Showing titles in Consumer Behavior & Market Research
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The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- By: Allen Weiss PhD, Debbie J. MacInnis PhD
- Narrated by: Allen Weiss
- Length: 7 hrs and 30 mins
- Unabridged
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Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.
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The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- Narrated by: Allen Weiss
- Length: 7 hrs and 30 mins
- Release date: 03-06-24
- Language: English
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£13.35 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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What to Ask
- How to Learn What Customers Need but Don't Tell You
- By: Andrea Olson
- Narrated by: Rachel Perry
- Length: 4 hrs and 53 mins
- Unabridged
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Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach. In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.
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What to Ask
- How to Learn What Customers Need but Don't Tell You
- Narrated by: Rachel Perry
- Length: 4 hrs and 53 mins
- Release date: 14-06-22
- Language: English
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The Business of Belief
- How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe
- By: Tom Asacker
- Narrated by: Tom Asacker
- Length: 2 hrs and 2 mins
- Unabridged
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In this thought-provoking and entertaining book, Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others.
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Great!
- By Seoi on 11-03-19
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The Business of Belief
- How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe
- Narrated by: Tom Asacker
- Length: 2 hrs and 2 mins
- Release date: 31-01-14
- Language: English
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£7.29 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Beyond Our Means
- Why America Spends while the World Saves
- By: Sheldon Garon
- Narrated by: Ken Maxon
- Length: 13 hrs and 48 mins
- Unabridged
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If the financial crisis has taught us anything, it is that Americans save too little, spend too much, and borrow excessively. What can we learn from East Asian and European countries that have fostered enduring cultures of thrift over the past two centuries? Beyond Our Means tells for the first time how other nations aggressively encouraged their citizens to save by means of special savings institutions and savings campaigns.
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Beyond Our Means
- Why America Spends while the World Saves
- Narrated by: Ken Maxon
- Length: 13 hrs and 48 mins
- Release date: 21-09-12
- Language: English
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£15.13 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Tech Behind Impulse Buying
- How Apps and Websites Get You to Click “Buy Now!” (The Hidden Hand: How Big Brands Shape What You Think, Feel, and Buy)
- By: Revin Laxtor
- Narrated by: Emilynn ler Derna
- Length: 2 hrs and 29 mins
- Unabridged
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The Tech Behind Impulse Buying peels back the digital curtain to reveal the subtle, powerful technologies that online platforms use to influence your every shopping move. From one-click checkouts to persuasive algorithms that predict your desires before you can even name them, this eye-opening guide takes you inside the meticulously engineered online environments that are designed to trigger unplanned purchases—and keep you coming back for more.
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You’ll Catch Yourself Mid-Scroll
- By Lance Bradshaw on 18-11-25
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The Tech Behind Impulse Buying
- How Apps and Websites Get You to Click “Buy Now!” (The Hidden Hand: How Big Brands Shape What You Think, Feel, and Buy)
- Narrated by: Emilynn ler Derna
- Length: 2 hrs and 29 mins
- Release date: 09-07-25
- Language: English
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Leading Loyalty
- Cracking the Code to Customer Devotion
- By: Sandy Rogers, Leena Rinne, Shawn Moon, and others
- Narrated by: Lisa Larsen
- Length: 6 hrs and 39 mins
- Unabridged
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In business, it’s not enough for people to like you, they need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans. To thrive in today’s economy, it’s not enough for customers to merely like you...
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Leading Loyalty
- Cracking the Code to Customer Devotion
- Narrated by: Lisa Larsen
- Length: 6 hrs and 39 mins
- Release date: 16-04-19
- Language: English
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Ignore Your Customers (and They'll Go Away)
- The Simple Playbook for Delivering the Ultimate Customer Service Experience
- By: Micah Solomon
- Narrated by: Jakob Lewis, Gabe Wicks, John Behrens
- Length: 5 hrs and 16 mins
- Unabridged
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The ultimate guide to transforming your customer service, company culture, and customer experience, endorsed by all the top names in the field. Great customer service may be today's most essential competitive advantage. This book gives a step-by-step plan to craft a customer service culture and...
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Strong start and hung on (just about)
- By jc on 05-03-20
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Ignore Your Customers (and They'll Go Away)
- The Simple Playbook for Delivering the Ultimate Customer Service Experience
- Narrated by: Jakob Lewis, Gabe Wicks, John Behrens
- Length: 5 hrs and 16 mins
- Release date: 14-01-20
- Language: English
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£10.76 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Analytics & Probability
- Data Science, Data Analysis and Predictive Analytics for Business & Risk Management, Statistics, Combinations, and Permutations for Business
- By: Daniel Covington
- Narrated by: Martin James
- Length: 8 hrs and 58 mins
- Unabridged
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Two books in one - use the power of analytics and probability to discover what your target customers are thinking and how to use that as an edge in identifying solutions and strategies to help you move forward. Includes: Analytics and Probability.
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Analytics & Probability
- Data Science, Data Analysis and Predictive Analytics for Business & Risk Management, Statistics, Combinations, and Permutations for Business
- Narrated by: Martin James
- Length: 8 hrs and 58 mins
- Release date: 17-12-20
- Language: English
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£13.15 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Business Case for Love
- How Companies Get Bragged About Today
- By: Marc Cox
- Narrated by: Matthew Lloyd Davies
- Length: 6 hrs and 25 mins
- Unabridged
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Companies that are thriving, not just surviving, are much more than a set of ruthlessly efficient and mechanistic processes. They are a social system operated by people for people. The quality of relationships, both inside and outside the organization, is a far more important driver of sustainable success or failure than the quality of its control systems. The head is important, but it is the heart that matters most.
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The overall premise of this book is excellent BUT ..
- By david Bayles on 02-05-23
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The Business Case for Love
- How Companies Get Bragged About Today
- Narrated by: Matthew Lloyd Davies
- Length: 6 hrs and 25 mins
- Release date: 02-03-21
- Language: English
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£12.23 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Your Restaurant
- Creation, Transformation, and Promotion
- By: Adina Brunetti
- Narrated by: Corinne LePage
- Length: 5 hrs and 23 mins
- Unabridged
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Unlock the secrets to building and running a successful restaurant with Adina Brunetti’s "Your Restaurant: Creation, Transformation, and Promotion." This comprehensive guide takes you step-by-step through every phase of the restaurant business, from creating a unique concept and choosing the perfect location to marketing strategies and staying ahead of industry trends.
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Your Restaurant
- Creation, Transformation, and Promotion
- Narrated by: Corinne LePage
- Length: 5 hrs and 23 mins
- Release date: 07-01-25
- Language: English
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£12.20 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Hooked
- Wie Sie Produkte erschaffen, die süchtig machen
- By: Nir Eyal
- Narrated by: Peter Wolter
- Length: 5 hrs and 40 mins
- Unabridged
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Wie kommt es, dass manche Produkte sofort von jedem erkannt werden und andere völlig floppen? Und wie ist es möglich, dass manche Apps, Onlineshops oder ähnliche Internetprodukte innerhalb kürzester Zeit so erfolgreich werden, dass sie aus dem Alltag der meisten Menschen gar nicht mehr wegzudenken sind? Für jeden, der ein Produkt auf den Markt bringen möchte, das im Alltag nicht mehr wegzudenken ist - wie Essen, Fernsehen oder Zähneputzen - hat Nir Eyal diesen Ratgeber verfasst. Anschaulich erklärt er, worauf es bei der Produktentwicklung ankommt, ergänzt durch erläuternde Praxisbeispiele.
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Hooked
- Wie Sie Produkte erschaffen, die süchtig machen
- Narrated by: Peter Wolter
- Length: 5 hrs and 40 mins
- Release date: 13-12-19
- Language: German
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£12.66 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Creating Business Superfans
- The Time-Tested Playbook That Converts Your Customers, Employees, and Business Partners into Superfans for Bigger Sales, Broader Awareness, and Long-Term Success
- By: Frederick Dudek
- Narrated by: Robert Plank
- Length: 4 hrs and 5 mins
- Unabridged
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Are you a solopreneur or a small to mid-sized business owner struggling to compete with bigger competitors? The secret to leveling the playing field lies in building a passionate community of superfans—loyal advocates who will champion your brand for free.
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Creating Business Superfans
- The Time-Tested Playbook That Converts Your Customers, Employees, and Business Partners into Superfans for Bigger Sales, Broader Awareness, and Long-Term Success
- Narrated by: Robert Plank
- Length: 4 hrs and 5 mins
- Release date: 15-10-24
- Language: English
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£11.26 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Personal Finance Mastery Part 2
- Easy Guide to Better Finances. Save More, Invest Smarter, Reduce Loans, Retire Earlier! The Ultimate Guide to Financial Abundance
- By: Amit Ray
- Narrated by: Isaac Padilla
- Length: 4 hrs and 33 mins
- Unabridged
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This guide from author Amit Ray is an amazing tool for anyone willing to learn the principles of personal finance and take control of their future. This second series of the book will teach you how to develop your personal finance mindset. You will learn how to save more, invest smarter, loan reduction, tax planning, early retirement, and more. With The Personal Finance Mastery Part 2 guide, you will learn everything you need to know to take your financial life to the next level.
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Personal Finance Mastery Part 2
- Easy Guide to Better Finances. Save More, Invest Smarter, Reduce Loans, Retire Earlier! The Ultimate Guide to Financial Abundance
- Narrated by: Isaac Padilla
- Length: 4 hrs and 33 mins
- Release date: 03-01-22
- Language: English
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User Tested
- How the World's Top Companies Use Human Insight to Create Great Experiences
- By: Janelle Estes, Andy MacMillan
- Narrated by: Lexi Mae
- Length: 6 hrs and 8 mins
- Unabridged
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User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can't be reduced to data points on a graph.
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User Tested
- How the World's Top Companies Use Human Insight to Create Great Experiences
- Narrated by: Lexi Mae
- Length: 6 hrs and 8 mins
- Release date: 15-02-22
- Language: English
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£12.23 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Booze, Babe, and the Little Black Dress
- How Innovators of the Roaring 20s Created the Consumer Revolution
- By: Jason Voiovich
- Narrated by: Jason Voiovich
- Length: 15 hrs and 6 mins
- Unabridged
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Booze, Babe, and the Little Black Dress retells the epic stories of the decade that addicted all of us to the shopping experience. Is that a good thing? A bad thing? Or something in between? Listen and choose for yourself.
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Booze, Babe, and the Little Black Dress
- How Innovators of the Roaring 20s Created the Consumer Revolution
- Narrated by: Jason Voiovich
- Length: 15 hrs and 6 mins
- Release date: 28-06-23
- Language: English
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£16.16 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Marketing Secrets of the Ultra-Wealthy
- By: Cooper Saunders
- Narrated by: Graham King
- Length: 3 hrs and 20 mins
- Unabridged
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In Marketing Secrets of the Ultra-Wealthy, you will learn the exact processes and marketing methods that will enable you to get ahead of your competition and grow your business to incredible heights.
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Marketing Secrets of the Ultra-Wealthy
- Narrated by: Graham King
- Length: 3 hrs and 20 mins
- Release date: 10-05-22
- Language: English
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£9.71 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Art of Manipulation
- 10 Powerful Techniques to Effectively Deal with Others, Influence Human Behavior, and Finally Get the Results You Want
- By: Nick Anderson
- Narrated by: Barry Dean Evans
- Length: 1 hr and 23 mins
- Unabridged
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The Art of Manipulation offers you a framework to master powerful and practical ways to influence and control people’s behavior, negotiate better, make your pitch, and manipulate others to get what you want. The Art of Manipulation will reshape the way you think about influencing people and getting what you want. You will get tools and effective strategies - not mere theories, but real practical strategies and how-to’s to start transforming your thinking and behavior, influencing people, and thus, get desired results faster.
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The Art of Manipulation
- 10 Powerful Techniques to Effectively Deal with Others, Influence Human Behavior, and Finally Get the Results You Want
- Narrated by: Barry Dean Evans
- Length: 1 hr and 23 mins
- Release date: 28-01-20
- Language: English
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£6.24 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Truth About What Customers Want
- By: Michael R. Solomon
- Narrated by: Tim Lundeen
- Length: 4 hrs and 37 mins
- Unabridged
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Customers demystified! The truth and nothing but the truth! Simply the best thinking on how you can move customers to buy... buy more... and keep on buying! This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers.
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The Truth About What Customers Want
- Narrated by: Tim Lundeen
- Length: 4 hrs and 37 mins
- Release date: 25-10-11
- Language: English
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America's Romance with the English Garden
- By: Thomas J. Mickey
- Narrated by: Mickey Gousset
- Length: 7 hrs and 53 mins
- Unabridged
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America’s Romance with the English Garden is the story of tastemakers and homemakers, of savvy businessmen and a growing American middle class eager to buy their products. It’s also the story of the beginnings of the modern garden industry, which seduced the masses with its images and fixed the English garden in the mind of the American consumer. Seed and nursery catalogs delivered aspirational images to front doorsteps from California to Maine, and the English garden became the look of America.
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America's Romance with the English Garden
- Narrated by: Mickey Gousset
- Length: 7 hrs and 53 mins
- Release date: 04-11-18
- Language: English
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Stop, Look, and Listen
- The Customer CEO Business Fable About How to Profit from the Power of Your Customers
- By: Chuck Wall
- Narrated by: Don Hagen
- Length: 1 hr and 37 mins
- Unabridged
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Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company’s bottom line.
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Stop, Look, and Listen
- The Customer CEO Business Fable About How to Profit from the Power of Your Customers
- Narrated by: Don Hagen
- Length: 1 hr and 37 mins
- Release date: 10-12-13
- Language: English
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