Showing titles in Business Aspects

Howard Bloom - called “the greatest press agent that rock and roll has ever known” by Derek Sutton, the former manager of Styx, Ten Years After, and Jethro Tull - is a science nerd who knew nothing about popular music. But he founded the biggest PR firm in the music industry and helped build or sustain the careers of our biggest rock legends, including Michael Jackson, Prince, Bob Marley, Bette Midler, Billy Joel, Billy Idol, Chaka Khan, and 100 more. What was he after? He was on a hunt for the gods inside of you and me.

Banker-turned-writer Nels Abbey offers an alternative and entertaining look at business and economics through the rise and triumph of Hip-Hop. This is the story of how rap industrialists—like Jay-Z, Suge Knight, Sylvia Robinson, Puff Daddy, 50 Cent and Bryan 'Birdman' Williams—took chronic economic pain and turned it into champagne. With a business acumen often acquired in the streets, these moguls created and sustained a multi-billion-dollar industry—leaving Greek mythology-worthy stories of success and failure, betrayal and revenge in their wakes.

Damian Keyes has written the ultimate guide for musicians to enhance and take control of their music careers! This audiobook is packed full of ideas, tips and stories, alongside a defining 30 Day Challenge, to help you reach your full potential. Stop Selling Music: Career Changing Lessons For Musicians shows you how to build a career you are proud of with foundations that will last a lifetime, whether your goals are to make a living from session playing, songwriting, touring the world or selling out stadiums!

DJ Magic Kenny's "The DJ Bible" offers insights on becoming a professional DJ. Key points include the importance of genuine passion for music, understanding DJ history, and the role of DJs in creating communities and providing music therapy. DJ Magic emphasizes the need for a strong brand, including a catchy name, professional logo, custom DJ drops, and a consistent online presence. He advises on networking through social media, maintaining integrity, and understanding business practices such as contracts, deposits, and pricing.

This audiobook shows artists and musicians how to get more streams on Spotify plus featured in Spotify editorial playlists. Billboard charting rock and hip hop artists Manafest shows you the new way artists everywhere are getting more fans without a record label. This audiobook shows you a new way to get more fans streaming and buying your music, and teaches you step-by-step how to use it. In this audiobook, you’ll find the exact strategies we use to get 10x more fans and streams for independent artists without a label or having to tour.

Ask anyone with a dream: The road to success can be akin to riding shotgun on the Highway to Hell, as Harvey Lee, rebel turned Vice President of Product Marketing will testify... From modest beginnings in Northern England, to the promised land of the USA, Harvey recalls how he was forced to grab life by the horns, and embarked on a 40-year white-knuckle ride through the business world, establishing himself as an MBA-level trained and renowned product marketer.

Factory Records has become the stuff of legend. The histories of the label have been told from many perspectives, from visual catalogues and memoirs to exhibitions. Yet no in-depth history has ever been told from the perspectives of the women who were integral to Factory's cultural significance. Told entirely in their voices, I Thought I Heard You Speak is an oral history that reveals the true cultural reach of the label and its staying power in the twenty-first century.

"Thirty-Two Ways to Get Exposure for Yourself, Your Band, or Your New Music Release" - this chapter is packed with real-world, creative promotion strategies that songwriters and musicians have used to get noticed. By the end of this section, you'll have an endless list of ways you can attract attention to your own music.

Become a DJ in 60 Days: And Get Paid Doing It! is the ultimate handbook for anyone interested in pursuing a career in DJing. Written by a seasoned DJ, the audiobook provides a comprehensive overview of the industry, from the basics of equipment and software to advanced mixing techniques and strategies for landing your first gig.

It's Not Just A Song by GRAMMY and BRIT nominated Irish singer-songwriter RuthAnne Cunningham is the must-have guide to writing hit songs. RuthAnne explores the psychology of the writing room, building relationships, production, what makes a good (or bad) deal, royalties and revenue, and the art of staying inspired. Her experience navigating the traditional music industry "Boy's Club" offers young female artists, in particular, some invaluable tools to get a step ahead in their early career and be wary of the hidden pitfalls.

The Mogul Mind of Taylor Swift explores how one of the most influential artists of the modern era transformed creative talent into a global business empire. More than a pop superstar, Taylor Swift is a strategic thinker, brand architect, and ownership advocate who reshaped how artists control their music, narrative, and legacy.

Songwriter, signed recording artist and veteran radio broadcaster Ty Hager interviewed hit country songwriters for his radio show "Behind the Hits", which aired on radio stations in the U.S. and world-wide on the American Forces Radio Network in 2011. Now he's compiled those interviews for Nashville Songsmiths - In-Depth Interviews with #1 Country Songwriters. You'll hear the stories behind such phenomenal hits as "The Dance," "I Swear," "Independence Day," and many, many more.

Secret (and not-so-secret) weapons, side-of-the-stagers, rhythm and horn sections, backup singers, accompanists—these and other "band people" are the anonymous but irreplaceable character actors of popular music. Through interviews and incisive cultural critique, writer and musician Franz Nicolay provides a portrait of the musical middle class. 

Derek Sivers was a professional musician before he started a music distribution company that helped 150,000 musicians sell their music to over four million people. So after years of living the problems, he was able to learn the solutions.

Making Money with Music gives you over 100 revenue streams and the knowledge on how to tap them. Whether you're a solo artist, band, DJ, EDM producer, or other musician, this book gives you strategies to generate revenue, grow your fan base, and thrive in today's technology-driven music environment. Plus, it lists hundreds of services, tools, and critical resources you need to run your business and maximize income.

Unveiling the ultimate roadmap to your musical success, "Song Launch Checklist" is an essential guide for independent artists navigating the complex world of music business and online advertising via social media marketing. This book is more than just a checklist. It's a comprehensive strategy to turn your musical aspirations into reality.

Spotify’s algorithm is kind of a black box. Your song releases, you do some marketing, and then it gets thrown onto some algorithmic playlists, sometimes. To most artists, it may as well be completely random, but behind the scenes, there is some very particular code executing purposefully written algorithms. Unfortunately, we have no idea what this algorithm actually is.

In 1968 Mick Jagger couldn't understand why the Rolling Stones were broke. The man he asked for help was a German prince, a merchant banker. They forged an unlikely alliance which re-invented the business of rock 'n' roll. As a youthquake shook the Establishment, Prince Rupert Loewenstein thrived in both worlds, never relinquishing his elegance or decorum. Coolly impartial and dryly humorous, this is a refreshingly different take on the rock 'n' roll world from within its inner sanctum.

Get ready to build, launch, and grow a successful record label.

Introducing You and the Music Business: Empowering Independent Artists, the ultimate self-care guide designed to help you find balance, joy, and success as a music creator in today's dynamic and demanding music industry.