In Episode 40, we dive into new customer data tools like Outer Signal and debate the real value of headless commerce and AI storefronts for smaller brands. We also open up about the current struggles with declining Meta ad performance and explain why focusing on survival and net profit is much more crucial right now than chasing vanity scaling metrics.

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• Jack on X: @jackinprogress
• David on X: @austriker27

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Podcast: https://podcast.underdogecom.com

In this episode, We dive into the "Hudson Method" of paying micro-creators for high-volume ad creative and debate whether the strategy is a content unlock or a cash-flow landmine for smaller brands.

We also unpack the hard truths about enforcing wholesale minimums and why siloing your audience into dead Facebook groups is a community-building trap.

Tune in to find out why rolling up your sleeves to do unscalable, in-real-life things might be the ultimate key to staying alive in today’s e-com landscape.

📢 Enjoyed the episode?
Thanks for listening! Leave a review on your favorite podcast platform and share it with fellow ecom founders! Your support helps us keep it real.

💬 Join the Conversation:
• Jack on X: @jackinprogress
• David on X: @austriker27

📩 Got feedback or topic ideas?
Leave a comment or email us at underdogecom@gmail.com

🌎 Join the Underdog Ecom Community:
Apply here → underdogecom.com

🎧 More from Underdog Ecom:
Website: https://underdogecom.com
Podcast: https://podcast.underdogecom.com

In Episode 38, we pull back the curtain on setting up a seamless creator portal using Groundwork and the Big Grow X Big app. We share our exact, no-fluff blueprint for managing influencers, detailing how we structure initial forty-dollar flat payouts alongside a ten percent commission on sales. Tune in to hear how creators submit their post URLs for review and how we keep track of outstanding thirty-day payouts without the usual headaches.

📢 Enjoyed the episode?
Thanks for listening! Leave a review on your favorite podcast platform and share it with fellow ecom founders! Your support helps us keep it real.

💬 Join the Conversation:
• Jack on X: @jackinprogress
• David on X: @austriker27

📩 Got feedback or topic ideas?
Leave a comment or email us at underdogecom@gmail.com

🌎 Join the Underdog Ecom Community:
Apply here → underdogecom.com

🎧 More from Underdog Ecom:
Website: https://underdogecom.comPodcast: https://podcast.underdogecom.com