If you had to step away from your business for two weeks… would it run—or fall apart?

In this episode, I break down the “2-Week Vacation Test”—a simple way to see whether you actually own a business… or just a job.

Most contractors don’t have a lead problem. They have a structure problem.

If everything depends on you—calls, sales, production, decisions—your business can’t grow.

We walk through the 3 core areas every roofing business needs to function without the owner:

1. Selling the work (lead handling & follow-up)
2. Doing the work (production & accountability)
3. Keeping score (financial visibility)

I’ll also show you where most contractors are leaking money—and how to start fixing it.

If you want to know exactly where your business is breaking, download the Roofing Business Success Audit below.

👉 Roofing Business Success Audit:

https://theroofercoach.com/audit

👉 Learn more about SMA Support:

https://theroofercoach.com/sma

👉 Learn more about ProLine CRM:

https://theroofercoach.com/proline

00:00 – The 2-Week Vacation Test

00:30 – Welcome to The Roofer Show

01:15 – The Real Problem (You Are the System)

03:30 – The 3-Legged Stool Explained

07:00 – Run the Test on Your Business

10:00 – Fixing the Bottlenecks

10:30 – SMA (Lead Handling & Follow-Up)

11:45 – ProLine CRM (Systems & Pipeline)

13:00 – Why This Actually Matters

16:00 – Download the Audit

18:30 – Final Thoughts

Download the Roofing Business Success Audit:

https://theroofercoach.com/download-audit

About The Roofer Show

The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.

Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

Most roofing contractors think they need more leads…

But the real problem is what happens AFTER the lead comes in.

In this episode, we break down what it actually costs to get a customer — and why chasing more leads is probably costing you thousands.

If you’ve been spending money on Google Ads, SEO, or lead services and not seeing the results you want… this will change how you look at your business.

👉 Find your biggest profit leak in 2 minutes:

https://theroofercoach.com/audit

1. The real cost per lead and cost per customer
2. Why most contractors don’t know their close rate
3. How one job should create multiple opportunities
4. The simple referral system most companies skip
5. How to grow without relying on more leads

Looking for a mentor to help guide you and accountability to building a more profitable roofing business? Let’s talk.

Take the Profit Leak Audit:

https://theroofercoach.com/audit

ProLine CRM – Know your numbers and close more jobs.

Track your leads, follow-ups, and pipeline so nothing falls through the cracks.

👉 Check it out: https://useproline.com/

SMA Support – Never miss another call or follow-up.

They handle your calls and lead follow-up so you stop losing the jobs you’re already paying for.

👉 Learn more: https://funnels.smasupport.us/the-roofer-show

Most roofing contractors don’t go out of business because of lack of leads.

They go out of business because they don’t understand their numbers.

In this episode, Dave Sullivan breaks down why contractors stay busy but still go broke—and what to fix before it’s too late.

Featuring insights from Michael Stone from Markup and Profit , this episode covers:

• Why 9 out of 10 contractors fail
• The biggest pricing mistakes roofers make
• The difference between markup and margin
• Why more sales can actually make things worse
• The minimum profit you need to stay in business

If you’re not clear on your numbers, none of the marketing or leads matter.

📺 Watch this episode on YouTube (recommended to see the slides and numbers):

Watch Now

📊 Want help breaking down your business?

Book a Free Roofing Business Review:

https://davesullivan.as.me/free-strategy-call

🔧 ProLine CRM (built for roofing contractors):

Track your leads, follow up consistently, and close more jobs

👉https://useproline.com

📞 SMA Support:

Never miss calls or follow-ups again—turn more leads into jobs

👉 https://www.smasupport.us/contractor-back-office-outsourcing-bpo-services-about/contact/

📚 Learn more from Michael Stone:

https://markupandprofit.com

🎧 More from The Roofer Show:

https://theroofercoach.com

About The Roofer Show

The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.

Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.