In this episode of The Persistent Entrepreneur Podcast, David Hill sits down with Glenn Rudin, "The Message Master," a high-energy sales and marketing coach, business strategist, and branding expert with more than 40 years of experience. Glenn breaks down why confused messaging is one of the biggest reasons businesses struggle to attract clients and grow revenue. You'll hear practical tips you can use right now to sharpen your message, communicate your value more clearly, and position your business for faster growth.

https://www.linkedin.com/in/glennrudin/

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Todd Caponi, CSP® is the author of two award-winning books, The Transparency Sale, and The Transparent Sales Leader. His third book, Four Levers Negotiating, will be released in early 2026. Todd is a multi-time C-Level sales leader, a behavioral science and sales history nerd, and has led at two companies through successful exits. He now speaks and teaches revenue organizations and their leaders on leveraging transparency and decision science to maximize their revenue capacity as Principal of Sales Melon LLC.

https://www.linkedin.com/in/toddcaponi/

http://instagram.com/saleshistorian/

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In this episode of The Persistent Entrepreneur Podcast, host David Hill sits down with Jake Stahl — communication strategist, behavioral psychology specialist, and creator of the Strata Framework. Jake shares how a personal battle with opioid addiction 16 years ago forced him to rebuild the way he connected with people, ultimately inspiring a powerful methodology that blends behavioral psychology, social psychology, and neurolinguistic programming. Together, David and Jake break down the biggest communication mistakes entrepreneurs make, why 80% of communication is non-verbal, and how to read people in real time to close more deals — without pressure or manipulation. Whether you're a founder, sales professional, or anyone looking to own the room, this episode is packed with real, actionable takeaways.

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