Erin Dolin is the Executive Vice President of The Fletcher Group, a PR and content marketing agency that drives action and long-term impact. As a former journalist and reporter, she has a unique view of the current media landscape, which she recently discussed in a compelling blog post titled "Earned Media's Moment Comes with a Responsibility,” which she discusses on this episode.

Key Takeaways:

- The role of PR in supporting journalism

- The future of journalism

- Challenges in online publishing and content distribution

Episode Timeline:

1:00 Erin is a voracious reader

4:45PR needs to take responsibility as journalism struggles

7:15The importance of sponsored content

9:30Sponsored content shouldn't read like an ad

10:15Audiences don't mind sponsored content

11:10What does the future of journalism look like?

13:30The advantage of smaller outlets

14:10Problems facing online publishing

17:15Hope for the future of online publishing

18:45Why do journalists have an advantage in PR?

21:00Tod's thoughts on press releases

25:00Erin's thought leadership philosophy

This episode’s guest:

• Erin Dolin on LinkedIn

• The Fletcher Group

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