The Power of Podcasts in Modern Campaigns
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The Power of Podcasts in Modern Campaigns
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Summary
Not every campaign can book the biggest podcasts — but every campaign is operating in a world shaped by them.
In this episode, Roger Salazar, AAPC Board Member and President of ALZA Strategies sits down with Dr. Megan Duncan of Virginia Tech to explore how podcasts fit into today’s political information ecosystem, what they tell us about trust and storytelling, and why traditional media assumptions no longer fully explain how voters learn about politics.
A must-listen for political professionals thinking beyond legacy media strategies.
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