Host Steve Turk introduces an archived 2022 Hospitality Mentor Podcast episode featuring Raul Leal, then CEO of SH Hotels & Resorts (now CEO of Starwood). Leal recounts starting at Miami’s Everglades Hotel working with his Cuban-immigrant father, setting early goals to become a GM, and progressing through front desk and food-and-beverage roles, including managing a Sheraton with a major nightclub, before becoming a GM in La Jolla and later leading larger Sheraton properties in Denver, Chicago, Cleveland, and Miami. He describes launching and scaling Teton Hospitality and its boutique arm, Desires Hotels, driven by frustration with legacy-brand sameness and belief in internet-driven distribution. Leal shares how meeting Richard Branson led him to build Virgin Hotels from scratch, and why he later joined Starwood/SH Hotels to lead brands including 1 Hotels, Baccarat Hotels, and Treehouse, emphasizing sustainability, better back-of-house spaces, mentorship, clear goals, and kindness in leadership.

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00:00 Podcast Welcome

00:33 Sponsor Lodgify

01:38 Archive Episode Setup

02:10 First Hospitality Job

04:12 Choosing Hospitality Career

05:18 Learning Without College

05:55 Climbing Into Management

08:21 First GM Move West

09:27 Mentors And GM Life

10:24 Big Hotels Career Ladder

11:59 Entrepreneurial Leap

14:10 Building Boutique Portfolio

15:47 Travel Reality Check

17:40 Why Launch Desires

20:26 First Boutique Wins

21:43 Lifestyle Hotel Edge

23:00 Richard Branson Connection

23:43 Meeting Richard Branson

25:12 Consulting Turns Into Leadership

26:41 Inside Virgin Culture

28:45 Building Virgin Hotels From Scratch

31:00 Choosing The First Property

32:24 Chicago Launch And Expansion

34:20 Leaving Virgin For SH Hotels

36:16 SH Brands And Sustainability

40:31 Growth Plans And Openings

41:28 Reimagining Back Of House

44:04 Advice For Young Leaders

45:46 Closing And Sponsor Message

Host Steve Turk welcomes Elizabeth Mullins, President of Evermore Hospitality, who shares her start as a server at New Hampshire’s Lobster Shack and her first hotel role as a Ritz-Carlton Boston management trainee after earning hospitality and business degrees.

Mullins recounts being inspired by a childhood Ritz-Carlton visit, spending 28 years with Ritz-Carlton as it grew from six to 99 hotels, opening multiple properties across Asia, becoming a GM multiple times, and later an area vice president. Recruited to Disney, she led global hotel development, renovations, premium services, and worked through the pandemic including the NBA bubble.

She then helped open New York’s Fifth Avenue Hotel as COO/Managing Director, learning independent distribution and culture measurement, before joining Evermore after being approached for her luxury-and-scale expertise.

She describes Evermore’s “togetherness” concept, Conrad Orlando anchor, 300+ villas/homes around an 8-acre Crystal Lagoon, extensive amenities, and plans for growth, and closes with career advice on courage, speaking up, integrity, and hospitality as a lifestyle.

This episode was brought to you by Lodgify. Use code THM60.

00:00 Podcast Welcome

00:33 Sponsor Lodgify

01:38 Meet Elizabeth Mullins

02:00 First Hospitality Jobs

03:17 Ritz Spark at Five

05:44 Ritz Career Growth

09:28 Asia Expat Adventure

17:04 Service Lessons Abroad

18:54 Leaving for Disney

21:07 Disney Hotels Role

23:15 Frictionless Check In

26:14 Independent Hotel Leap

28:36 Independent Hotel Wins

29:17 No SOP Reality Check

30:06 Distribution Lessons

30:54 Agritourism Marketing Advice

32:34 Building Culture Systems

35:25 Evermore Recruitment Story

38:49 Togetherness Travel Concept

42:27 Evermore Scale and Amenities

44:53 Service Model Evolution

46:50 Growth Plans and Year Three

49:23 Advice to Younger Self

53:58 Wrap Up and Sponsor

Host Steve Turk interviews Jessica and Damien Zouaoui, founders of Oakwell Beer Spa in Denver, a social wellness concept combining a craft beer and wine self-pour taproom with four private spa suites featuring infrared saunas, rain showers, and hydrotherapy tubs infused with hops, malt, and herbs, plus optional zero-gravity robotic massage chairs and room-service refills.

They share their hospitality backgrounds, leaving corporate jobs in New York City, and traveling to 25 countries to find a scalable U.S. concept after discovering a beer spa in Poland in 2018.

They detail market research that led to Denver, funding challenges solved through Denver’s economic development loan program and a nonprofit SBA lender, difficulty securing a lease, and a DIY buildout using auctions during COVID. Oakwell opened February 26, 2021, emphasizing five-star yet non-stuffy service, adding non-alcoholic options, and aiming to franchise within a year.

00:00 Podcast Welcome

00:33 Sponsor Lodgify

01:38 Meet Oakwell Founders

02:10 Beer Spa Explained

02:36 Suites And Addons

04:22 First Hospitality Jobs

05:44 Quitting Corporate Life

07:20 World Trip For Ideas

10:18 Discovering Beer Spa

12:34 Why It Clicked

14:49 From Idea To Plan

17:09 Funding And Finding Space

20:29 Landing the Space

20:52 SBA Loan Reality

21:35 From Church to Spa

22:39 DIY Build and Auctions

25:18 Opening Day Playbook

26:58 Michelin Casual Service

29:35 Touchless Spa Model

33:09 Wellness and Moderation

36:15 Franchise Plans Ahead

37:28 Leap of Faith Advice

39:09 Wrap Up and Sponsor