Leveraging Pinterest for growth and the "ready, fire, aim" mindset with Sharlene Murrell of Good Enough Moming.

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Welcome to episode 571 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sharlene Murrell.

In this episode, Bjork Ostrom sits down with Sharlene to explore her journey of building a thriving food blog by mastering Pinterest. Sharlene shares how adopting a "ready, fire, aim" mindset and overcoming early struggles with keyword research helped her rapidly scale her traffic and income after leaving her day job.

The conversation also dives into actionable Pinterest strategies, including targeting broad keywords, creating multiple pins per post, and leveraging tools like Canva. They round out the conversation with practical advice on capitalizing on seasonal trends, maintaining consistency, and overcoming imposter syndrome. No matter where you are in your food blogging journey, this episode is packed with inspiration and tactics for creators ready to take action!

• The "ready, fire, aim" mindset: Sharlene's success highlights the importance of the "ready, fire, aim" approach. Launching quickly and iterating based on feedback can accelerate your growth and help you identify what resonates with your audience.
• Leveraging Pinterest for growth: By mastering keyword research and targeting broad keywords, Sharlene effectively used Pinterest to drive significant traffic to her blog. Consistency and understanding the platform's seasonal nature are crucial for success.
• How to repurpose content creatively: Sharlene emphasizes the value of repurposing content across different platforms and formats. This strategy not only saves time but also maximizes exposure and engagement with diverse audiences!

Resources:

• Good Enough Moming
• Farmhouse on Boone
• Raptive
• Mediavine
• The Simple Pin Podcast
• PinClicks
• PinnerAnalytics
• EasyPinScheduler
• PinnerPress
• Canva
• Chuy's
• Follow Sharlene on Instagram and Pinterest
• Join the Food Blogger Pro Podcast Facebook Group

This episode is sponsored by Yoast. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Strategies for growing on Instagram and Substack, the importance of staying consistent, and leaning into data with Jenn Lueke from Jenn Eats Goood.

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Welcome to episode 570 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jenn Lueke.

Jenn Lueke started Jenn Eats Goood in 2018 as a college student — no strategy, no monetization plan, just a hobby Instagram account she loved running. For five years, growth was slow, but she remained consistent. Then in 2023, something clicked. She leaned into meal planning and budget grocery content, and everything changed. Within a year, she went from stalling in the thousands to crossing one million followers.

In this episode, Jenn and Bjork chat about all of it — what finally worked, how she prioritizes data in her content strategy, which platforms she's focusing on right now, and why she now considers her Substack newsletter her number one priority.

• The importance of leaning into what is working — It took five years of trial and error, learning, experimenting, and testing before Jenn's following on social media started to grow. Her meal planning content really resonated with her audience, so she capitalized on the momentum of the series to grow her community (rather than reinventing the wheel)!
• How Jenn built her team — Growth brings new challenges, and Jenn is candid about how hard it was to build a team in the beginning and what the division of labor looks like now that she's figured it out.
• Why Jenn made Substack her number one priority — After just a couple of years, Substack is now the biggest revenue driver in Jenn's business. She and Bjork talk about how she balances free and paid content, what drives growth on Substack, and why it is the most important part of her business right now.

Resources:

• Jenn Eats Goood
• Liz Moody
• Buy Back Your Time by Dan Martell
• Q&A: Using Substack as a Food Creator — for Food Blogger Pro members
• Don't Think About Dinner
• Follow Jenn on Instagram, Facebook, TikTok, Substack, and YouTube
• Join the Food Blogger Pro Podcast Facebook Group

This episode is sponsored by Clariti.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Building a thriving email list, setting boundaries for your business, and leaning into your voice with Liz Wilcox.

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Welcome to episode 569 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Liz Wilcox.

Early on in Liz's career as a content creator, she noticed a pattern: the most successful creators all had one thing in common — a thriving email list. So she started hers from day one, and she never looked back.

In the following years, Liz sold her travel blog, went all in on teaching email marketing, built a membership with 4,000 members, and — plot twist — competed on Survivor while her business kept running, generating $1,000 a day in revenue while she was literally on an island with no phone.

In this episode, Liz and Bjork talk about what it actually takes to build an email list that drives real business results, how she transitioned from one-on-one client work to a scalable membership model, and why she believes the biggest thing holding most creators back from email success isn't strategy — it's that they've stopped sounding like themselves. She also shares the mindset shifts, boundary-setting practices, and growth tactics that have made her business not just profitable, but genuinely sustainable.

• Why email is the most important investment you can make in your business — Liz shares the tactics that have worked for building her list and her membership to 4,000 members, including live events, collaborations, freebie swaps, and affiliate marketing. She also talks about why getting in front of people and showing your face matters more than ever and why giving people a real reason to trust you is the foundation everything else is built on.
• How Liz built a business with real boundaries — From knowing what "enough" looks like financially to the practice of saying no, Liz talks about the discipline and intentionality that have shaped her business.
• The biggest email mistakes food creators make (and how to fix them) — Liz has seen a lot of creator newsletters, and she knows exactly where things go wrong. She shares the most common mistakes she sees and why leaning into your humanity, writing like yourself, and showing that you're genuinely invested in your readers can make all the difference.

Resources:

• LizWilcox.com
• Kirk DeWindt
• Morgan Housel
• Kit
• Craft + Commerce
• Liz's Email Marketing Membership
• Follow Liz on Instagram and Facebook
• Join the Food Blogger Pro Podcast Facebook Group

This episode is sponsored by Yoast and zZest.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.