In this episode of the Social Selling Podcast, Daniel Disney is joined by Mike Lion to unpack one of the biggest shifts happening in sales today: the evolution of AI.

While AI is often surrounded by fear and uncertainty, this conversation takes a refreshingly practical and positive approach—showing how sellers and sales leaders can use it to elevate performance, not replace it.

Drawing on nearly two decades of experience, Mike shares how tools like Otter.ai are transforming everything from call coaching and CRM updates to deal strategy and customer engagement. Together, they explore how AI is removing admin, improving accuracy, and giving sales professionals back the one thing they’ve always needed more of: time.

But this isn’t just about technology. It’s about becoming a better seller.

You’ll learn:

• Why the fundamentals of great selling (trust, curiosity, value) matter more than ever
• How AI can act as a “shadow manager” to coach, analyze, and improve performance at scale
• The power of call transcription and how it unlocks insights across teams
• How to use AI to create hyper-personalized proposals, follow-ups, and executive briefings
• Practical prompt strategies to uncover deal risks and strengthen your pipeline
• Why the future of sales is more human, not less

Whether you’re a sales leader looking to scale coaching, or a seller wanting to work smarter (not harder), this episode is packed with actionable insights to help you thrive in the AI era.

Key takeaway:
AI won’t replace great salespeople—but those who use it effectively will outperform those who don’t.

The rumours are over—360 Brew is officially gone.

In this episode of the Social Selling Podcast, we break down what LinkedIn has confirmed: the experimental “360 Brew” algorithm—tested quietly in early 2026—has been scrapped. But here’s the real question… did it ever matter in the first place?

Because while everyone was chasing algorithm hacks, very few stopped to question what was actually real—and what was just noise.

This episode cuts through the hype and gets to the truth behind how LinkedIn really works today. No gimmicks. No fake “insider secrets.” Just practical insight from what’s actually happening on the platform right now.

You’ll discover:

• Why “the algorithm” isn’t one thing—and never has been
• The biggest mistake creators make when chasing trends and hacks
• How to spot fake LinkedIn “experts” (and avoid bad advice)
• What LinkedIn is actually trying to achieve with your content
• How AI is flooding the platform—and what that means for you
• The timeless social selling fundamentals that still win (and always will)

This episode is your reset.

If you’ve ever felt confused by conflicting advice, frustrated by inconsistent results, or tempted by the latest “growth hack”—this will bring you back to what works.

Because while algorithms change…
value, consistency, and clarity never go out of style.

🎧 Tune in to learn how to stay ahead—without chasing the noise.

🎙️ How To Get Your Team Actually Using LinkedIn

One of the biggest challenges sales leaders face isn’t whether LinkedIn works… it’s getting their team to actually use it.

In this episode, we tackle the real issue behind LinkedIn resistance — from experienced reps who “don’t need it,” to sceptics who aren’t convinced their buyers are even on the platform. If you’ve ever walked into a room and felt the doubt… this one’s for you.

I break down the exact approach I use when training sales teams around the world — how to turn hesitation into buy-in, and ultimately into consistent action.

You’ll learn how to:

• Prove the real opportunity by showing your team their customers and prospects already active on LinkedIn
• Simplify LinkedIn into easy, repeatable actions your team will actually stick to
• Build a practical system covering profiles, networking, content, and messaging
• Turn LinkedIn activity into pipeline and revenue
• And most importantly… how to coach and support your team so it becomes a habit, not a one-off effort

Because here’s the truth:
LinkedIn isn’t the problem — adoption is.

And when you get it right?
You don’t just get a team using LinkedIn… you get a team building relationships, creating opportunities, and driving serious results.

If you’re ready to turn sceptics into believers — press play. 🎧