She had £76 left after paycheck when she decided to start a business.

Six months later? Six figures.

Krystal Blackwell of Krystal Designs sits down with Helen Wingrove-Sanders and Emma Campbell to reveal the cold email strategy, personal brand system, and consistency habits that made it happen - without a big budget, a big network, or any idea what she was doing with her accounts.

IN THIS EPISODE:

- The cold email sequence Helen (who hates cold email) called the best she'd ever seen
- Why most founders confuse their personal brand with their company brand - and why
it's killing their visibility
- The LinkedIn strategy Krystal uses: personal page for storytelling, company page
for services
- How to build a funnel that turns your personal brand into predictable enquiries
- The 'win or learn' philosophy - and why it's the only mindset that keeps you moving
- Why she tracks UTM parameters to find out which platforms actually drive business
- Her 'record, show up, post' rule for overcoming camera fear

This one is for every founder who's been hiding. It's time to start selling.

----

KRYSTAL'S C-WORD THIS EPISODE: 🔤 Watch to find out...

----

FIND KRYSTAL:
🌐 Krystal Designs: https://krystaldesigns.co.uk/

----

FIND US:
🎙️ Three Founders Walk Into A... on Spotify, Apple Podcasts, and everywhere you listen

🌐 Emma Campbell's The Coaching Point: https://thecpoint.co.uk
📩 LinkedIn: https://www.linkedin.com/in/emmalouc/

📩 Helen's weekly hiring newsletter: hfbac.kit.com/newsletter-sign-up
📖 Hire Ready (Helen's book): hfbac.kit.com/products/hire-ready-bundle
🌐 HFBAC: https://hfbac.com

#FounderStory #ColdEmail #PersonalBrand #SixFigures #Entrepreneur #EnquiryOS
#ThreeFoundersWalkIntoA #ChemistryFirst #StartupLife #SmallBusiness #LinkedInTips
#BusinessGrowth #Bootstrapped #WomenInBusiness #ConsistencyIsKey

Three Founders Walk Into A... is hosted by Helen Wingrove-Sanders (HFBAC) and Emma Campbell (The Coaching Point).

New episode every week.

Find us on Apple Podcasts, Spotify, and wherever you listen.

Three founders walk into the Blues Kitchen in Shoreditch. Louisiana tile, live blues every night, the kind of place where the atmosphere does half the work for you.

This week, Emma Campbell brings the guest, and she brings someone Helen has never met: Calum, founder of Escape Rooms Cardiff and front man of 60s soul band Bayside Boogie Men. Eleven years ago he watched a Shia LaBeouf video, quit his mortgage broker job, and opened his first escape room in five weeks.

He didn't think he fit the brief for a founder podcast. He's done £1.2 million in the last 12 months.

In this episode:
• Why Calum doesn't see himself as an entrepreneur (and what he calls himself instead)
• The Shia LaBeouf 'Just Do It' video that changed everything
• Going from £150K projected revenue to £1.2M actual
• Surviving COVID as a bricks-and-mortar leisure business and the boom that followed
• Why the corporate clients are the worst customers and the date-night grandparents are the best
• Stepping back from day-to-day so the team can grow
• The £300K new venture that's been a year coming

Calum's C-Word is CREATE. He wants to leave a mark on Cardiff that lasts longer than he does.

Guest links:
Escape Rooms Cardiff: https://www.escaperoomscardiff.co.uk
Bayside Boogiemen: https://baysideboogiemen.com/

Three Founders Walk Into A... is hosted by Emma Campbell and Helen Wingrove-Sanders.
New episodes drop every Friday at 1pm. Subscribe so you never miss one.

Emma Campbell: https://www.thecpoint.co.uk/
Helen Wingrove-Sanders: https://hfbac.com/

#Founders #FounderStory #UKFounders #SmallBusinessUK #Entrepreneurship #ThreeFoundersWalkIntoA #PodcastUK #FounderPodcast

Three Founders Walk Into A... is hosted by Helen Wingrove-Sanders (HFBAC) and Emma Campbell (The Coaching Point).

New episode every week.

Find us on Apple Podcasts, Spotify, and wherever you listen.

We're in the Boston Tea Party on Gloucester Road in Bristol. Laptops open, kids screaming, freelancers with headphones in. This is where it all started for Jason Nichols.

Jason is an exited founder, business coach, and the calmest person in any room full of entrepreneurs. He built New King's Coffee from a single observation on an easyJet flight and ran it for nearly a decade before selling.

In this episode, Jason opens up about what it really took to leave corporate life, why he spent a full year building a brand nobody had validated, and the moment a career coach spotted something in his eyes that he couldn't see himself. He shares four pillars every founder needs - Context, Clarity, Capability, and Conviction - and explains why motivation is not enough to survive the hard years.

Topics we covered with Jason include:

- The book that gave him permission to leave corporate life
- Why he launched a coffee brand knowing nothing about coffee or business
- The year of "drifting" that led to his 52-week planning breakthrough
- What coaching 200 entrepreneurs taught him about why businesses fail
- Why ideas people are about to have their moment (thanks to AI)
- The difference between motivation and conviction - and why it matters

His C-Word: CONVICTION.
Jason Nichols: https://www.linkedin.com/in/jasonnicholsnkc/
EC Local Bristol: https://eclocal.co.uk/BristolUK/free/
Three Founders Walk Into A... is hosted by Emma Campbell and Helen Wingrove-Sanders.
New episodes drop every week. Subscribe so you never miss one.
Emma Campbell: https://www.thecpoint.co.uk/
Helen Wingrove-Sanders: https://hfbac.com

Three Founders Walk Into A... is hosted by Helen Wingrove-Sanders (HFBAC) and Emma Campbell (The Coaching Point).

New episode every week.

Find us on Apple Podcasts, Spotify, and wherever you listen.