In Part 2 of this conversation, Joe Baron continues his discussion with logo designer, author, and Logo Geek founder Ian Paget.

The episode picks up as Ian shares the thinking behind his book, including an overlooked intermediate step in the logo design process that helps clients better understand creative decisions. From there, the conversation expands into self-publishing, his Kickstarter experience, and the realities of using Amazon KDP.

Joe and Ian also discuss design awards, industry trends, and why designers should focus less on gatekeeping and more on helping the next generation grow.

The conversation ends with some fun conversation on pop culture and history as Ian discusses his fandom for Star Wars and meeting Mark Hamill as well as Stan Lee and moon walking astronaut Buzz Aldrin.

WHAT YOU’LL LEARN

• The missing “intermediate step” in logo design
• Why Ian wrote his book and what designers should take from it
• Lessons from launching a Kickstarter campaign
• Pros and cons of Amazon KDP and print-on-demand
• Why community matters in creative careers
• Thoughts on design awards and industry credibility
• Easy hack to win design awards
• The problem with “fixing” brand logos
• Why sharing knowledge matters
• Getting an autograph from Buzz Aldrin
• What Mark Hamill is really like
• What makes a good logo
• Ian talks about his logos
• Does it matter if you go to school for design

0:00 - Preview
0:10 - Intro
0:46 - New Book and Presenting Concepts
11:35 - Awards and how to win them
20:21 - What makes a good logo - Logo Reviews
32:42 - Ian talks about his logos
39:53 - Not going to University for Design
44:12 - 16 Year Old Me would learn AI Tools
50:07 - Running a Science T-shirt Company
52:31 - Moon Landings and Buzz Aldrin
56:16 - Star Wars Fan
59:31 - Meeting Stan Lee
1:01:58 - Leaving a Legacy

Website: https://logogeek.uk
Instagram: https://www.instagram.com/logogeek

Website: https://www.brandedbaron.com
Instagram: https://www.instagram.com/brandedbaron

Website: https://www.markit2me.com
Instagram: https://www.instagram.com/markit2me

If you haven’t already, check out Part 1 of this conversation where we discuss:

• Mental health in the creative industry
• The reality behind “fixing” brand logos
• Why creative block might not actually exist
• The importance of community