Are you eager to promote your podcast but worried about breaking the rules in online groups? In this episode of "Your Podcast Consultant," I share practical advice on how to approach forums, Facebook groups, and Reddit communities the right way. Drawing from my own stories and hard-earned lessons, I explain why simple self-promotion often leads to bans—and what you can do instead to build genuine connections and grow your audience. Whether you're just starting out or looking to expand your reach, this episode is packed with small lessons that deliver big value for every podcaster.

• When promoting our podcast, we often make rookie mistakes that come back to bite us later.
• Self promotion in forums usually gets you banned, like, seriously, just don't do it.
• Always check the forum rules before posting about your podcast, or you'll regret it.
• Making friends before promoting your podcast can actually help you gain listeners and avoid bans.
• Consider reaching out to moderators first; they might even want to join your podcast.
• If you need help growing your podcast, there are plenty of resources available for you.

• schoolofpodcasting
• podmatch
• podcastguests
• reddit
• facebook
• guestexchange

Mentioned in this episode:

Start Podcasting in Six Week - Starts June 3rd

Have you been struggling trying to start a podcast? Did you drown in all the jargon? Did you feel overwhelmed? The School of Podcasting is offering a course, Podcasting in Six Weeks, that will walk you through the entire process. Learn from 20-year Hall of Fame veteran Dave Jackson as he walks you through the process of planning, launching, and growing your show. The best part is the class is only $1. For more information, go to schoolofpodcasting.com/sixweeks.

Podcasting in Six Weeks

Podcasting in Six Weeks

In this episode, I share some insights from the world of podcast interviews, sharing surprising experiences from a marathon of guest appearances on brand-new shows.

Discover the pitfalls of relying too heavily on AI-generated questions, the importance of audio quality, and why genuine research and thoughtful preparation make interviews truly valuable. Whether you're a podcasting newbie or looking to sharpen your hosting skills, I've got some practical advice and candid insights to help you create interviews that stand out, and get shared.

• Using AI for podcasting is all about how good your prompts are, so don't skimp on that.
• New podcasters often have terrible audio quality, just buy a decent microphone already.
• If you're interviewing someone, do your homework and ask unique questions, please.
• Podcasters need to realize that repetitive questions make for boring interviews, spice it up!
• When you have better audio than your guest, it’s time to reconsider your setup, trust me.
• Researching your guest before the interview is not crazy prep, it's called being a pro.

Podmatch

Podcast Guests

Samson Q2U Microphone

Mentioned in this episode:

Podcasting in Six Weeks

Start Podcasting in Six Week - Starts June 3rd

Have you been struggling trying to start a podcast? Did you drown in all the jargon? Did you feel overwhelmed? The School of Podcasting is offering a course, Podcasting in Six Weeks, that will walk you through the entire process. Learn from 20-year Hall of Fame veteran Dave Jackson as he walks you through the process of planning, launching, and growing your show. The best part is the class is only $1. For more information, go to schoolofpodcasting.com/sixweeks.

Podcasting in Six Weeks

You ever have one of those moments where you see something so ridiculous you can’t help but roll your eyes? That’s basically the theme of this episode. I’m talking about the world of podcasting and, honestly, it’s kind of wild. It’s 2026, and people are still posting “New episode out! (and that's it)” on social media like that’s some kind of marketing strategy. Seriously?

In this episode, I talk about why podcasters need to stop doing the bare minimum when promoting their shows. If you’re going to post on social media, at least make it interesting. Lead with a question. Share a bold statement. Give people a reason to stop scrolling and pay attention. Don’t just announce your existence, do something to spark curiosity.

I also dig into the importance of using hooks when sharing episodes. In today’s world of endless content, you need something that grabs attention immediately. Whether it’s a thought-provoking question, a surprising opinion, or a compelling claim, the goal is to invite people into a conversation, not just tell them your episode exists.

And honestly, with all the AI tools available now, there’s really no excuse for lazy promotional posts anymore. AI can help you come up with stronger captions, better hooks, and more engaging content in seconds. If your entire strategy is still “new episode out,” it might be time to rethink things.

Throughout the episode, I share practical tips on how to create social posts that actually connect with your audience and make people want to listen. I also invite listeners to join the School of Podcasting community, where we do listener parties, personal coaching, and help podcasters grow their shows in smarter ways.

If you’re serious about podcasting and want your marketing to stand out, this episode is your reminder to stop being basic and start being intentional. Podcast promotion doesn’t have to be boring — and honestly, it shouldn’t be.

• In this episode, we discuss how just saying 'new episode out' is the laziest way to promote your podcast, so let's spice it up!
• Every podcaster should lead with a hook that actually grabs attention, otherwise, what's the point of even posting?
• We emphasize the importance of creating engaging social media posts instead of the bland standard phrases that nobody cares about.
• It's shocking to see how many people still use outdated promotional tactics like 'find me wherever you find your podcasts' – just stop it already!
• If you want your episode to stand out, it needs a compelling claim or question that makes people want to listen and engage.
• Utilizing AI tools can help you generate better social media content than the typical 'new episode out' post, so why not give it a shot?

Mentioned in this episode:

Start Podcasting in Six Week - Starts June 3rd

Have you been struggling trying to start a podcast? Did you drown in all the jargon? Did you feel overwhelmed? The School of Podcasting is offering a course, Podcasting in Six Weeks, that will walk you through the entire process. Learn from 20-year Hall of Fame veteran Dave Jackson as he walks you through the process of planning, launching, and growing your show. The best part is the class is only $1. For more information, go to schoolofpodcasting.com/sixweeks.

Podcasting in Six Weeks

Podcasting in Six Weeks