Why there’s no such thing as ‘digital’ marketing
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Why there’s no such thing as ‘digital’ marketing
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Summary
Traditional marketing roles are changing and organisations need to adapt. In this episode, we’re joined by Senior Marketing Services Manager, Ashley Hickman, who talks to us about what’s expected of the ‘modern marketer’. We discuss how traditional marketing roles are changing to incorporate digital skills, the increased role of data in marketing, and how Ashley is incorporating UX skills into the marketing services team here at CRUK.
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