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There are 10+ marketing and advertising channels which should you invest in?

We break down a practical, trackable way to drive more direct bookings for outdoor hospitality using better creative, Meta ads, landing pages and email nurture. We also share what we have learned the hard way about OTAs, influencer marketing, pixels, and where AI can genuinely help operators and marketing teams.

• prioritising high-quality video content over higher ad spend
• treating Meta creative as the main driver of performance
• allocating launch budget towards content creation and Meta ads
• weighing influencer “exposure” against trackable paid social ROI
• deciding when Google Ads and SEO are worth it for a property
• building a direct booking funnel with landing pages and email capture
• using Meta Pixel and conversion events to optimise for bookings
• creating clearer customer avatars and committing to one niche
• understanding creative volume and stage-based ads after Andromeda
• benchmarking cost per booking against OTA commissions
• using StayFi to capture guest details and enable upsells
• applying AI for property knowledge bases, concierge replies and pricing ideas

Learn more or book a call at hiddengem.media

Follow @dustindeanbaker and @hiddengem.stays

We work really hard to bring you the best content from the best operators in our industry and we do it all absolutely free of charge. All we ask is that you consider leaving us a review on Apple Podcasts or Spotify so we can keep the momentum going. Simply go to the homepage of the podcast and scroll down till you see the stars. Thanks for your support and let's keep getting more people outside.

This podcast is powered by Sage Outdoor Advisory the industry leaders in feasibility studies and appraisals.

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In this episode, we mix things up a bit and sit down with two leading voices in outdoor hospitality (Mike Harrison of CRR Hospitality and Wendy Heineke of Hospitality Across America) to bust some of the most common myths in the industry.

From “Pretty Is Enough” to “Set It and Forget It” pricing, this episode breaks down what actually drives repeat stays, maximized revenue, and stronger profitability across the RV resort and glamping industry.

Here’s a breakdown of the myths discussed in the episode:

1. A Beautiful Property is Enough

2. If You Build It, They Will Come

3. Glamping is Just a Trend

4. Outdoor Hospitality is Recession-Proof

5. Glamping Guests are all Millennials chasing Instagram Shots

6. I'll Just Find Ways to Reduce Construction Costs to Make it Feasible

7. Pricing Should Stay Consistent Year-Round

8. It Runs Itself once it's Built

9. Online Booking Platforms Handle all your Marketing

10. Five-Star Reviews Mean You're Doing Everything Right

11. It's Easier to Run a Small Resort than a Large One

We work really hard to bring you the best content from the best operators in our industry and we do it all absolutely free of charge. All we ask is that you consider leaving us a review on Apple Podcasts or Spotify so we can keep the momentum going. Simply go to the homepage of the podcast and scroll down till you see the stars. Thanks for your support and let's keep getting more people outside.

This podcast is powered by Sage Outdoor Advisory the industry leaders in feasibility studies and appraisals.

Send us Fan Mail

Hear from Jasper Ribbers the founder of the industry leading 'Get Paid for your Pad' Podcast and the founder of Freewyld Foundry revenue management firm

Deep Dive: hear the quickest gains via smart revenue management hacks. Jasper Rivers shares a practical framework for dynamic pricing, pacing, and AI so operators can stop guessing and start making deliberate decisions.

• how do you know if your pricing your rooms too high? or too low?
• revenue management as pricing plus bookability levers like cancellations, minimum stays, and calendar settings
• why “set and forget” pricing tools can fail without the right parameters and regular review
• ADR times occupancy as the core revenue equation, and why high occupancy can be a warning sign
• booking window thinking, last-minute discount behaviour, and how to get ahead of the market
• pacing against market occupancy to spot underpricing or overpricing earlier
• balancing higher ADR with strong reviews through expectations and on-the-ground service
• where AI helps most right now in revenue management workflows, forecasting and internal tools
• what makes properties win in 2026?
• amenity ROI with maintenance realities, including low-cost wellness ideas

Guest Links:

Jasper Linkedin: https://www.linkedin.com/in/jasperribbers/

Jasper Instagram: https://www.instagram.com/jasper.ribbers/

Jaspers Book: https://www.amazon.com/Get-Paid-Your-Pad-Maximize-ebook/dp/B00MXSLEIO?ref_=ast_author_dp&th=1&psc=1

Freewyld Foundry Website: freewildfoundry.com

Freewyld Idyllwild Website: https://freewyld.com/

We work really hard to bring you the best content from the best operators in our industry and we do it all absolutely free of charge. All we ask is that you consider leaving us a review on Apple Podcasts or Spotify so we can keep the momentum going. Simply go to the homepage of the podcast and scroll down till you see the stars. Thanks for your support and let's keep getting more people outside.

This podcast is powered by Sage Outdoor Advisory the industry leaders in feasibility studies and appraisals.