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The Whitespark Local Update

The Whitespark Local Update

By: Darren Shaw & Claire Carlile
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 The Whitespark Local Update is the go-to podcast for Local SEOs and Marketers who want to stay ahead of the curve in local search and the local visibility space. Join industry experts Claire Carlile and Darren Shaw for a lively, insightful roundup of their carefully curated selection of top “must-read” and “must-watch” links, including news, trends, and can't-miss resources.© 2026 Darren Shaw & Claire Carlile Economics Marketing Marketing & Sales
Episodes
  • Disappearing Reviews, New Business Name Policy, AI Visibility How-to | E28 The Whitespark Local Update

    Disappearing Reviews, New Business Name Policy, AI Visibility How-to | E28 The Whitespark Local Update
    Apr 21 2026

    We are back with another episode of the Whitespark Local Update, where our host Darren Shaw and special guest Claudia Tomina discuss:

    📝 Google Business Profile Updates Identity Change Policy Language

    📝 Why Are My Google Reviews Disappearing? What Businesses Need to Know About Google's New Review Policies and Algorithm Updates (Claudia Tomina)

    📝 How a Topic Entity Update Increased AI Visibility 10.8% (Aimee Jurenka)

    📝 Top Takeaways from the New Google Business Profile Playbooks (Miriam Ellis)

    🔥 Reputation Arm
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    23 mins
  • New! Google Maps Video Editing Tool, Text Message Button & AI Search | E27 The Whitespark Local Update

    New! Google Maps Video Editing Tool, Text Message Button & AI Search | E27 The Whitespark Local Update
    Apr 14 2026

    Claire Carlile and Darren Shaw are back with another episode of the Whitespark Local Update. In this one, they talk about:

    📝 Google Just Elevated Text Messaging to a Primary Conversion Action (Aaron Weiche)

    🔥 Leadferno: https://leadferno.com/

    📝 Your guide to local search in the age of AI (Amanda Jordan, Wix Studio)

    📝 Ask Maps inside the Google Maps app just got a lot more personal (Claudia Tomina)

    📝 How To Contact Support When Your GBP Edit Is Rejected (Stefan Somborac on the Local Search Forum)

    📝 Video editing features in Google Maps (Valentina Vasileva)

    📝 You can add captions to photos directly while uploading them in the GBP dashboard (Valentina Vasileva)

    📝 Can AI responses be influenced? The SEO industry is trying (Mia Sato)

    📝 The people who ruined the internet (Amanda Chicago Lewis)
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    19 mins
  • Map Pin Discovery, More Local Packs, Clicks Drive AI Visibility | E26 The Whitespark Local Update

    Map Pin Discovery, More Local Packs, Clicks Drive AI Visibility | E26 The Whitespark Local Update
    Apr 7 2026

    Claire Carlile and Darren Shaw are back with a new episode of the Whitespark Local Update. Here’s what they cover in this one:

    📝 The Truth About Multi-Location Franchise SEO (And Why AI Isn’t What You Think) (NearMedia and Steve Wiideman)

    📝 Brands, Imagery, Reviews & Intent Pages: What Actually Drives Multi-Location SEO Now (Part 2) (NearMedia and Steve Wiideman)

    📝 If your local rankings are off, your map pin may be the reason (Claudia Tomina)

    📝 AI Is Not Search. Here's What It Actually Is (Brittney Muller on The Ross Simmonds Show)

    📝 How Google Click Signals Drive SEO Rankings and AI Answers (Cyrus Shepard)

    📝 The SERP in 2026: A data-driven feature analysis (Stat Search Analytics)

    📝 The top 5 SERP features of 2026 and how to appear in them (Stat Search Analytics)

    📝 20 Local Developments You Need to Know About from Q1 2026 (Miriam Ellis)
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    19 mins
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