This episode of Mind the Generation Gap, hosted by Louise Kennedy, features guest Issy Howell from Howell Studios.

Filmed on location at Howell Studios, the discussion explores the unique dynamics of running a family-owned creative agency and navigating the evolving landscape of digital content.

Episode Highlights:

Bridging the Digital Gap: Issy, sitting on the cusp of the Millennial and Gen Z generations, discusses acting as a bridge within her business. She combines her modern social media and content creation skills with her father’s extensive background in traditional design and print.

Family Business Dynamics: Insights into the transition from family relationships to professional business partnerships, including the importance of setting strict boundaries and maintaining respectful communication.

The Shift in Content Consumption: A look at how the creative industry transforms every 18 months, moving from single high-production corporate films to high-volume, multi-format digital content.

Parenthood and Professional Identity: Issy candidly shares her journey as a self-employed mother, discussing the shift in motivation and identity that comes with parenthood and the value of a strong family support network.

Redefining Success: A reflection on success as the freedom to be present with family, the pride in building a lasting legacy, and finding joy in one's talents.

Connect with Issy Howell: - LinkedIn: https://www.linkedin.com/in/issyhowell/ -

Howell Studios: https://www.linkedin.com/company/howell-studiosuk/

In this episode of Mind the Generation Gap, host Louise Kennedy, founder of Oculus HR, sits down with Eloise Armstrong - the self-described "Gen Z Queen" and creative force behind a thriving social media agency.

Starting her business, The Very Social Media Girl, during the lockdown, Eloise has transformed a side project into an agency that works with global brands and major events like the Pride of Britain Awards. She shares her journey from a travel agency apprentice to a digital entrepreneur, offering a raw and honest look at what it truly means to be Gen Z in today's workplace.

The conversation dives deep into the realities of a digital-native lifestyle, including:

• The Price of Success: The reality of 10-hour daily screen times and the constant struggle to ever truly "switch off" from work.
• Challenging Stereotypes: Tackling the "lazy" or "entitled" labels often given to her generation and the intense drive required to build an "empire".
• The Power of Authenticity: Why Gen Z values real content over corporate images and why businesses must be honest to maintain trust online.
• Entrepreneurial Mindset: How a "just winging it" attitude, combined with a passion for creative control, led her to choose self-employment over a traditional 9-to-5.

About Eloise Armstrong

Eloise Armstrong, also known as The Very Social Media Girl, is a social media specialist who helps brands master TikTok and Instagram through creative filming, editing, and content management. Driven by a desire for freedom, she has become a prominent voice for young entrepreneurs.

Follow Eloise:

• Instagram: @theverysocialmediagirl
• TikTok: @theverysocialmediagirl

Follow Mind the Generation Gap:

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Follow Louise:

• LinkedIn @louisekennedy
• Instagram @the.louisekennedy & @oculus_hr/

Is there a "Digital Gap" in your office? In the premiere episode of our new series, Mind the Generation Gap, Louise Kennedy sits down with Steven Parker, Managing Director of Phonetic Digital.

As a tech-native generation enters the workforce, traditional communication is being turned on its head. Steven explores why your youngest employees might be avoiding their inboxes and how businesses can leverage the unique digital fluency of Gen Z to grow.

In this episode, we discuss:

• The shift from "Analog" to "Digital Native" mindsets.
• Why "STOP sending emails" is more than just a catchy phrase - it’s a communication strategy.
• Practical advice for recruiters and business owners to bridge the generational divide.

About Steven Parker: Steven is the MD of Phonetic Digital, a B Corp certified agency specialising in SEO and digital strategy.

• Website: https://phoneticdigital.co.uk/
• LinkedIn: https://www.linkedin.com/in/stevenparkerseo/

Connect with Louise Kennedy:

• Website: https://thelouisekennedy.com/
• LinkedIn: https://www.linkedin.com/in/louisekennedyfcipd/