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The Instructor

The Instructor

By: Terry Cook
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About this listen

Holding a mirror up the the driver training industry, to help driving instructors run better and more profitable businesses as well as improving as instructors. I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business owner. To accompany the podcast there's also a premium subscription feed: https://www.patreon.com/theinstructor Here you can find weekly bonus shows, excluive discounts to CPD and all the show are early and ad free. The perfect place to start or enhance your CPD as a driving instructor.Terry Cook Economics Leadership Management & Leadership Personal Development Personal Success
Episodes
  • Six 4 Sixty #9: Mastering Mindset and the 'I Don't Know' Pupil
    Apr 30 2026

    Six top trainers. Six questions. Sixty seconds each. This Six 4 Sixty brings together a powerful panel to tackle some of the biggest challenges facing driving instructors right now, from test booking chaos and managing “I don’t know,” to CPD that actually changes how you teach.

    Expect honest takes on training PDIs in a broken system, practical tips for instructors stepping into training roles, and real insight into what makes great coaching work in the car.

    There’s a clear theme throughout: collaboration, honesty, and raising standards.

    Premium members also get downloadable cheat sheets to turn these ideas into action between lessons.

    If you’re serious about improving how you teach and how you think, this one’s worth your time.

    🔥 Get More Than Just Test Passes - Join the Premium Membership

    If you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else, from expert sessions to confidence coaching, business building, and beyond, this is the stuff no one else is giving you.

    👉 Start your free 7-day trial now: Sign up here

    Get the Workbook for selected Episode

    When you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.

    Sign up for The Instructor email

    📲 Stay Connected via WhatsApp

    Quick insight, links to key industry documents, and a prize giveaway on Mondays.

    Join the channel: whatsapp-link.com

    The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:

    • Facebook
    • LinkedIn
    • Instagram
    • YouTube

    Show More Show Less
    50 mins
  • From the Vault: Mastering the GROW Model with The Coaching Crowd
    Apr 19 2026

    This From the Vault episode features Joe Wheatley and Zoe Hawkins from The Coaching Crowd, exploring the transformative shift from traditional instruction to a coaching-led approach.

    Discover the power of "Coaching the Gap", the psychological space between a pupil's current ability and their goal, and learn why mastering emotions and limiting beliefs is as critical as technical skill. Terry and his guests break down the GROW model, the importance of "Adult-to-Adult" dynamics, and how "Contracting" for permission can eliminate conflict in the car.

    Whether you’re a coaching champion or a sceptic, this session provides a practical blueprint for igniting your pupil's "inner coach" and reclaiming your professional freedom.

    Despite a power cut, it's another cracking episode and you can find Jo and Zoe in the following places:

    • Podcast
    • Website

    🔥 Get More Than Just Test Passes - Join the Premium Membership

    If you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else, from expert sessions to confidence coaching, business building, and beyond, this is the stuff no one else is giving you.

    👉 Start your free 7-day trial now: Sign up here

    Get the Workbook for selected Episode

    When you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.

    Sign up for The Instructor email

    📲 Stay Connected via WhatsApp

    Quick insight, links to key industry documents, and a prize giveaway on Mondays.

    Join the channel: whatsapp-link.com

    The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:

    • Facebook
    • LinkedIn
    • Instagram
    • YouTube

    Show More Show Less
    54 mins
  • 5 Years, 1,000 Hours: 5 Truths for Growth-Minded Driving Instructors
    Apr 10 2026

    Five years ago, Terry Cook started with a microphone and a question. Today, after 250+ podcast hours and 1,000+ hours of private "brain-picking" with world-class experts, he’s distilling that journey into five essential truths.

    Terry is going "All In" for the rest of the year, building toward the IPP Summit this August. Priority access to this limited event is reserved exclusively for IPP Interactive members.

    Don’t get left behind. Join the IPP today, follow our WhatsApp channel, and let’s set a new standard for the industry.

    Stop waiting for the future. Build it.

    🔥 Get More Than Just Test Passes - Join the Premium Membership

    If you're a driving instructor who wants to teach better, earn more, and stand out from the crowd, the Premium membership is where it happens. With exclusive content you won’t find anywhere else, from expert sessions to confidence coaching, business building, and beyond, this is the stuff no one else is giving you.

    👉 Start your free 7-day trial now: Sign up here

    Get the Workbook for selected Episode

    When you join the email list, you’ll get a custom workbook to help you reflect, take action, and apply each episode’s message to your real-world lessons. Plus, weekly tips that actually make a difference.

    Sign up for The Instructor email

    📲 Stay Connected via WhatsApp

    Quick insight, links to key industry documents, and a prize giveaway on Mondays.

    Join the channel: whatsapp-link.com

    The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:

    • Facebook
    • LinkedIn
    • Instagram
    • YouTube

    Show More Show Less
    23 mins
All stars
Most relevant
Highly valuable CPD content and very easy to listen to. Would definitely recommend to anyone interested in driver training

My favourite podcast

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The content is amazing, there's a real pivot towards promoting positive and progressive change in the industry. I've listened and relistened to episodes where Terry gets many key figures to contribute on key matters... and the conversations are a lifeline if you have very little time for direct contact with other instructors.

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So many episodes to listen and relisten to. Bursting with quality content CPD in every episode. Being part of the community Terry has created makes for being an instructor feel far less lonely.

Listen up if you’re a driving instructor!

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