The Site Shed | Systems, Strategy and Growth for Tradies and Contractors cover art

The Site Shed | Systems, Strategy and Growth for Tradies and Contractors

The Site Shed | Systems, Strategy and Growth for Tradies and Contractors

By: Matt Jones - Helping Tradies Build Smarter Scalable Businesses
Listen for free

The Site Shed is a global podcast for tradies and contractors who want clearer systems, stronger strategy, and steadier business growth. Each episode is designed to educate and inform around the topics that matter most in running and scaling a modern trade business.

Hosted by former plumber and digital agency owner Matt Jones, the podcast dives into real-world conversations on marketing, operations, apprenticeships, technology, hiring, leadership, finance, and more, all tailored to the trades and construction industry.

You’ll hear practical insights, honest lessons, and expert perspectives from across the globe.


Whether you work as a tradie, contractor, builder, electrician, landscaper, or run any service-based business, you’ll find ideas and experiences you can put into action straight away.


If you're ready to work smarter, not harder, The Site Shed gives you the tools, frameworks, and viewpoints to help your business move forward with confidence.

© 2026 The Site Shed | Systems, Strategy and Growth for Tradies and Contractors Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • The Lies Keeping Tradies Broke: What 500 Episodes Taught Me | Ep. 500 SPECIAL

    The Lies Keeping Tradies Broke: What 500 Episodes Taught Me | Ep. 500 SPECIAL
    May 26 2026

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

    500 episodes! Can you believe it? Since February 2016, this channel has been a journey, and it's clear that to truly achieve business success, you need more than just skill.

    This episode emphasises the critical role of visibility and effective business strategy in winning jobs, reminding us that the best tradie doesn't always win; the most visible one does.

    If your business runs on word-of-mouth, your memory, or manual processes, this episode will challenge everything you think you know about running a trade business.

    00:00 - Introduction
    02:11 - Reflection on 500 Episodes
    03:54 - Host Background and Podcast Mission
    05:28 - Global Ranking and Industry Observations
    08:03 - Truth \#1: Visibility Wins Over Quality Alone
    11:10 - Truth \#2: The Owner as the Business Bottleneck
    14:10 - Truth \#3: Systems are for Survival at Any Size
    17:39 - Truth \#4: Hiring Issues are Leadership Problems
    21:54 - Truth \#5: Embracing Technology and AI
    28:30 - Future Outlook and Industry Opportunities
    30:30 - Closing Thanks and Trading Academy Invitation

    CONNECT WITH THE SITE SHED!
    Website: https://www.thesiteshed.comYouTube: https://www.youtube.com/@TheSiteShed?sub_confirmation=1
    Facebook: https://www.facebook.com/thesiteshed
    Instagram: https://www.instagram.com/thesiteshed/
    LinkedIn: https://www.linkedin.com/company/the-site-shed/
    Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

    CONNECT WITH THE TRADIE WEB GUYS!
    Website: https://www.tradiewebguys.com.au/
    YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
    Facebook: https://www.facebook.com/TradieWebGuysOfficial
    Instagram: https://www.instagram.com/tradiewebguys/
    LinkedIn: https://au.linkedin.com/company/tradie-web-guys
    Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

    If you enjoyed this podcast, please take a moment to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed
    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed

    #podcast #thesiteshed #tradiewebguys

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed
    Show More Show Less
    35 mins
  • Too Stubborn to Use AI? You'll Be Stuck Working Until You're 70 | ft. Troy Dean | Ep. 499

    Too Stubborn to Use AI? You'll Be Stuck Working Until You're 70 | ft. Troy Dean | Ep. 499
    May 19 2026

    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

    AI isn't coming for your trade business; it's already here, and the tradies ignoring it are quietly handing leads, authority, and early retirement to their competitors.

    In this 499th episode of The Site Shed, Matt sits down with Troy Dean to break down exactly how AI is reshaping how tradies get found, answer leads, and build businesses that don't depend on them being on the tools 24/7.

    If you're still waiting to see how this plays out, this episode is your wake-up call.

    KEY CHAPTERS
    00:00 - Introduction
    01:10 - Welcoming Troy Dean
    01:33 - The Evolving AI Landscape
    03:57 - Implementing AI Strategies
    06:10 - Automating Business Workflows
    08:58 - Human Connection vs. Computer Work
    12:09 - Sales Coaching with AI Analysis
    14:49 - Real-Life Lead Engagement Example
    18:14 - AI and the Answer Economy
    23:27 - Content as the Backbone of SEO
    27:27 - Building Authority Through Content
    31:28 - Engineering the Sales Cycle
    36:01 - Future of Search and Marketing
    40:05 - Sharing Expertise with Video

    About Our Guest: Troy Dean
    Troy Dean is the founder of Agency Mavericks, a coaching community that helps digital agency owners scale their businesses, reclaim their time, and build sustainable revenue without burning out. A self-confessed AI nerd with over 15 years of experience in the digital space, Troy brings a sharp, no-fluff perspective on how emerging technology is reshaping the way businesses grow and compete.

    CONNECT WITH TROY DEAN
    LinkedIn: https://www.linkedin.com/in/troydean/
    Facebook: https://www.facebook.com/thetroydean
    Instagram: https://www.instagram.com/agencymavericks
    Website: https://www.agencymavericks.com/

    CONNECT WITH THE TRADIE WEB GUYS!
    Website: https://www.tradiewebguys.com.au/
    YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
    Facebook: https://www.facebook.com/TradieWebGuysOfficial
    Instagram: https://www.instagram.com/tradiewebguys/
    LinkedIn: https://au.linkedin.com/company/tradie-web-guys
    Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed
    Show More Show Less
    49 mins
  • Is AI Answering Your Calls? How To Stop Losing Revenue On Missed Calls | ft. James O'Neill | Ep. 498

    Is AI Answering Your Calls? How To Stop Losing Revenue On Missed Calls | ft. James O'Neill | Ep. 498
    May 12 2026

    🎯 Free Tools for Growing Trade Businesses: https://tradie.wiki/pod
    🫱🏻‍🫲🏼 Book a Free Strategy Call with Tradie Web Guys: https://tradie.wiki/tssyt

    Are you spending big on ads but losing jobs before the phone even gets answered?

    In this episode, Matt sits down with James O'Neill from WildJar to uncover how call tracking and AI-powered call analysis can reveal exactly where your leads are falling through the cracks.

    If you're serious about turning every phone call into a booked job and finally getting a real return on your marketing spend, this one's for you.

    Key Chapters:
    00:00 - Introduction
    01:27 - Introducing James O'Neal and WildJar
    02:30 - Solving Digital Attribution for Phone Calls
    04:44 - The Role of AI in Call Analysis
    07:27 - Cost Per Lead vs. Lifetime Value
    11:10 - Tracking Different Advertising Channels
    12:50 - Membership Programs in Home Services
    14:26 - The Marketing Ecosystem and Paid Ads
    16:15 - Google Business Profile and Local Traffic
    18:15 - Attribution and Customer Journey
    20:13 - Feeding Conversion Data Back to Platforms
    21:35 - How Call Tracking and DNI Work
    25:21 - Virtual Numbers and Reporting
    28:07 - Sales Cycles and Lead Attribution
    29:05 - The Critical Nature of Answering the Phone
    31:51 - Nurturing Leads and Creating Content
    34:21 - The Changing Landscape of Organic Search and SEO
    37:05 - Emerging Traffic from LLMs like ChatGPT
    41:15 - The Future of AI and Sales Coaching

    📲 Listen On The Go! https://tradie.wiki/listen

    🎙 About Our Guest: James O'Neill
    James O'Neill is the CEO and Founder of WildJar, a call tracking and AI-powered conversation intelligence platform that connects phone calls to digital marketing journeys, helping businesses drive revenue and make smarter marketing decisions. With over a thousand home services clients across Australia, New Zealand, Asia, and the UK, James specialises in helping tradies and contractors eliminate the blind spots between their ad spend and the jobs they're actually booking.

    CONNECT WITH JAMES O'NEILL
    LinkedIn: https://www.linkedin.com/in/james-o-neill-9308632a/
    Website: https://www.wildjar.com/

    CONNECT WITH THE TRADIE WEB GUYS!

    Website: https://www.tradiewebguys.com.au/
    YouTube: https://www.youtube.com/@TradieWebGuysOfficial?sub_confirmation=1
    Facebook: https://www.facebook.com/TradieWebGuysOfficial
    Instagram: https://www.instagram.com/tradiewebguys/
    LinkedIn: https://au.linkedin.com/company/tradie-web-guys
    Matt’s LinkedIn: https://www.linkedin.com/in/iamthemattj/

    Your Next Step:

    Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

    👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

    Follow The Site Shed:

    • Facebook: The Site Shed
    • Instagram: @thesiteshed
    • LinkedIn: Matt Jones
    • Website: thesiteshed.com
    • YouTube: @TheSiteShed

    If you enjoyed this podcast and the series, please take 5 minutes to leave us a review:
    ⭐ https://lovethepodcast.com/TheSiteShed

    Love the audio version of this podcast? Subscribe to the link below:
    ⭐ https://followthepodcast.com/TheSiteShed
    Show More Show Less
    46 mins
adbl_web_anon_alc_button_suppression_c
No reviews yet