The Webinar Marketing Podcast with Fexingo: Virtual Events, Live Selling, and Webinar Funnels cover art

The Webinar Marketing Podcast with Fexingo: Virtual Events, Live Selling, and Webinar Funnels

The Webinar Marketing Podcast with Fexingo: Virtual Events, Live Selling, and Webinar Funnels

By: Fexingo
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What separates a webinar that converts from one that empties the room minutes after the title slide? Lucas and Luna examine the mechanics behind virtual events that actually sell — not the generic 'host a Q&A' advice, but the specific triggers that keep an audience engaged through a live pitch. Each episode picks apart one real webinar funnel from a named company: the landing page copy, the sequence of slides, the moment the offer opens, the follow-up cadence. Lucas brings the journalist's eye for what the data actually shows (conversion rates, drop-off points, replay consumption) while Luna tests every claim against what she would have done as a marketer running the same campaign. Recent episodes have walked through a HubSpot product demo that generated 40% of its annual leads, a small SaaS company that used a 90-minute workshop format to close six-figure deals, and a B2B publisher that replaced trade-show booths with a weekly live series that now accounts for nearly a third of sponsorship revenue. They never pretend that one webinar template works for every product; instead, they ask why certain formats fail for some audiences and succeed for others. The listener is a marketing professional who already knows the basics but needs to understand why their own webinars feel flat — and what the specific, data-backed alternatives might look like. After listening, you will think about your next virtual event not as a script to read but as a sequence of decisions that either earns attention or loses it. What would actually happen if you changed the order of your slides? #WebinarMarketing #VirtualEvents #LiveSelling #WebinarFunnels #ConversionRate #B2BMarketing #ContentMarketing #SalesFunnel #DemoCall #AudienceEngagement #MarketingStrategy #FexingoBusiness #BusinessPodcast #Marketing #HubSpotCase #SaaSMarketing #LeadGeneration #EventMarketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economics
Episodes
  • How Webinar Replay Email Testimonials Boost Sales by 32 Percent

    How Webinar Replay Email Testimonials Boost Sales by 32 Percent
    Jun 17 2026
    In this episode, Lucas and Luna dive into a specific marketing tactic: embedding customer testimonials directly in webinar replay emails. They walk through a recent case study that showed a 32 percent lift in sales when a single, video-based testimonial was placed above the call-to-action button. The hosts break down why the testimonial format matters—text vs. video—and discuss the optimal placement within the email body. They also explore whether testimonials from industry peers outperform those from satisfied customers. The episode closes with practical tips for A/B testing your own replay emails, drawing on data from a 2025 experiment by a major B2B software company. #WebinarMarketing #EmailMarketing #Testimonials #ConversionRate #B2BMarketing #MarketingStrategy #SalesTips #A/BTesting #VideoMarketing #SocialProof #CustomerReviews #EmailCampaign #FunnelOptimization #MarketingPodcast #FexingoBusiness #BusinessPodcast #DigitalMarketing #WebinarReplay Keep every episode free: buymeacoffee.com/fexingo
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    7 mins
  • How Webinar Replay Email Frequency Affects Sales at 7 Days

    How Webinar Replay Email Frequency Affects Sales at 7 Days
    Jun 17 2026
    Lucas and Luna dig into the data behind webinar replay email frequency. A case study from a B2B software company shows that sending 3 emails in 7 days produced 40% more sales than a 5-email sequence. They break down why more emails can actually hurt conversion, the optimal cadence at each stage of the replay window, and how to test frequency without annoying your list. If you run webinars, this episode gives you a specific, research-backed number to start with: 3 emails over 7 days, then 1 per week after. #WebinarMarketing #EmailMarketing #ReplayEmail #EmailFrequency #SalesConversion #MarketingStrategy #B2BMarketing #EmailCadence #ConversionRate #EmailSequence #WebinarReplay #MarketingPodcast #FexingoBusiness #BusinessPodcast #Marketing #DigitalMarketing #EmailOptimization #WebinarSales Keep every episode free: buymeacoffee.com/fexingo
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    8 mins
  • How Webinar Email Recap Links Boost Replay Views

    How Webinar Email Recap Links Boost Replay Views
    Jun 16 2026
    Lucas and Luna dig into a specific tactic: embedding a clickable table of contents with timestamp links inside webinar replay emails. They unpack data from a B2B software company that tested a 'recap + jump-to-section' email against a standard single-CTA replay email. The result: a 62 percent lift in click-through rates and a 34 percent increase in average viewing time per replay viewer. The hosts discuss why short-form scannability matters for attention spans, how to structure recap links without killing the core CTA, and why this approach may cannibalize live attendance if not timed carefully. A practical episode for anyone running webinars or virtual events. #WebinarMarketing #EmailMarketing #ReplayFunnels #ClickThroughRate #B2BMarketing #ContentRecap #VideoMarketing #MarketingStrategy #ConversionOptimization #AudienceEngagement #EmailDesign #VirtualEvents #MarketingPodcast #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingTips #WebinarHacks Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
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