices of more traditional scientists in the past few decades - using randomized trials to design policies aimed at improving educational levels, lowering crime rates, elevating employment rates, and improving living standards among the poor. Andrew Leigh and P.J. Ochlan bring the lives of these radical researchers to life as their experiments to overturn conventional wisdom lead to breakthroughs like finding the cure for scurvy and discovering what policies really improve literacy rates.
Preview -
Randomistas
- How Radical Researchers Are Changing Our World
- Narrated by: P. J. Ochlan
- Length: 8 hrs and 18 mins
- Release date: 07-08-18
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
£13.52 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
-
-
-
Flawless
- Lessons in Looks and Culture from the K-Beauty Capital
- By: Elise Hu
- Narrated by: Elise Hu
- Length: 8 hrs and 21 mins
- Unabridged
-
Overall4
-
Performance4
-
Story4
One of Porchlight's Business Books of the Year | One of Vox's Best Books of 2023 | An NPR Book of the Day | Required Reading from New York Post | One of Nylon's 13 May Books to Add to Your Reading List | One of PureWow's 14 Books to Read for AAPI Heritage Month | One of W Magazine's 14 Books to...
-
-
More Understanding
- By Bookishbint on 13-09-25
Preview Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
£12.78 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
-
-
-
Snoop
- What Your Stuff Says About You
- By: Sam Gosling
- Narrated by: David Drummond
- Length: 8 hrs and 1 min
- Unabridged
-
Overall14
-
Performance9
-
Story9
For the last 10 years, psychologist Sam Gosling has been studying how people project (and protect) their inner selves. By exploring our private worlds (desks, bedrooms, even our clothes and our cars), he shows not only how we showcase our personalities in unexpected - and unplanned - ways, but also how we create personality in the first place, communicate it to others, and interpret the world around us.
-
-
Avoid
- By gab on 22-11-11
Preview -
Snoop
- What Your Stuff Says About You
- Narrated by: David Drummond
- Length: 8 hrs and 1 min
- Release date: 26-06-08
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
£12.47 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
-
-
-
The Buying Brain
- Secrets for Selling to the Subconscious Mind
- By: Dr. A. K. Pradeep
- Narrated by: Hari S. Patel
- Length: 9 hrs and 15 mins
- Unabridged
-
Overall1
-
Performance1
-
Story1
As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.
Preview -
The Buying Brain
- Secrets for Selling to the Subconscious Mind
- Narrated by: Hari S. Patel
- Length: 9 hrs and 15 mins
- Release date: 10-07-20
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
£13.61 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
-
-
-
Exceeding Customer Expectations
- What Enterprise, America's #1 Car Rental Company, Can Teach You About Creating Lifetime Customers
- By: Kirk Kazanjian
- Narrated by: Gary Telles
- Length: 8 hrs and 20 mins
- Unabridged
-
Overall4
-
Performance1
-
Story1
What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a...
Preview -
Exceeding Customer Expectations
- What Enterprise, America's #1 Car Rental Company, Can Teach You About Creating Lifetime Customers
- Narrated by: Gary Telles
- Length: 8 hrs and 20 mins
- Release date: 16-01-07
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
£11.18 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
-
-
-
Be a Sequoia, Not a Bonsai
- The Seven Growth Secrets of the World’s Most Successful Companies
- By: Nicolas Darveau-Garneau
- Narrated by: Perry Daniels
- Length: 7 hrs and 27 mins
- Unabridged
-
Overall0
-
Performance0
-
Story0
Simple, low-risk experiments for long-term profit growth that you can test right now—from Google's former Chief Evangelist, Nicolas Darveau-Garneau. As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad...
Preview -
Be a Sequoia, Not a Bonsai
- The Seven Growth Secrets of the World’s Most Successful Companies
- Narrated by: Perry Daniels
- Length: 7 hrs and 27 mins
- Release date: 27-01-26
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
£10.76 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
-
-
-
The New Digital Age
- Reshaping the Future of People, Nations and Business
- By: Eric Schmidt, Jared Cohen
- Narrated by: Roger Wayne
- Length: 10 hrs and 44 mins
- Unabridged
-
Overall125
-
Performance101
-
Story101
This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve Jobs. From two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and...
-
-
Dissapointment
- By Nikola on 07-05-13
Preview -
The New Digital Age
- Reshaping the Future of People, Nations and Business
- Narrated by: Roger Wayne
- Length: 10 hrs and 44 mins
- Release date: 25-04-13
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
£14.35 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
-
-
-
The Hidden Psychology of Social Networks
- How Brands Create Authentic Engagement by Understanding What Motivates Us
- By: Joe Federer
- Narrated by: Alex Knox
- Length: 9 hrs and 14 mins
- Unabridged
-
Overall2
-
Performance2
-
Story2
Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.
Preview -
The Hidden Psychology of Social Networks
- How Brands Create Authentic Engagement by Understanding What Motivates Us
- Narrated by: Alex Knox
- Length: 9 hrs and 14 mins
- Release date: 14-07-21
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
£13.61 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
-
-
-
Winning the Moments That Matter
- A Sales Engineer's Playbook for Mastering Every Stage of the Deal
- By: Papa Nguer
- Narrated by: Johnathan Welsh
- Length: 3 hrs and 50 mins
- Unabridged
-
Overall0
-
Performance0
-
Story0
Somewhere right now, an executive is sitting in a conference room, checking the time, waiting for someone to get to the point. The sales engineer on the other side of the table has the right product, the right features, and the right architecture. What they don't have is the ability to make any of it matter. Winning the Moments That Matter tells twelve stories drawn from more than 25 years of enterprise technology sales. Each one captures a pivotal moment where the deal was won or lost based on how the sales engineer communicated, not what they demonstrated.
Preview -
Winning the Moments That Matter
- A Sales Engineer's Playbook for Mastering Every Stage of the Deal
- Narrated by: Johnathan Welsh
- Length: 3 hrs and 50 mins
- Release date: 10-04-26
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.Add to basket failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterAdding to library failed
Please try againFollow podcast failed
Unfollow podcast failed
£10.99 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
-