The Search Intent Shift (Part 2)
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The Search Intent Shift (Part 2)
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Summary
This episode continues discussion on search behavior moving from short keywords toward detailed AI prompts. Mike Downer, Chief Storytelling Strategist at JAR Consulting Group, joins Kevin, President and CEO of JAR Consulting Group, for a practical breakdown of the growing prompt gap shaping modern search.
Traditional SEO relied on two or three word queries. AI platforms respond to longer prompts filled with goals, constraints, and personal context. Kevin explains why brand citations, trusted content, and contextual relevance influence visibility across AI driven responses.
A real purchase story involving tire research shows how AI comparison tools guide buying decisions within seconds. The lesson for contractors, marketers, and business owners: search strategy now requires structured answers rather than simple keyword targeting.
Follow the show for straightforward discussions on AI search, SEO strategy, and digital marketing for professional service firms.