If you’ve ever wondered why this podcast features more than just authors, this conversation with Sarah is the perfect answer. She’s convinced that every book has it’s reader and she’s made it her mission to help authors bridge that gap. From building a brand to the nitty-gritty of indie marketing, Sarah joins me to pull back the curtain on the publishing industry.

We discuss:

• The Leap from Hobby to Business: Sarah walks us through her progression from casual posting to being fully booked through the end of 2026.
• Monetizing Your Passion: The importance of building awareness before you start charging for your work, and how to overcome the nerves of valuing your time.
• The Indie Author’s Greatest Challenge: Why marketing is the #1 hurdle for indie writers today and how Sarah helps authors find that perfect "blend" to reach their ideal audience.
• "Getting Paid to Read": How Sarah’s husband explains her "dream job" to their kids, and the reality of what it actually takes to maintain it.
• The Subjectivity of Story: Why reading is so deeply tied to our identities and why Sarah is determined to help every book find its reader—even if it wasn't the right fit for her personally.

[SPOILER ALERT]

We discuss the Zodiac Academy series and if you have not read it yet, there are some things in our discussion that may be considered a spoiler.