The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth cover art

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth

By: Fexingo
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Every marketing team wants higher open rates, but the metrics that actually matter — list churn, segment responsiveness, and deliverability decay — rarely make it into the headlines. In each episode, Lucas and Luna cut through the email-marketing noise, dissecting real newsletter strategies from brands like Morning Brew, The Hustle, and Substack’s top earners. They walk through specific A/B test results (subject-line length, send-time windows, preview-text impact), debate the trade-offs between daily and weekly cadences, and map out how subscriber-growth tactics shift when a list grows from 1,000 to 100,000. Luna challenges Lucas to defend his skepticism of open-rate benchmarks, while Lucas pushes Luna to prove that sequencing and automation deliver more than one-off blasts. They name the tools they trust (and the ones they don't), cite actual case studies from B2C and B2B campaigns, and never resort to vague 'best practices.' Together, they figure out what separates a newsletter people delete from one they forward. After listening, you'll know exactly which levers to pull in your next campaign — and why the industry's standard advice often leads you astray. #EmailMarketing #NewsletterGrowth #OpenRates #SubscriberStrategy #MarketingPodcast #LucasAndLuna #FexingoBusiness #BusinessPodcast #EmailStrategy #Deliverability #ABTesting #Segmentation #Substack #TheHustle #MorningBrew #B2BEmail #B2CMarketing #MarketingAnalytics Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economics
Episodes
  • Why Email Throttling Improves Subscriber Experience

    Why Email Throttling Improves Subscriber Experience
    Jun 16 2026
    Episode 55 of The Email Marketing Podcast — Lucas and Luna explore why sending every subscriber every email is a mistake. They dig into a case study from a mid-size B2B SaaS company that cut send volume by 22% yet saw click-through rates jump 34%. The hosts walk through the logic of email throttling: how to segment by engagement recency, set per-subscriber daily caps, and use algorithmic pacing to prevent fatigue. They also address common fears — throttling feels like leaving money on the table — and show why conservative send strategies actually preserve long-term sender reputation and list health. No generic advice; just a specific, implementable framework for brands with lists over 50,000. #EmailThrottling #SubscriberExperience #EmailMarketing #B2BSaaS #SendFrequency #EngagementMetrics #ClickThroughRate #ListHealth #SenderReputation #EmailSegmentation #MarketingStrategy #EmailDeliverability #SubscriberRetention #DataDrivenMarketing #FexingoBusiness #BusinessPodcast #EmailPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
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    11 mins
  • How Email List Segmentation Boosts Revenue by 760 Percent

    How Email List Segmentation Boosts Revenue by 760 Percent
    Jun 15 2026
    Lucas and Luna dive into the power of email list segmentation, citing a 760% revenue uplift from a Mailchimp study of 11,000 campaigns. They explore how a boutique outdoor retailer used behavioral triggers—like past purchases and browsing history—to send hyper-relevant emails, slashing unsubscribe rates by 40% while lifting average order value by 25%. The episode breaks down three practical segmentation strategies: demographic, behavioral, and lifecycle. Lucas argues most marketers over-segment, while Luna pushes back with a case for simplicity: starting with just two segments can already outperform a one-size-fits-all blast. They also touch on the ethics of data collection and the hidden cost of getting segmentation wrong—listener fatigue. By the end, you'll know exactly how to split your list for maximum relevance without overcomplicating your workflow. #EmailSegmentation #MailchimpStudy #RevenueUplift #BehavioralTriggers #DemographicSegmentation #LifecycleMarketing #OpenRates #UnsubscribeRate #AverageOrderValue #BoutiqueRetailer #MarketingROI #ListGrowth #SubscriberEngagement #DataEthics #EmailBestPractices #FexingoBusiness #MarketingPodcast #EmailMarketing Keep every episode free: buymeacoffee.com/fexingo
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    10 mins
  • How Email List Hibernation Re-Engages Dormant Subscribers

    How Email List Hibernation Re-Engages Dormant Subscribers
    Jun 15 2026
    In Episode 53 of The Email Marketing Podcast, Lucas and Luna explore a counterintuitive strategy for dormant subscribers: email list hibernation. Instead of blasting a re-engagement campaign or purging inactive contacts, some brands use a 'pause and observe' approach—sending a single email asking subscribers if they want to be paused for 90 days, then tracking natural re-engagement. Lucas breaks down the data from a case study at a mid-size e-commerce retailer that saw a 22% lift in re-engagement rates after implementing a hibernation flow, compared to a traditional win-back series. Luna challenges the idea, citing concerns about revenue loss during the pause period and the risk of subscribers forgetting the brand entirely. Together, they debate when hibernation makes sense—for seasonal businesses, low-frequency products, or audiences with high purchase consideration cycles—and when a hard clean-up is still the better move. Specific metrics: open rates on the hibernation offer, conversion rates post-return, and the optimal pause duration. Listeners walk away with a new tool for their re-engagement toolkit. #EmailMarketing #ListHibernation #ReEngagement #EmailStrategy #SubscriberGrowth #EmailDeliverability #MarketingPodcast #LucasAndLuna #EmailListManagement #WinBackCampaigns #EmailMetrics #EcommerceEmail #SubscriberEngagement #EmailAutomation #MarketingTips #BusinessPodcast #FexingoBusiness #EmailMarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
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    11 mins
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