Your Agency's ICP: Defining Who You're Built to Serve | EP33
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Your Agency's ICP: Defining Who You're Built to Serve | EP33
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Narrated by:
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By:
Summary
Your ICP isn't just who you target. It determines your sales cycle, your margins, and the quality of your clients.
And most agencies get it completely wrong.
Today, we break down the 5 dimensions of a real ICP and how to use them to improve your positioning, pipeline quality, and delivery.
We also cover:
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Why "anyone with budget" is not an ICP
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How to avoid bad-fit clients (even if they have money)
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The concept of engagement yield (and negative yield)
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Why most outbound fails (and what to do instead)
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How to identify real buying triggers
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The mistake agencies make with buying committees
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The disqualifiers you should never ignore
If you want better clients, better margins, and a shorter sales cycle, this is where it starts.
📺 Watch us on YouTube
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Peter Kang on LinkedIn: https://www.linkedin.com/in/peterkang34/
Sei-Wook Kim on LinkedIn: https://www.linkedin.com/in/seiwookkim/
AgencyHabits Website: https://www.agencyhabits.com/
AgencyHabits on LinkedIn: https://www.linkedin.com/company/agencyhabits/
Barrel Holdings Website: https://www.barrel-holdings.com/
Barrel Holdings LinkedIn: https://www.linkedin.com/company/barrel-holdings/