Scott Braswell is a Public Relations Associate at Launchpad Creative. Launchpad partners with financial services firms on tailored marketing, branding, and social media initiatives, helping them launch into their next phase of exponential growth. Before entering the PR world in 2021, Scott spent 6-plus years in the broadcast media as a reporter and play-by-play announcer. In this episode, Scott shares his journey from sports journalism to PR, highlighting how broadcast skills translate into effective public relations strategies.

Key Takeaways:

- The transition from sports journalism to PR

- How to build credibility

- How to build great thought leadership

Episode Timeline:

0:00Introduction to Scott and his background

2:25Scott's experience covering the Super Bowl

5:50Tod covered a Ringo Starr album release

7:20Scott's favorite play-by-play announcers

10:20How did Scott transition from journalism to PR?

11:55What's happening at Launch Pad these days?

13:15How do journalism skills translate to PR?

14:30Why you should never miss a deadline

16:35Scott's approach to pitches

21:30Scott's thought leadership philosophy

24:00Issues in private credit markets

This episode’s guest:

• Scott Braswell on LinkedIn

• LaunchPad Creative

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