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The MotUS Edge

The MotUS Edge

By: Stacy Rowe | Cole Stott | Kevin Brubaker | Casey Jones
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About this listen

 The MotUS Edge Podcast is the go-to cheerleading business podcast for cheer, dance, and youth sports leaders who want to grow smarter—not just louder. Hosted by Stacy Rowe (multi-award-winning author published under S.R. Fabrico), alongside Casey Jones, Cole Stott, and Kevin Brubaker, the show delivers real-world conversations for gym owners who are serious about leadership, longevity, and impact. Each week, we dive into cheer gym business strategies, how to grow a cheer gym, and proven cheer gym marketing tips, straight from gym owners, industry experts, and business leaders who've been in the trenches. From gym owner leadership training, staff training for gym owners, and cheer gym delegation strategies, to athlete development, culture, and sustainable systems—this is a cheer business podcast built for people running real businesses. Whether you own an all-star cheer gym, manage a dance studio, or lead a youth sports program, you'll gain actionable insights, cheerleading practice tips, and all-star cheer advice that help you build stronger teams on and off the mat. More than strategy, The MotUS Edge is a cheerleading leadership podcast and cheerleading community podcast—connecting the people shaping the future of the sport. If you're looking for honest conversations, proven growth strategies, and leadership lessons that actually work, The MotUS Edge Podcast is where the cheer, dance, and youth sports industry comes to learn, grow, and lead. Economics Leadership Management & Leadership
Episodes
  • What Does It Take to Coach Cheer and Dance Under One Roof?

    What Does It Take to Coach Cheer and Dance Under One Roof?
    Apr 8 2026
    Is all-star dance finally stepping into the spotlight alongside competitive cheerleading? In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with Nikki Sticka, All-Star Director at Premier Athletics NKY, to break down the evolution of cheer and dance score sheets, division growth, music changes, performance quality, and the business realities of gym ownership. From the differences between dance and cheer judging criteria to the impact of music licensing changes and athlete development, this conversation dives deep into how programs can grow smarter, adapt faster, and build stronger cultures. Nikki also shares candid lessons from owning her own gym, what today's athletes need most, and how leadership in youth sports has evolved. If you're navigating all-star cheer, competitive dance, or youth sports business strategy, this episode delivers real insight you can apply immediately. ✅Perfect for: All-star cheer and dance gym owners, program directors, coaches, and youth sports leaders who want to grow their programs, improve performance quality, strengthen parent communication, and build sustainable, culture-driven businesses. Premier Athletics on Social Media: @premiernky Favorite Dance Routines - Premier Athletics NKY Fenty https://youtu.be/xlBM7C0l57A Premier Athletics NKY Y2K https://youtu.be/nJWs-8BMaKo Premier Athletics Clayton SupaNovaz Space Routine https://youtu.be/gK5j9YCGijI?si=ls5uT27O_TYJ03d0 Premier Athletics Clayton Big Diprz Angel Routine https://youtu.be/x9wuhUZHUdY?si=C_axF1VQavJcpaEC ******************************************* Connect with the MotUS Team: Online | www.themotusedge.com Email | info@joinmotus.com Facebook | www.facebook.com/joinmotus Instagram | @joinmotus ******************************************* Prime Alliance www.theprimealliance.com www.theoneprimefinals.com Facebook | www.facebook.com/theoneprimefinals Instagram | @theoneprimefinals ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • www.srfabrico.com Cheerfest • www.cheerfest.com The CheerExpo • www.thecheerexpo.com Stage 8 Dance Brands - www.stage8dancebrands.com ******************************************* Production by Clanton Creative www.clantoncreative.com Custom Music through CheerSounds
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    55 mins
  • What Hard Lessons Do Gym Owners Learn Building their Cheer & Dance Business?

    What Hard Lessons Do Gym Owners Learn Building their Cheer & Dance Business?
    Apr 1 2026
    In this candid and powerful episode of The MotUS Edge Podcast, Stacy Rowe, Casey Jones, Cole Stott, and Kevin Brubaker unpack the hard lessons they've learned as gym owners and entrepreneurs in the cheerleading and dance industry From costly real estate decisions and lease negotiations to staffing challenges, culture fit, delegation, and leadership growth, this episode dives deep into the realities of running a successful youth sports business. If you own a cheer gym, dance studio, or youth sports facility, this conversation will help you avoid common mistakes, think strategically about real estate investments, build stronger staff culture, and lead your business with long-term vision. The hosts share personal stories of financial risks, missed opportunities, hiring lessons, and the mindset shifts that ultimately led to stronger businesses and healthier leadership. You'll walk away with practical insight on when to pivot, how to learn from failure, and why documenting systems can transform your gym from chaos to clarity. ✅ Perfect for: Cheer gym owners, dance studio owners, youth sports entrepreneurs, and leadership-driven coaches who want to grow a sustainable, profitable business while building strong systems, culture, and long-term wealth in the competitive all-star cheer and dance industry. ******************************************* Connect with the MotUS Team: Online | www.themotusedge.com Email | info@joinmotus.com Facebook | www.facebook.com/joinmotus Instagram | @joinmotus ******************************************* Prime Alliance www.theprimealliance.com www.theoneprimefinals.com Facebook | www.facebook.com/theoneprimefinals Instagram | @theoneprimefinals ******************************************* Be sure to check out our other projects too: S.R. Fabrico Author • www.srfabrico.com Cheerfest • www.cheerfest.com The CheerExpo • www.thecheerexpo.com Stage 8 Dance Brands - www.stage8dancebrands.com ******************************************* Production by Clanton Creative www.clantoncreative.com Custom Music through CheerSounds
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    54 mins
  • What Do Cheer Parents Really Think About Competitions and Gym Life?

    What Do Cheer Parents Really Think About Competitions and Gym Life?
    Mar 27 2026

    Recorded live at CX Brands Nashville Nationals, this Bonus MotUS Edge Podcast episode brings you real, unfiltered insights from All Star cheerleading parents. Host Casey Jones sits down with multiple parents to discuss their experiences at competitions, communication with coaches, financial expectations, team culture, and what truly matters most in their athlete's journey.

    If you've ever wondered what parents are really thinking—but not always saying—this episode pulls back the curtain.

    ✅Perfect For: This episode is perfect for cheer gym owners, coaches, and All Star program leaders who want to better understand parent expectations, improve communication, and build stronger, more successful programs.

    *******************************************

    Connect with the MotUS Team:

    Online | www.themotusedge.com

    Email | info@joinmotus.com

    Facebook | www.facebook.com/joinmotus

    Instagram | @joinmotus

    *******************************************

    Prime Alliance

    www.theprimealliance.com

    www.theoneprimefinals.com

    Facebook | www.facebook.com/theoneprimefinals

    Instagram | @theoneprimefinals

    *******************************************

    Be sure to check out our other projects too:

    S.R. Fabrico Author • www.srfabrico.com

    Cheerfest • www.cheerfest.com

    The CheerExpo • www.thecheerexpo.com

    Stage 8 Dance Brands - www.stage8dancebrands.com

    *******************************************

    Production by Clanton Creative www.clantoncreative.com

    Custom Music through CheerSounds
    Show More Show Less
    40 mins
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