In this episode of Uncensored Renegades, Jon and Kory tackle one of the most underrated relationships in business: marketing and finance.

Too often, marketers see the CFO as a blocker. In reality, they can be your biggest ally. Jon and Kory break down how to build a strong relationship with finance, why understanding how the business really works is critical, and how to turn your marketing plan into something the CFO actually wants to champion.

Timestamps

00:00 - Start
01:08 - Where the KBO$$ nickname came from
02:06 - Why the CFO relationship is so important
04:39 - Understand how the business needs to work
05:51 - How to build the relationship with your CFO
09:54 - Get finance to present your marketing plan
11:16 - How to make earnings interesting
14:31 - Are founder led companies more effective?
16:35 - How to approach risk in a business
20:52 - Translating data into insights

In this episode of Uncensored Renegades, Jon and Kory tackle something most people avoid: their own weaknesses.

From brutally honest feedback from partners and teams to self-awareness and uncomfortable truths, they explore how to identify what you’re not good at and why that might be the most important step in growing as a leader. They also ask whether weaknesses are just overused strengths, and how traits like empathy or attention to detail can become liabilities if left unchecked.

This is a candid, self-reflective conversation on turning your weaknesses into something you can actually use.

Recommended reading:

• Good to Great by Jim Collins
• Indistractible by Nir Eyal

Timestamps

00:00 - Start
00:51 - It’s ok to talk about the things you’re not good at
02:23 - How do you know what you’re not good at?
03:06 - Kory’s weaknesses according to her husband
04:22 - Jon’s weaknesses according to his team
06:19 - Kory’s weaknesses according to her
07:15 - Is a weakness an overbuilt strength?
08:54 - Can empathy be a weakness?
10:38 - Why Kory is trying to improve her punctuation marks
14:56 - Why Jon is terrible at company politics
17:36 - Why Kory wants to go to the doctors more often
18:50 - How to turn weaknesses into strengths

Today, Jon and Kory break down one of the most misunderstood relationships in marketing: working with agencies.

From treating agencies as a true force multiplier to fixing broken relationships, they share practical advice on how to get the best out of your partners, and what to do when things inevitably go wrong. This is a candid look at trust, expectations, and why the best results come when agencies feel like part of your team, not just a supplier.

Whether you’re managing an agency or working inside one, this episode will change how you think about the relationship.

Timestamps

00:00 - Start
01:20 - Why agencies can be a force multiplier
02:11 - How to fix a broken agency relationship
04:12 - How to set your agency up for success
08:36 - Bringing your agency into your company
13:42 - What to do when things go wrong with your agency
18:30 - Be tough in victory and gentle in defeat
20:17 - What is the cost of changing your agency?