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A digital download is worth about two cents. The person sitting in front of you is worth up to 500 times more.

Jeff Revilla, podcaster since 2010 and the founder who bought an actual brick-and-mortar theater to do live podcasting, joins the Founder Podcast Lab to run the math most founders never do. Why 20 people at a live show can out-earn a podcast with 16,000 downloads, why live is the gravy and not the whole meal, and where the real value of a founder podcast has been hiding.

We get into the biggest mistake Jeff sees business owners make on the mic, the "I-I-I syndrome," where you talk about yourself instead of solving your listener's problem, plus the open-house blueprint for turning your own business into the venue, using a live taping as a networking and lead-gen event, and turning a client interview into the best business card you'll ever hand out.

If your podcast looks successful on the surface but isn't growing the business behind it, this episode shows you where to look first.

In this episode:

• The math: why 20 people in a room beat 16,000 downloads
• Live is the gravy, special events, not every episode
• The "I-I-I syndrome" that kills founder podcasts
• Turn a client interview into your best business card
• The open-house blueprint: make your own business the venue
• A 40-seat room with Madison Square Garden capacity (virtual tickets)

About the guest, Jeff Revilla: Podcaster since 2010, creator of a trivia show now airing on local television, and founder of a brick-and-mortar live-podcast theater in Tarentum, PA. He also runs the Pittsburgh Podcast Meetups. Podcast, Pod Duty: https://poduty.com His Podcast: https://www.youtube.com/@podutylive

Running live events and still trying to keep the feed going, the clips, the descriptions, the editing, the guest booking? Stop that now. That's not your job. You're supposed to be working on the business. The podcast is supposed to feed the business.

This has been the Founder Podcast Lab. See you in the next episode.