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The Doug Horner Show

The Doug Horner Show

By: Doug Horner
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Automotive Content Creator and General Sales Manager Doug Horner sits down with the top automotive content creators, dealership insiders, and business owners to discuss what makes them successful.

© 2026 The Doug Horner Show
Episodes
  • The Software That's Changing How Used Cars Are Appraised And Merchandised
    Jun 3 2026

    Let Us Know Who You'd Like To See On The Podcast!

    On this episode of The Doug Horner Show, I sit down with
    Tyler Astorg, co-founder of iPacket, to break down their
    new appraisal and merchandising feature that's changing
    how dealerships value, price, and resell pre-owned
    inventory.

    If you're in the car business, whether you're a sales
    manager, used car manager, GM, or dealer principal — this
    conversation is going to give you a real look at the tools
    that are helping dealerships maximize profitability on
    every unit.

    Tyler shares the Astorg family's deep roots in the
    dealership world, the story behind founding iPacket, and
    exactly how their new iPacket Value tool helps dealers
    appraise cars more accurately, merchandise them more
    effectively, and price them to make the most money
    possible.

    Whether you're trying to tighten up your reconditioning
    process, improve your merchandising, or just understand
    what the best dealerships are doing differently — there's
    something in this conversation for you.

    🔗 Work with me & the team, partner with my preferred
    vendors, and more: https://stan.store/benzsandbowties


    🎙️ ABOUT THE DOUG HORNER SHOW
    The Doug Horner Show is the podcast where I sit down with
    the people shaping the automotive industry: dealers,
    content creators, technology founders, and the disruptors
    changing how cars are bought and sold.

    Subscribe so you don't miss the next episode.

    📱 FOLLOW BENZSANDBOWTIES
    TikTok: @benzsandbowties
    Instagram: @benzsandbowties
    Facebook: BenzsandBowties
    YouTube: @BenzsandBowties

    #TheDougHornerShow #iPacket #CarDealership #UsedCars
    #DealershipLife #AutomotiveIndustry #CarBusiness
    #DealerTech #CarSales #AutoRetail #UsedCarManager
    #CarAppraisal #DealershipOwner #BenzsandBowties
    #TylerAstorg

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    41 mins
  • Why Families Trust The Car Mom More Than Their Dealer
    May 6 2026

    Let Us Know Who You'd Like To See On The Podcast!

    @Benzsandbowties talks with Kelly Stumpe, AKA @the_car_mom about the mom audience on social media that turns to her for car buying advice for families. Kelly occupies a niche nobody else has ventured into, proving that Moms are "car people" and are some of the most important decision makers when it comes to buying a car.

    Hosted by Doug Horner, General Sales Manager at Mercedes-Benz of North Olmsted and a rising voice in automotive social media, this new podcast brings a transparent, high-energy perspective to dealership operations, leadership, and digital engagement.

    Known online as @BenzsandBowTies he has amassed 500K+ followers and 25MM+ viewers monthly across his channels where he often blends humor into content resonating with agents, operators, and customers alike with authenticity and real-world dealership insights.

    "We all are consuming social media all day long every day,” Horner shared in a recent Car Dealership Guy interview. “If everyone is doing this all day long, then that's where we need to be.”

    The Doug Horner Show dives into what drives dealership success today through candid conversations with respected industry leaders, performance coaches and digital creators shaping modern automotive culture.

    About Doug Horner

    Doug Horner is General Sales Manager at luxury dealership, Mercedes-Benz North Olmsted, and the creator of @BenzsandBowties, a brand centered on real dealership culture and leadership perspective, and the joy of the work, as an auto industry influencer.

    About CallRevu

    CallRevu is the leading communication intelligence platform built for automotive retail—empowering dealerships to take control of every conversation, from the first ring to the final result. Our holistic solution combines an automotive-specific hosted phone system, call monitoring, performance training, and reputation management­–fueled by AI-powered analytics that turn every customer interaction into actional intelligence. Founded in a dealership in 2008, CallRevu was created by the industry, for the industry to drive revenue, improve performance, and deliver exceptional customer experiences.

    Learn more at www.CallRevu.com

    #cars #dealership #carsales #carshopping #cardealership #sales

    Support the show

    Show More Show Less
    1 hr
  • Americas Service Manager - Dealer Plate Guy Spills The Tea On Dealership Service
    Apr 21 2026

    Let Us Know Who You'd Like To See On The Podcast!

    @Benzsandbowties talks with Austin Conroy, AKA @dealerplateguy about all of the most memorable and hilarious situations that happen behind the scenes in the service department of your local car dealership. Plus, how did Austin get into the car business, and when did he start making content?

    Hosted by Doug Horner, General Sales Manager at Mercedes-Benz of North Olmsted and a rising voice in automotive social media, this new podcast brings a transparent, high-energy perspective to dealership operations, leadership, and digital engagement.

    Known online as @BenzsandBowTies he has amassed 500K+ followers and 25MM+ viewers monthly across his channels where he often blends humor into content resonating with agents, operators, and customers alike with authenticity and real-world dealership insights.

    "We all are consuming social media all day long every day,” Horner shared in a recent Car Dealership Guy interview. “If everyone is doing this all day long, then that's where we need to be.”

    The Doug Horner Show dives into what drives dealership success today through candid conversations with respected industry leaders, performance coaches and digital creators shaping modern automotive culture.

    About Doug Horner

    Doug Horner is General Sales Manager at luxury dealership, Mercedes-Benz North Olmsted, and the creator of @BenzsandBowties, a brand centered on real dealership culture and leadership perspective, and the joy of the work, as an auto industry influencer.

    About CallRevu

    CallRevu is the leading communication intelligence platform built for automotive retail—empowering dealerships to take control of every conversation, from the first ring to the final result. Our holistic solution combines an automotive-specific hosted phone system, call monitoring, performance training, and reputation management­–fueled by AI-powered analytics that turn every customer interaction into actional intelligence. Founded in a dealership in 2008, CallRevu was created by the industry, for the industry to drive revenue, improve performance, and deliver exceptional customer experiences.

    Learn more at www.CallRevu.com

    #cars #dealership #carsales #carshopping #cardealership #sales

    Support the show

    Show More Show Less
    57 mins
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