The Politics of Emotion: Strategy for the Next Cycle
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The Politics of Emotion: Strategy for the Next Cycle
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Summary
In this episode of The Future of Political Consulting, Brent Buchanan, CEO of Cygnal, sits down with Rebecca Pearcey, partner at Bryson Gillette and AAPC Board member, to discuss his groundbreaking book, America's Emotional Divide: Navigating the Powerful Decision-Making Forces Impacting Politics, Policies & Personal Choices. They explore how emotions shape voting decisions, and what political consultants can do to tap into these dynamics for the 2026 cycle and beyond.
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