Free 4-Day Challenge for artists: https://professionalartist.com/free

Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
---

Do galleries and art sales really come down to luck… or are they built through systems and follow-through?

In this episode of The Professional Artist Podcast, gallery owner, author, and Professional Artist Association Faculty member Jason Horejs is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.

Jason has spent decades on the business side of the art world, helping artists understand how galleries actually work, how collectors make buying decisions, and why most artists lose opportunities simply by failing to follow up.

In this deep dive, Jason breaks down how to approach galleries in a way that gets real responses, the follow-up systems most artists never implement, and how consistent communication turns interested viewers into long-term buyers and collectors.

Rather than relying on chance, Jason explains how artists can create momentum through repeatable systems, broader exposure, and professional relationship-building.

” If you're looking for exposure, galleries should certainly be a consideration, and if you're not in galleries, you're missing out on the opportunity to have people who are seeking art see that work.”

— Jason Horejs

Timestamps

00:01 Introduction
01:47 Jason’s Core Message on Exposure
02:54 Galleries and the Internet as a Hybrid Career Strategy
03:41 Building Digital Portfolios and Using Email + Online Approaches
04:51 Gallery vs Direct-Sales Tension and How It Gets Managed
06:39 Benefits of Cultivated Audiences for Artists and Galleries
07:40 Clear Plan for Getting Representation: 100 Target Galleries
08:13 Submission Strategy: Persistence, Follow-ups, and No-Response Handling
09:05 Follow-up With Collectors: Turning “I’ll Think About It” Into Sales
13:55 Consistent Email Marketing Frequency and Using Content in Parallel
15:38 Newsletter Growth: Staying in Front of People Over Time
19:22 Follow-up as the Missing Sales Piece + Practical Purchase Rate Examples
22:38 Long-Term Impact of Ongoing Follow-up

Connect with Jason

Website: https://reddotblog.com/about/

Instagram: https://www.instagram.com/reddotblog/

Learn more about The Professional Artist Association:

Mentoring:

Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:

https://professionalartist.com/apply

Membership:

Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join

Free Letter:

Join 50,000+ artists getting Free advice & inspiration every week:

https://professionalartist.com/podcast/#join-free-artist-letter

Instagram: https://www.instagram.com/professionalartistaccelerator

Ready to take the next step in your art career?

We are hosting a free 4-Day Challenge online to help artists like you get back on track.

Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…

…this live, virtual, and interactive challenge will help get you get unstuck.

Register to get a free pass here: https://professionalartist.com/free

If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one

Free 4-Day Challenge for artists: https://professionalartist.com/free

Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.
---

Do you really need a large following to make money from your art online?

In this episode of The Professional Artist Podcast, painter and sculptor Kasia Frankowicz is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.

Based in Melbourne, Kasia creates bold work infused with humor. Alongside her original pieces, she has built a consistent income stream through prints… making her work accessible while expanding her collector base beyond high-ticket sales.

Rather than relying on a massive audience, Kasia focused on visibility, proving that print sales can become a reliable part of an artist’s business.

In this deep dive, Kasia breaks down how to generate consistent income through prints, what actually drives sales (and where most artists go wrong), and how showing up across platforms creates steady demand over time.

” Art should be for everyone and I don't subscribe to the idea that prints make your work less valuable.”

— Kasia Frankowicz

Timestamps:

00:00 Introduction
01:22 "Wild Westie" artwork
02:38 Starting Over During COVID
07:28 Growing Up in Western Sydney
08:42 Why Kasha Sells Prints
10:02 Documenting Work for Print Sales
11:59 Pricing Prints
13:11 Getting Your Work Photographed
14:56 Using Ads to Drive Sales
16:36 "Kitchen" artwork
17:33 Showing Up Everywhere Online
18:54 Building Connections Through Art Fairs
20:46 "1999" artwork
21:33 Staying Grateful as You Grow
22:39 Advice for Artists Who Don't Fit In

Connect with Kasia

Website: https://kasia-studio.com/

Instagram: https://www.instagram.com/kasia.artist/

Learn more about The Professional Artist Association:

Mentoring:

Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:

https://professionalartist.com/apply

Membership:

Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join

Free Letter:

Join 50,000+ artists getting Free advice & inspiration every week:

https://professionalartist.com/podcast/#join-free-artist-letter

Instagram: https://www.instagram.com/professionalartistaccelerator

Ready to take the next step in your art career?

We are hosting a free 4-Day Challenge online to help artists like you get back on track.

Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…

…this live, virtual, and interactive challenge will help get you get unstuck.

Register to get a free pass here: https://professionalartist.com/free

If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

Free 4-Day Challenge for artists: https://professionalartist.com/free

Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.

---

What does it take to build an art career from scratch in a country where you don’t even speak the language?

In this episode of The Professional Artist Podcast, painter Gabrielle Reeves is featured by the Professional Artist Association (https://professionalartist.com/join), the world’s fastest-growing global community for committed fine artists.

Gabrielle is an American artist working between the United States and Turkey, who made the unconventional decision to move abroad and pursue her career without an established network, local connections, or even fluency in the language.

Starting from zero, she built her career step by step through persistence, visibility, and a willingness to put herself in uncomfortable situations.

In this deep dive, Gabrielle shares how she created opportunities without waiting for permission, what actually led to exhibitions and gallery representation, and how consistent, small actions compound into real momentum over time.

“ I have had people tell me: you're crazy to move to a foreign country and work as an artist. But I knew it's what I wanted to do.”

— Gabrielle Reeves

Timestamps:

00:00 Introduction
01:32 Building an Art Career From Scratch Without a Network
01:38 Art-Making Process: Materials Lead the Way
03:41 Working in a Detailed-Realistic Style with Surrealist Qualities
05:45 Career Choice: Music vs Painting and Becoming Serious About Art
06:10 Influence of Wyoming and Istanbul on Her Work
07:26 Travel and Study Abroad as the Path to Moving to Turkey
08:54 Moving to Istanbul Without a Network: Openings, Outreach, Residencies
10:53 Learning Turkish and Expanding Connections Through Language 1
5:59 Running a Career Across Continents: Logistics of Transporting Work
17:11 Shipping vs Carrying Artwork Personally (Packing Strategies)
19:49 Financial Responsibilities: Tracking Sales/Expenses and Filing Taxes
23:04 Coaching Program: benefits

Connect with Gabrielle

Website: http://gabriellereeves.com/

Instagram: https://www.instagram.com/gabrielle_reeves_art/

Learn more about The Professional Artist Association:

Mentoring:

Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:

https://professionalartist.com/apply

Membership:

Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/join

Free Letter:

Join 50,000+ artists getting Free advice & inspiration every week:

https://professionalartist.com/podcast/#join-free-artist-letter

Instagram: https://www.instagram.com/professionalartistaccelerator

Ready to take the next step in your art career?

We are hosting a free 4-Day Challenge online to help artists like you get back on track.

Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery…

…this live, virtual, and interactive challenge will help get you get unstuck.

Register to get a free pass here: https://professionalartist.com/free

If you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.