Showing titles in Consumer Behavior & Market Research
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Wilber Winkle Has a Complaint
- By: John Homans
- Narrated by: Gary Roelofs
- Length: 4 hrs and 43 mins
- Unabridged
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Wilber Winkle was called a "national treasure" by no less than TV's Larry King, and his book was dubbed the funniest in decades by American Bookseller. What does Mr. Winkle do? Without fear, he writes letters to the massive corporations responsible for popular consumer products, demanding satisfaction and complaining about even the most minor of flaws. And miraculously, the corporations answer.
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Wilber Winkle Has a Complaint
- Narrated by: Gary Roelofs
- Length: 4 hrs and 43 mins
- Release date: 09-05-13
- Language: English
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£10.52 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Be a Sequoia, Not a Bonsai
- The Seven Growth Secrets of the World’s Most Successful Companies
- By: Nicolas Darveau-Garneau
- Narrated by: Perry Daniels
- Length: 7 hrs and 27 mins
- Unabridged
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Simple, low-risk experiments for long-term profit growth that you can test right now—from Google's former Chief Evangelist, Nicolas Darveau-Garneau. As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad...
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Be a Sequoia, Not a Bonsai
- The Seven Growth Secrets of the World’s Most Successful Companies
- Narrated by: Perry Daniels
- Length: 7 hrs and 27 mins
- Release date: 27-01-26
- Language: English
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£10.76 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Customers Know You Suck
- Actionable CX Strategies to Better Understand, Attract, and Retain Customers
- By: Debbie Levitt
- Narrated by: Debbie Levitt
- Length: 16 hrs and 35 mins
- Unabridged
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Overall4
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Performance4
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Story4
Customers Know You Suck is the how-to manual for customer centric product marketing. Its highly actionable models, maps, and processes empower everyone to improve the customer experience (CX). Learn how to investigate, diagnose, and act on what's blocking teams. Gather the evidence and data that better inform decisions, leading to increased satisfaction, conversion, and loyalty.
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I'm a software engineer and I loved this book
- By Stefano Canepa on 12-11-23
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Customers Know You Suck
- Actionable CX Strategies to Better Understand, Attract, and Retain Customers
- Narrated by: Debbie Levitt
- Length: 16 hrs and 35 mins
- Release date: 15-02-23
- Language: English
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£17.36 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Slow Down, Sell Faster
- Understand Your Customer's Buying Process and Maximize Your Sales
- By: Kevin Davis
- Narrated by: Stephen Bowlby
- Length: 6 hrs and 27 mins
- Unabridged
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Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet customers’ needs at each stage of the buying process. Increasing sales is not just about learning more sales techniques; it’s about understanding the buying process - from your customer’s point of view.
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Slow Down, Sell Faster
- Understand Your Customer's Buying Process and Maximize Your Sales
- Narrated by: Stephen Bowlby
- Length: 6 hrs and 27 mins
- Release date: 02-10-20
- Language: English
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£12.23 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Frictionless Organization
- Deliver Great Customer Experiences with Less Effort
- By: Bill Price, David Jaffe
- Narrated by: Caroline Miller
- Length: 8 hrs and 8 mins
- Unabridged
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Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons. This audiobook will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price and David Jaffe, coauthors of the best seller The Best Service Is No Service, explain how organizations can design products, sales, and support so that customer effort is reduced or, better still, removed.
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The Frictionless Organization
- Deliver Great Customer Experiences with Less Effort
- Narrated by: Caroline Miller
- Length: 8 hrs and 8 mins
- Release date: 27-05-22
- Language: English
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£13.10 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Randomistas
- How Radical Researchers Are Changing Our World
- By: Andrew Leigh
- Narrated by: P. J. Ochlan
- Length: 8 hrs and 18 mins
- Unabridged
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Overall3
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Performance3
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Story3
Social scientists have adopted the practices of more traditional scientists in the past few decades - using randomized trials to design policies aimed at improving educational levels, lowering crime rates, elevating employment rates, and improving living standards among the poor. Andrew Leigh and P.J. Ochlan bring the lives of these radical researchers to life as their experiments to overturn conventional wisdom lead to breakthroughs like finding the cure for scurvy and discovering what policies really improve literacy rates.
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Randomistas
- How Radical Researchers Are Changing Our World
- Narrated by: P. J. Ochlan
- Length: 8 hrs and 18 mins
- Release date: 07-08-18
- Language: English
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£13.52 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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People Powered
- How Communities Can Supercharge Your Business, Brand, and Teams
- By: Jono Bacon, Peter H. Diamandis - introduction
- Narrated by: Jono Bacon
- Length: 6 hrs and 25 mins
- Unabridged
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Overall18
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Performance14
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Story14
What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Communities have been a popular topic since the rise...
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Good but I felt not in my wheelhouse
- By Ade from Earth on 01-11-21
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People Powered
- How Communities Can Supercharge Your Business, Brand, and Teams
- Narrated by: Jono Bacon
- Length: 6 hrs and 25 mins
- Release date: 12-11-19
- Language: English
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£10.76 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Heart and Sell
- 10 Universal Truths Every Salesperson Needs to Know
- By: Shari Levitin
- Narrated by: Shari Levitin
- Length: 7 hrs and 3 mins
- Unabridged
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Overall6
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Performance6
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Story6
Are you making it difficult for your potential customers to buy from you? Today's buyers are overloaded - overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded "sales process". In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create high pressure - and alienating potential buyers in the process.
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Great Book
- By nick sadler on 30-03-25
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Heart and Sell
- 10 Universal Truths Every Salesperson Needs to Know
- Narrated by: Shari Levitin
- Length: 7 hrs and 3 mins
- Release date: 12-11-19
- Language: English
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£12.38 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Vendez tout ce que vous voulez à qui vous voulez
- How To Sell Anything To Anybody
- By: Joe Girard, Stanley H. Brown
- Narrated by: Coralie Lesage
- Length: 7 hrs and 10 mins
- Unabridged
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Joe Girard, "le plus grand vendeur du monde", partage le système de vente qui a fait de lui un succès reconnu dans son domaine. "On ne naît pas vendeur, on le devient. Si je l'ai fait, vous pouvez le faire." Joe Girard.
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Vendez tout ce que vous voulez à qui vous voulez
- How To Sell Anything To Anybody
- Narrated by: Coralie Lesage
- Length: 7 hrs and 10 mins
- Release date: 07-09-22
- Language: French
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£13.39 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Bigger Than This: How to Turn Any Venture into an Admired Brand
- By: Fabian Geyrhalter
- Narrated by: Fabian Geyrhalter
- Length: 1 hr and 42 mins
- Unabridged
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Overall15
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Performance9
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Story9
Following the success of his best-selling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand creation. Bigger Than This challenges companies - from startups to Fortune 100s - to (re)discover their spark and connect with today's consumers on a deeper level. In Bigger Than This, Geyrhalter analyzes brands that are based on commodity products - watches, socks, shoes, fish - yet they quickly turn into beloved brands. He emphasizes the importance of storytelling.
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A definite must-have!
- By Rachel Zuzarte on 30-08-21
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Bigger Than This: How to Turn Any Venture into an Admired Brand
- Narrated by: Fabian Geyrhalter
- Length: 1 hr and 42 mins
- Release date: 15-03-18
- Language: English
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£6.88 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Convenience Revolution
- How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty
- By: Shep Hyken
- Narrated by: Timothy Andrés Pabon
- Length: 4 hrs and 41 mins
- Unabridged
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Overall5
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Performance5
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Story5
Customers will pay for convenience. And they'll choose to do more business over time with the people and companies that make their lives more convenient. This audiobook shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You'll learn six compelling strategies, supported by numerous examples and case studies, that will fuel your plan to create a focus on convenience for your customers.
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The Convenience Revolution
- How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty
- Narrated by: Timothy Andrés Pabon
- Length: 4 hrs and 41 mins
- Release date: 13-11-18
- Language: English
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£10.58 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Billion Dollar Brand Club
- How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy
- By: Lawrence Ingrassia
- Narrated by: Sean Patrick Hopkins
- Length: 8 hrs and 34 mins
- Unabridged
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Overall18
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Performance17
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Story16
A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy. Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love’s lingerie designed...
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Lacks modern content
- By Richard Scott on 19-06-24
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Billion Dollar Brand Club
- How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy
- Narrated by: Sean Patrick Hopkins
- Length: 8 hrs and 34 mins
- Release date: 28-01-20
- Language: English
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£13.31 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Rational Animal
- How Evolution Made Us Smarter Than We Think
- By: Douglas T. Kenrick, Vladas Griskevicius
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 43 mins
- Unabridged
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Overall13
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Performance11
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Story11
Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?
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The Rational Animal
- How Evolution Made Us Smarter Than We Think
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 43 mins
- Release date: 20-09-13
- Language: English
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£13.56 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Real Influence
- Persuade Without Pushing and Gain Without Giving In
- By: Mark Goulston, John Ullmen
- Narrated by: Arthur Morey
- Length: 7 hrs and 28 mins
- Unabridged
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Overall1
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Performance0
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Authentic influence is about more than creating a strong initial connection--it’s about sustaining professional relationships long after an agreement has been reached. When others sense they are being pushed, their guard goes up. In business interactions, even if the person you are pitching to...
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Real Influence
- Persuade Without Pushing and Gain Without Giving In
- Narrated by: Arthur Morey
- Length: 7 hrs and 28 mins
- Release date: 28-04-20
- Language: English
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£10.76 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Persuasion: Mastery - How to Master Persuasion, Mind Control and NLP
- Persuasion, Book 2
- By: Ryan James
- Narrated by: Miguel Rodriguez
- Length: 1 hr and 19 mins
- Unabridged
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Overall4
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Performance4
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Story4
Do you want to know exactly how to get the upper hand in conversations, debates, and negotiations? Do you desire the ability to persuade individuals as well as audiences? Persuasion often gets a bad rap; naysayers call it manipulative. However, persuasion is all around us. You are affected by it every day. Simple choices like the colors of a company logo influence the way you think. You may already practice persuasion without even realizing it.
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Persuasion: Mastery - How to Master Persuasion, Mind Control and NLP
- Persuasion, Book 2
- Narrated by: Miguel Rodriguez
- Length: 1 hr and 19 mins
- Release date: 30-05-17
- Language: English
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£5.98 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Ridiculously Easy to Do Business With
- A practical guide to giving customers what they want--when and how they want it
- By: David Avrin
- Narrated by: David Avrin
- Length: 3 hrs and 38 mins
- Unabridged
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Overall1
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Performance1
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To future-proof your business, you need to do more than merely offer high-quality and great service. You need to become Ridiculously Easy to Do Business With. This practical guide offers over two dozen categories of policies and behaviors that cause "friction" (frustration) for your customers and clients. If left unaddressed, you will undoubtedly see a steady exodus of customers as they seek more accommodating and aligned alternatives. Customers will leave you for competitors if you give them a reason to.
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Ridiculously Easy to Do Business With
- A practical guide to giving customers what they want--when and how they want it
- Narrated by: David Avrin
- Length: 3 hrs and 38 mins
- Release date: 17-09-24
- Language: English
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£10.99 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Human Brand
- How We Relate to People, Products, and Companies
- By: Chris Malone, Susan T. Fiske
- Narrated by: Sean Runnette
- Length: 5 hrs and 58 mins
- Unabridged
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Overall4
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Performance3
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Story3
Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
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The Human Brand
- How We Relate to People, Products, and Companies
- Narrated by: Sean Runnette
- Length: 5 hrs and 58 mins
- Release date: 15-10-13
- Language: English
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£11.62 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Cloudmoney
- Cash, Cards, Crypto and the War for Our Wallets
- By: Brett Scott
- Narrated by: Coleman Pedigo
- Length: 8 hrs and 23 mins
- Unabridged
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Overall10
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Performance9
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Story9
The reach of corporations into our lives via cards and apps has never been greater; many of us rarely use cash these days. But what we're told is a natural and inevitable move is the work of powerful interests. And the great battle of our time is the battle for ownership of the digital footprints that make up our lives. In Cloudmoney, Brett Scott tells an urgent and revelatory story about how the fusion of big finance and tech requires 'cloudmoney'—digital money underpinned by the banking sector—to replace physical cash.
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Journey deep into the heart of money
- By B.R. Milligan on 04-11-22
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Cloudmoney
- Cash, Cards, Crypto and the War for Our Wallets
- Narrated by: Coleman Pedigo
- Length: 8 hrs and 23 mins
- Release date: 19-05-22
- Language: English
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£11.20 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Mindstuck
- Mastering the Art of Changing Minds
- By: Michael McQueen
- Narrated by: Michael McQueen
- Length: 11 hrs and 14 mins
- Unabridged
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Overall1
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Performance1
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Story1
Drawing on the latest discoveries in disciplines ranging from neuroscience to behavioral economics, McQueen suggests that we are too often using 19th- and 20th-century techniques to change 21st-century minds—and are wondering why it’s not working. What we need is an upgrade in our understanding of what it really takes to influence others.
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Mindstuck
- Mastering the Art of Changing Minds
- Narrated by: Michael McQueen
- Length: 11 hrs and 14 mins
- Release date: 04-12-23
- Language: English
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£14.09 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Blockchain Technology and Data Analytics
- Digital Economy Financial Framework with Practical Data Analysis and Statistical Guide to Transform and Evolve Any Business
- By: Isaac D. Cody
- Narrated by: Kevin Theis
- Length: 2 hrs and 33 mins
- Unabridged
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Overall1
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Performance1
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Story1
This is a two-book bundle related to blockchain and data analytics! Included in this bundle: Blockchain: Innovative and Modern Financial Framework That Will Revolutionize the Next Digital Economy with Blockchain Technology and Data Analytics: Practical Data Analysis and Statistical Guide to Transform and Evolve Any Business: Leveraging the Power of Data Analytics, Data Science, and Predictive Analytics for Beginners.
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Blockchain Technology and Data Analytics
- Digital Economy Financial Framework with Practical Data Analysis and Statistical Guide to Transform and Evolve Any Business
- Narrated by: Kevin Theis
- Length: 2 hrs and 33 mins
- Release date: 18-09-17
- Language: English
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£8.89 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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